We delve into the realm of Sport Psychology and tackle some key questions...  Is Sport Psychology really necessary? Is it important to athlete and/or team development? How valuable is this emerging profession in the Caribbean context? Regional sports psychologist Olivia Rose answers these questions and more in this week's episode of The Drive Phase.   

Dalton sits down with Tanya Lee, the Vice President - Marketing for Caribbean sports broadcaster Sportsmax, for a candid conversation about the marketing of sports in the region. They discuss the issues and challenges faced, as well as provide some good food for thought for aspiring sports marketers.

In his first podcast, Dalton previews some of the main sport-related topics that will be covered on The Drive Phase Podcast. He looks at several sporting issues in Jamaica and the rest of the Caribbean and talks about upcoming trends.