The DTC Insider

Eric Bandholz is the Founder of Beardbrand and Sovrnty. Beardbrand is a company that provides grooming products for beards, hair, and skin. Sovrnty sells a one-size-fits-all beauty product. Beardbrand has been featured in GQ, Men’s Health, Forbes, Fast Company, Shark Tank, and more. Before starting his companies, Eric was a Financial Advisor at Merrill Lynch.

What does it take to build a successful business that you will enjoy for the rest of your life? Is it about the products or services you sell? Is it about the employees you hire or your leadership team? 

According to Eric Bandholz, the secret sauce is having good business partners, good products, and building a company that reflects your core values. You consistently have to hire employees who align with your core values. In addition, you have to develop a mission-based business that positively impacts the world and be willing to learn from both your mistakes and the mistakes of others. 

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Eric Bandholz, the Founder of Beardbrand and Sovrnty, about building a company that you will always enjoy. Eric also talks about his companies' core values, business methodologies, and advice on creating good business partnerships.

Gal Rotman is the Co-founder and CEO of Sency, a company that uses computer vision to drive people towards an active and healthy lifestyle. Their company combines artificial intelligence and computer vision technologies to create user-centric interactive experiences through mobile devices. Sency created the fitV and the WODProof mobile apps.

Although exercise is a key component of healthy living, training equipment can be expensive and out of reach for many people. However, technology has made it possible to save money through the use of mobile phones. With these gadgets, everyone can begin an exercise routine at home to help improve their health and live a better life. 

Gal Rotman and his partners at Sency create computer-based products to help users improve their fitness and health habits using their mobile phones. Their apps allow users to get real-time feedback about their exercises which helps in improving their daily routines and overall health.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Gal Rotman, the Co-founder and CEO of Sency, about how he uses technology to help people live healthier lives. Gal talks about his company's mobile apps, how they use artificial intelligence to monitor users' habits, and talks about their future plans. Stay tuned.

Patrick Samy is the Co-founder and CEO of Span. Span creates technology to leverage data from wearables like the Apple Watch and Oura Ring, among many others. Span provides science-based diet, sleep, exercise recommendations, and more. Patrick previously worked at Microsoft on Skype and as a researcher at Stanford University.

To live a healthier quality of life, it is essential to focus not only on what you eat but also on your sleep, mental health, and exercise. Recently, thanks to technological advancements, people are in a position to use various tools to track and monitor key areas of their lives through wearables such as the Apple Watch and Oura Ring.

Having faced many challenges monitoring his own health, Patrick Samy decided to start Span to help others facing the same challenges to improve their health by leveraging the data and metrics provided by wearables. He helps them monitor and improve sleep, diet, and exercise, and he even matches them to a qualified health coach.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Patrick Samy, the Co-founder and CEO of Span, to talk about unlocking better health and longevity using data-driven metrics. Patrick explains how to live a healthy quality of life, the importance of data, and the benefits of using Span. Stay tuned.

Fred Joyal is the President of The Fred Joyal Company. He is an Amazon best-selling author, speaker, entrepreneur, and business advisor. He co-founded the 1-800-DENTIST referral service in 1986 with Gary Saint Denis and generated over $1 billion in revenue in about 30 years.

Fred is the author of Superbold, Everything Is Marketing, and Becoming Remarkable. He also coaches CEOs on how to create an extraordinary business culture.

What’s the difference between confidence and boldness? How can entrepreneurs benefit from being bolder? 

Boldness is confidence in action. When starting a business, you have to be confident about your product, team, and capabilities, and take bold action. You have to be superbold in how you execute — how you communicate and network, when you hire employees, and when you solicit feedback and accept criticism.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Fred Joyal, the President of The Fred Joyal Company, about his PRIDE Method of helping people become superbold. Fred explains limiting beliefs and the importance of boldness, why entrepreneurs need to be bold, and the fear of rejection. Stay tuned.

Paul Guzman is the Director of Marketing and Distribution and Managing Director of BatCaddy West Coast, a company that provides electric golf caddies to golfers and has led the motorized push-cart industry in the US since 2004. He joined the company in April 2018 and was already promoted to Managing Director by June 2018.

Before joining BatCaddy, Paul was the General Manager for Gene Burch Plumbing, Heating & Air. His experience also includes all facets of operations, sales, marketing, and personnel. He has a successful track record of developing and implementing systems to increase productivity, efficiency, and profitability.

What strategies do you use to inspire and motivate your employees to perform better? Do you make them feel like they are part of your company? Do you know their personal and professional goals and what they hope to achieve?

Employees are a valuable component of any business. As a business owner or leader, it’s essential to make them know that they are valued and appreciated for their work. This is a great way to motivate them to perform better because they will feel important and a key part of the company’s growth.

Paul Guzman, the Director of Marketing and Distribution and Managing Director at BatCaddy West Coast, is Brian Roisentul's guest in this episode of The Fit Growth Machine Podcast. Paul talks about the best way to inspire and motivate employees. He also explains why authenticity is important, talks about some of his jobs over the years, and explains how BatCaddy's products benefit users. Stay tuned.

Peter Keller is the Founder and CEO of Fringe Sport, a company that helps improve lives through strength by helping people build amazing garage gyms and thriving local community gyms. Before starting Fringe Sport, Peter was the Vice President at Living Direct where he built and managed the company’s buying and merchandising division. He holds an MBA from The University of Texas at Austin - The Red McCombs School of Business.

Have you been thinking of starting a new business? If you are, then you are likely concerned about the overhead and operating expenses that come with each new venture.

