Janis Thomas is the Ecommerce & Marketing Director at Look Fabulous Forever. She is a commercially driven senior B2C marketing and e-commerce leader balancing strategic vision with excellent execution and has worked for brands from Birchbox to Playboy.

In this episode...

• Janis' Background
• Why Older Consumers are a Goldmine in the DTC Market
• Unlocking the Secret to Reaching 50+ Women: The Best Marketing Channels
• Thriving in Tough Times: How to Build a Resilient Brand During a Recession
• Overcoming the Hurdles of a Long Sales Journey
• Unlocking Your Business's Potential: The Power of a Culture of Continuous Improvement

Ash Mousavian has been in the e-commerce space for 6 years and is currently the Agency Partner Manager at Tapcart, a company that turns Shopify sites into beautiful mobile apps.   In this episode...

Nisarg Shah is the Co-Founder & CEO of Affable.ai. With 2 offices in the United States and Singapore, Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet, Bioworld & FirstDay engage with the most authentic and relevant influencers.   In this episode...

Brenden Kuramasamy is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% of communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.   In this episode...

Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers.   In this episode...

If you own or work for a DTC brand, you cannot ignore what Shopify - one of the top e-commerce platforms - says about their predictions for this year.

We are talking about Shopify’s annual report on the latest trends shaping commerce, pulled from proprietary data, insider experts, and top global brands.

Source: https://www.shopify.com/plus/commerce-trends

Will Laurenson is a Conversion Rate Optimisation specialist and this is exactly the kind of issue he helps his clients solve.   He knows there’s nothing more annoying than spending tens, if not hundreds of thousands of pounds driving traffic to your website, seeing them browse away, add products to their basket, and then inexplicably disappear. His job is to turn that traffic into revenue.

Chloë Thomas is the founder of eCommerce MasterPlan. She is a best selling Author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast AND the exciting new Keep Optimising Podcast – all of which are built on.

In this episode...