The DTC Insider

This is a special one!

BFCM ended and, as a DTC podcast, we couldn't avoid addressing it. Brian Roisentul analyses what happened...the good, the bad, and the ugly.

In this episode...

We will mention super relevant information for D2C brands, such as:

• Revenue generated
• Top-performing product categories
• How many customers bought
• Top-selling countries and cities around the world
• Categories with the biggest discounts

Sources:

• Shopify's BFCM report
• Adobe Analytics' BFCM report

Kurt Kendall has deep expertise across analytics, technology, and strategy in senior executive roles with leading companies including Under Armour, Glaxo-Smith-Kline, and most recently Publishers Clearing House. He is passionate about driving business growth and transformation at the intersection of digital, data, and the consumer.

In this episode...

Matthew Barnett is the CEO and head of product for Bonjoro; a loyalty platform for building loyal customers that stay for life with over 50k happy customers.

In this episode...

Dominik Meiu is the head of e-commerce at All33. He is an advanced conversion rate specialist, brand builder, and is responsible for millions of dollars in earned partner revenue.

Will Basta was born in New York and graduated from Arizona State University. After an initial career in health tech, he went on to work for tech startups; building out sales strategy and marketing teams. Found his passion as an entrepreneur in the passive income world.   At Ascend Ecom, they launch, operate, and scale sustainable, passive income-yielding Walmart WFS or Amazon FBA E-Commerce Automation Businesses for our clients. Diversify their portfolio by adding an appreciating, cash-flowing digital asset from this trillion-dollar industry. They, as a company, handle everything from A to Z in building, operating, and scaling their client's businesses for long-term returns.

Katie Eckstrom is the Marketing Director at Plugable Technologies. She has built a small, but mighty 15-person marketing team from the ground up. She has been in the e-commerce space for 7 years and the tech space for 5. She has launched over 30 successful products on Amazon. She has built an email list from scratch with no budget that now has 30k subscribers, a 30% average open rate, and a 15% average click-through rate.   How to build a brand on Amazon, Amazon attribution, and how that's connected to email marketing and social advertising. At Plugable, they have a highly customized and segmented email campaign strategy that they use to launch products on Amazon and help avoid the cold start problem.

Charles "Chuck" Melber kicked his career off in the early days of e-commerce selling skateboards, sunglasses, and more. Facebook ads were barely a thing at the time, and it was all about community building. He then spent a few years working in and studying User Experience and Interaction Design. During that time he was privileged to consult on projects with companies like GoPro, Mozilla, and LG.   Email Marketing is always a powerful channel to leverage, and even more during this time of the year. If you're looking for some ideas to implement, this episode is for you, as Brian Roisentul interviews Chuck Melber to discuss email marketing tips for this holiday season.