Live streaming took off in the pandemic - for influencers, for media organisations, for events, and for businesses. What platforms are a sure bet, and which new players are worth a look? What are the opportunities on streaming? In this episode of The Drum Network Podcast, host Chris Sutcliffe is joined by three expert guests to discuss everything from ad-supported streaming to whether we'll ever see the Xenomorph from Alien 3 drinking a Pepsi again.

This week Sutcliffe is joined by Tom Jarvis, founder & CEO at Wilderness; Alex Wilson, executive creative director at Amplify, and Harry Evans, account director at VCCP Media, to discuss:

• Many of the biggest names in streaming TV are underperforming according to their latest results. What is causing those streaming jitters?
• Is advertising-supported streaming going to be part of the mix for the near future?
• Is exclusive content still the biggest draw for audiences, and if so how is that changing television in general?
• What part does livestreaming play in the wider mix of what audiences watch? What about social video?
• Finally, what predictions do the panel have about how streaming TV will evolve over the next few years? 

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On this week's episode, our senior reporter Chris Sutcliffe hears from three web3 experts about the opportunities for brands from the next iteration of the internet. From a shift of power from platform to user, or the ability to create communities, to the lessons we can learn from gaming communities that have pioneered web3 techniques, this podcast gives a comprehensive overview of web3 for brands.

Sutcliffe is joined by McDonald Predelus, VP creative director of Web3 at VMLY&R Commerce; Tom Holt, lead technology strategist for UNRVLD; and Margaret Manning, non-exec board director at Reading Room.

Like 'metaverse', 'web3' is a box of dreams into which we throw all sorts of ambitions for where the internet might be heading next. Those dreams cluster around ideas of decentralization, enabled by the blockchain and associated technologies. Are we getting close to that reality, or does it remain a dream? We'll look at where we are now, and - cutting through the hype - what might actually be next:

• What do we mean when we talk about 'web3' for marketers? Which of the underlying tech is most relevant to marketers?
• Is it beholden on marketers to educate brand partners about what is - and isn't - possible for web3?
• Which verticals and sectors are best placed to take advantage of the move to web3 marketing?
• Should we be sceptical about claims of web3 being transformational?
• What are you most excited about when it comes to web3 for marketers?

 Find out more about The Drum Network here: https://product.thedrum.com/the-drum-network/

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In line with our ongoing Audio Deep Dive on thedrum.com, this week we hear from three experts all about the marketing opportunities in audio content. Audiences spend a third of their total time with media with audio content, and the vast majority of growth of audio listenership is coming from mobile devices. That’s created a huge opportunity for brands to speak directly to consumers, on the platforms where they’re most engaged.

Chris Sutcliffe, senior reporter at The Drum, is joined by Gabriella Cox, Key Account Director, Acast; Ian Schofield, Head of Podcast Production, APS Group; and Marta Vercesi, Influence Account Manager, Disrupt, to discuss:

• What have been some of the ongoing trends around audiences’ audio consumption over the past few years?
• How are brands using audio in new and interesting ways, based on those habits?
• What are the best ways of monetising audio content, and how are brands deciding which to use? Sponsorships? Programmatic audio?
• What does the panel believe is the next frontier for audio content? Podcasts being turned into TV, audio dramas making a comeback etc.
• How does the panel expect audio will change over the next few years, and who will be the biggest drivers of it?

The Drum Network helps agencies grow their profile and develop their teams, find out more here: https://product.thedrum.com/the-drum-network/

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On this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss how brands should be using NFTs. The panel acknowledges that there have been wobbles (which is putting it mildly) in terms of how NFTs have been created and monetised to date. Despite that there is still an awful lot of value to the web3-based tokens, not least around community building and storytelling. So while we might still be in the experimentation phase, how are some of the biggest brands going about actually deploying NFTs?

This week's panel is: Scott Cullather, president and CEO, INVNT Group; Anne Greenberg, senior consultant, brand and content, Frog; and Cindy Niu, consultant, brand marketing at Known.

The panel and Sutcliffe discuss:

• What have been the best examples of brands selling NFTs to date?
• As the crypto instability continues, what should brands be doing to protect their investment in the space?
• What types of NFT - collectible, utility etc. - will work for various sectors and verticals?
• What would be your advice to brands or agencies looking to increase their investment in web3 over the short-, mid- and long-term?
• How do brands minimise the impact of NFTs on the environment?

The Drum Network helps agencies grow their profile and develop their teams, find out more here: https://product.thedrum.com/the-drum-network/

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It's been a tumultuous couple of years for venues, rights owners, and sports clubs. We'll hear from their marketing partners: what have the last couple of years been like, and what're the new rules of engagement in this sector? What are the big plays for sports marketing success in 2022? Senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss: • What trends are sports brands riding in 2022? Are audiences more health conscious than ever, or are sporty consumers spending more? • What personal health tech is creating new opportunities for marketers? • Is sports marketing still predicated on big tournaments and events? • Sports brands are outperforming in the metaverse - what is it about sports that works especially well in that regard? This week's panel is made up of Jenny Mitton, Director and Women’s Sport Lead, M&C Saatchi Sport & Entertainment; Adam Britton, Managing director, TrunkBBI; Roger Barr, Chief Digital Officer, iCrossing; and Ann Wool, President of Translation.

Find out how to appear on a Drum Network podcast here: https://product.thedrum.com/the-drum-network/

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.