The DTC Insider

The DTC Insider

By Brian RoisentulBusinessMarketing
Download on the App Store

The DTC Insider episodes

  • Supercharge Digital Asset & Product Discovery For Your DTC Brand

    Michelle Eichner is the CEO of Digitile, a solution that helps eCommerce brands convert more intent buyers. With a decade of retail experience and two decades of B2B SaaS software solutions experience, Michelle brings a unique and comprehensive understanding of the needs of eCommerce brands.

    In this episode...

    37 min
  • The Key to Customer Feedback: Best Practices for Ratings & Reviews
    Gabrielle San Nicola has worked in e-commerce for more than 5 years on both the agency and platform sides. She now heads up East Coast & EMEA partnerships for Okendo, a customer intelligence solution built for brands.

    In this episode...

    • Expert Insights on the Importance and Best Practices of Ratings & Reviews
    • Overcoming the Fear of Not Having Enough Reviews
    • Insights on Where Brands Should Place Reviews
    • Exploring the Best Formats for Customer Reviews, from Text to Video
    • Unleashing the Power of Zero Party Data: Best Practices and Applications for Okendo Connect
    • Crafting a Killer Survey: Expert Tips for Creating Effective Customer Feedback
    • Where to Use Customer Feedback for Maximum Impact
    26 min
  • From Start-Up to Inc. 5000: Lessons Learned from a Successful Founder
    Chad Price is a veteran entrepreneur in multiple industries with extensive knowledge in the sports industry and a wide range of experiences in all aspects of fitness and general entrepreneurship. Specialties include strategic planning and execution, marketing and advertising, quality assurance, etc.. as well as specializing in organizational leadership. In this episode...
    31 min
  • The Golden Opportunity: Tapping into the Value of Older Consumers in DTC
    Janis Thomas is the Ecommerce & Marketing Director at Look Fabulous Forever. She is a commercially driven senior B2C marketing and e-commerce leader balancing strategic vision with excellent execution and has worked for brands from Birchbox to Playboy.

    In this episode...

    • Janis' Background
    • Why Older Consumers are a Goldmine in the DTC Market
    • Unlocking the Secret to Reaching 50+ Women: The Best Marketing Channels
    • Thriving in Tough Times: How to Build a Resilient Brand During a Recession
    • Overcoming the Hurdles of a Long Sales Journey
    • Unlocking Your Business's Potential: The Power of a Culture of Continuous Improvement
    26 min
  • How Brands Can Identify Ideal Influencers For Successful Campaigns
    Nisarg Shah is the Co-Founder & CEO of Affable.ai. With 2 offices in the United States and Singapore, Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet, Bioworld & FirstDay engage with the most authentic and relevant influencers.   In this episode...
    34 min
  • Public Speaking Skills for E-commerce Store Owners & Directors
    Brenden Kuramasamy is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% of communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.   In this episode...
    26 min
  • How To Drive Sales And Engagement With An eCommerce Quiz
    Gen Furukawa is the co-Founder of Prehook, a leading quiz platform for Shopify merchants. Gen has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS. Prior to Prehook, Gen was part of the founding team and VP of Marketing at Jungle Scout, the leading software for Amazon sellers.   In this episode...
    27 min

About The DTC Insider

From the publisher's feed

Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful…