The Drip

Today I'm joined by Juleyka Lantigua and Manuela Bedoya. Juleyka is the founder and Manuela is the marketing lead at LWC Studios, which is an award-winning and Peabody-nominated digital media studio that produces original narrative-driven works with a social-justice vein. In this episode, we talk about the social audio landscape and do a deep dive on Twitter Spaces.

Today I'm joined by Rachel Charlesworth. Rachel is the Director of Marketing at SeedInvest. In this episode, we talk about how to message differentiation in the VC space; how to tell success stories when the story can be seven or eight years long, and what role trust and credibility play in product marketing.

Today I'm joined by Tom Shapiro. Tom is the CEO of Stratabeat, a b2b marketing and branding agency. In this episode, we talk about why you shouldn't follow best practices; how executive briefings can drive b2b sales, and how your creativity and not your tech or processes is your brand's secret power.

You can purchase Tom's new book here.

Today I'm joined by David Homan. David is the CEO of Orchestrated Opportunities and in this episode, we talk about how building ecosystems of trust can best be structured and leveraged by businesses and their partners.

Today I'm joined by Rebecca Binder. Rebecca is a Senior Managing Director at RF Binder. In this episode, we talk about what it means to have an integrated communications plan; how agencies can best procure and roll out new technology, and where communications should live during a brand's lifecycle.

Today I'm joined by Kate Roski. Kate is the Director of Growth at Net Impact. In this episode, we talk about building careers in sustainability and justice; how corporate partners can best connect with students on these topics, and what growth at non-profits might mean in the years to come.

Megan Pittman is the VP of People at Policygenius. In this episode, we talk about the ways that companies can compete for talent beyond title and salary; how to measure company values like transparency, and how Dolly Parton plays a part in the Policygenius company all hands and in recognition. 

Jennifer Poppers is the Head of Employee and Culture Communications at The RealReal. In this episode, we talk about The Real Real's new intranet initiative; how an external communications background has helped to inform internal communications strategies, and how a codified values framework for the company delivers focused content strategies.

Andrew Vontz is the Vice President of Communications at Strava. In this episode, we talk about defining and focusing a brand's foundational narrative; user-centric vs. you-centric storytelling, and his excellent podcast Choose the Hard Way.

Joanie Wang is the Director of Marketing and Brand at Expensify. In this episode, we talk about the role that DEI conversations play in employee experience; how values based marketing can best be done authentically, and how Expensify structures its team to allow for transparent internal communications and feedback.