Many people looking to go into entrepreneurship and start their own business often face a big challenge when it comes to finding capital to help bring their idea into reality. However, according to Peter Keller, starting a business can cost as little or as much as you want — what’s really important having the right mindset and motivation that will push you to get things in order.

In this episode of the Fit Growth Machine Podcast, Brian Roisentul interviews Peter Keller, the CEO of Fringe Sport, about his strategies for starting and scaling garage gyms. Peter talks about how his company helps entrepreneurs build thriving garage gyms, how he drives traffic and sales in his business, why email marketing works, and the benefits of using user-generated content. Stay tuned.

Mike Lewis is the Director of Marketing for Zeal Optics, a company that makes world-class polarized sunglasses and goggles for outdoor and sports enthusiasts using sustainably sourced materials. Zeal Optics is guided by its core beliefs: use less, give back, and explore more.

The company was acquired by Maui Jim in 2010. Mike joined the team in 2013 and oversees the Zeal Optics' brand globally, focusing on driving demand for its sunglasses and goggles and helping its retail partners sell through engaging and creative marketing strategies.

Mike also is the Co-founder of Social Syndicate, which creates compelling content for the outdoor, active, and lifestyle industries. He received his BS and BA in journalism and environmental sciences from the University of Colorado Boulder and an MBA in environmental management and marketing from the Illinois Institute of Technology.

Have you ever considered starting a purpose and mission-based e-commerce business? Do you know its advantages over a conventional business? 

Zeal Optics is a proud member of 1% for the Planet, which represents a global network of businesses, individuals, and nonprofit organizations tackling our planet's most pressing environmental issues. Recent studies and research show that consumers are attracted sustainably produced and sourced products. They want to support mission-based businesses that source their materials ethically and focus on their community and the world’s wellness.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Mike Lewis, the Director of Marketing at Zeal Optics, to discuss the value of building a purpose and mission-based e-commerce brand. Mike talks about the history and acquisition of Zeal Optics, the importance of producing and selling sustainable products, and his company's strategies for promoting international sales. Tune in to this episode to discover the value of creating a purpose and mission-driven brand!

Diego Hurtado is the Founder and CEO of Diaza Sportswear, a company that creates customized uniforms for soccer teams. Diego plays soccer for the NJ Teamsterz Football Club, so his company was established and created by soccer players who understand, love, and are incredibly passionate about the game. They also offer customized apparel, tracksuits, training uniforms, jackets, coaching gear, sweatpants, polos, bags, soccer balls, hoodies, caps, and winter clothing.

To build a successful business, you have to be passionate about it. You also have to believe in yourself and your business idea. Success is not an overnight thing and does not depend on luck — you have to work hard.

Diego Hurtado's desire to become a professional soccer player gave him the determination to approach coaches to get the opportunity to play. He sacrificed a lot and did whatever he could to succeed and never perceived the rejections he faced as personal. His experiences molded his character, and that relentlessness gave him the drive to pursue success as he grew Diaza Sportswear.

In this episode of the Fit Growth Machine Podcast, Brian Roisentul interviews Diego Hurtado, the Founder and CEO of Diaza Sportswear, about his passion for soccer and building his sportswear company. Diego shares his experience pursuing a soccer career, the struggles he faced growing his business, and the social media tips and strategies he uses to increase sales. Stay tuned.

Tanner Larsson is the Founder and CEO of Build Grow Scale, an e-commerce optimization and data company that helps brands grow and scale. He is a leading expert in selling physical products online and founded Black Label Mastermind, an exclusive e-commerce syndicate for high-performing e-commerce entrepreneurs.

Tanner also hosts the Optimized Ecommerce Podcast and is the author of the best-selling book Ecommerce Evolved. He holds a degree from the University of Nevada, Reno.

Are you noticing that the paid ads you use for marketing your e-commerce brand are not doing well or converting as expected? Are you spending a lot of time focusing on your ads, but sales and profits are not improving?

Tanner Larsson, an e-commerce revenue optimization expert, says that the main problem may not be your ad agency or your traffic but rather your website. An e-commerce site has to be optimized to convert traffic to leads and eventually into paying customers. A leaky website can lead to loss of sales, many frustrations, and unexpected advertising costs in many cases. Therefore the solution is to optimize the online customer journey, make your website work better, and convert more clicks to paying customers. 

In this episode of the Fit Growth Machine Podcast, Tanner Larsson, the Founder and CEO of Build Grow Scale, joins Brian Roisentul to discuss his strategies for making paid ads perform better. Tanner explains why an un-optimized e-commerce website leads to low conversion rates, the use of Google Analytics to gauge a website's performance, how to use email marketing and direct mail to increase repeat sales, and the value of social proof. Stay tuned.

Mike Trimpe is the eCommerce Director at ROAD iD, a company that was started to help save lives, fuel adventure, and provide peace of mind for their customers. Since 1999, the company has been providing ID and personalized high visibility gear to its customers. The ID helps them stay safe wherever the road takes them and provides an easy way for first responders to contact their friends and family in case of an emergency. The ID is perfect for active adults, people with health issues, children, and even dogs. Mike holds a Bachelor’s Degree in Electronic Media and Broadcasting, Popular Culture, and Media Informatics from Northern Kentucky University.

What strategies do you use to win customers and drive sales for your business? What can you do to encourage repeat sales from existing customers?

The team at ROAD iD knows that happy and satisfied customers are the secret sauce to repeat sales and raving fans. They create products that customers need and go out of their way to provide the best customer experience, resulting in the company's growth and expansion over the years. 

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Mike Trimpe, the eCommerce Director at ROAD iD, about saving lives and his company's secret sauce for getting raving fans. Mike explains how ROAD iD was started, talks about the key milestones for the company, and shares his marketing strategies for driving sales. Stay tuned.