The Drive Phase

We look at The Impact of CPLT20 on the Caribbean with Caribbean Premier League (CPL) Head of PR & Communications, Peter Miller. Miller is a cricket writer and broadcaster, as well as author.  We discuss the role of the franchise cricket in the region, and how cricketers can benefit career-wise. Miller also takes us through some of the strategies employed to promote the event to its regional and global fan base.

In this episode, we go straight to the source! Andre Lowe, the Sports Editor at The Gleaner Company (Media) Limited joins us to discuss Headlines and Deadlines - Capturing Historic Moments in Sports.

Andre has over 15 years of experience in sports journalism, covering many international sporting events including  three Olympic Games, four IAAF World Championships, two Commonwealth Games, several Diamond League Events and more recently 2019 FIFA Women’s World Cup. The four-time Press Association of Jamaica Sports Journalist of the Year gives us an inside look at what it's like being a sports journalist in the Caribbean.

In this episode, we get the inside scoop on sponsorship in sport as Dalton and Andrei Roper discuss Sports Sponsorship and Branding in the Caribbean. 

Roper is currently the Brand Manager at Restaurants of Jamaica (franchise owners of KFC and Pizza Hut). The issues and challenges in sponsoring events locally are examined, while Roper also gives advice to sporting entities on how to develop their brands for sponsorship.

Roper has twenty years’ experience in marketing, communications, sponsorship and event management, spanning the fields of telecommunications, sports marketing, and sports betting and gaming. He uses this experience to give us insight into the sporting industry in the region, as well as the way forward.

In this episode, Dalton sits down with Karen Madden, Senior Sports Reporter/Producer RJRGleaner to discuss Sports Journalism and her recent trip to the 2019 FIFA Women's World Cup to cover Jamaica's Reggae Girlz. 

Madden, who is also Co-Host for the "Girls Sports Club" on HITZ92 FM in Jamaica also makes some recommendations for women's football in Jamaica as well as advice to young sports journalists.

In this new feature Dalton and Cresser have a lively discussion on ICC Cricket World Cup, FIFA Woman's World Cup and Professionalisation of sports globally. 

In this episode of The Drive Phase, we sit down with former Netball Jamaica President Marva Bernard to discuss the 'Business of Netball'. Bernard, who is the current President of the Americas Federation of Netball Associations (AFNA) reveals some of the issues and challenges faced in building netball in Jamaica and the region. We also examine some of the steps taken in adopting a more business-like approach to the sport to extend its reach and impact in the Jamaican sporting landscape.

In this episode of The Drive Phase, we get up close and personal with Olympian Sherone Simpson as she gives us an inside look at life as a professional athlete. Sherone takes us through the highs and lows of her career and shares how she remains focused despite the many challenges. Her pregnancy, injuries, and returning an adverse analytical finding were all on the table for discussion. You might think nothing trumps an Olympic medal-winning performance - but think again!

President and CEO of West Indies Players' Association (WIPA) Wavell Hinds discusses the role of the regional Players' Association in developing professional cricketers. We'll delve into some of WIPA's initiatives including those catering to life after cricket, along with its partnership with Cricket West Indies, the governing body for the sport in the Caribbean.

Things take a legal twist this week on The Drive Phase as we sit down with Jason Haynes, Attorney-at-Law and co-author of the book 'Sports Law in the Commonwealth Caribbean'. In this episode, we discuss several current legal issues, as well as some of the key areas covered in the book which are applicable to the Caribbean sporting reality.

In this episode of The Drive Phase, former Jamaican track & field athlete Dwayne Extol opens up about that journey of life after sports. Dwayne, now a media personality, and communications specialist gets brutally honest about the highs and lows of being an athlete in the NCAA system and shares how he was able to make the transition after hanging up his spikes... Spoiler Alert! It wasn't easy!