Undertone's CTV chief Todd Cohen sits down with reporter Hannah Bowler to talk all things QR codes and offers best practices for integrating QR codes into TV ad campaigns.

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This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way.

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This week John McCarthy, media editor at The Drum talks to Justin Sampson, chief executive of Barb, about how the TV measurement business is future-proofing, having operated since 1981. The body was set up to understand how many people are watching TV shows. Its job has multiplied in difficulty as behavior fragments across different devices and platforms. We catch up on how Barb is measuring SVOD viewing in particular and what the streamers can learn from the broadcasters they set out to disrupt.

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The Drum assembled its industry-leading TV Advisory Panel feature for a frank discussion about CTV audience measurement. Media editor John McCarthy questioned GroupM’s Simon Thomas, 4A’s Ashwini Karandikar, Direct Line Group’s Sam Taylor, The VAB’s Sean Cunningham and Innovid’s Tal Chalozin. Throughout the episode, we learn about the ever-broad demands of measurement and how the tools can now be built to meet them. But what happens when regulation starts paying attention to CTV? Listen here.

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Ahead of May’s upfronts, reporter Hannah Bowler caught up with Roku’s agency partnership chief Kristina Shepard who declared 2022 as the first ‘true streaming’ upfronts and talked Roku originals after it brought failed Quibi’s programming slate.

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The 2022 World Cup might seem like a long way away but for TV planners, buyers, and the broadcasters it has been on their minds for quite some time as the biggest sporting event of the year clashes with Christmas. A logistical nightmare. This week, John McCarthy caught up with ITV sales director Mark Trinder to discuss.

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Discovery’s UK & Nordics chief James Gibbons talks presenter Hannah Bowler through how it is attracting younger viewers on discovery+ and the growth of ad-supported streaming.

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