Paul Guzman is the Director of Marketing and Distribution and Managing Director of BatCaddy West Coast, a company that provides electric golf caddies to golfers and has led the motorized push-cart industry in the US since 2004. He joined the company in April 2018 and was already promoted to Managing Director by June 2018.

Before joining BatCaddy, Paul was the General Manager for Gene Burch Plumbing, Heating & Air. His experience also includes all facets of operations, sales, marketing, and personnel. He has a successful track record of developing and implementing systems to increase productivity, efficiency, and profitability.

What strategies do you use to inspire and motivate your employees to perform better? Do you make them feel like they are part of your company? Do you know their personal and professional goals and what they hope to achieve?

Employees are a valuable component of any business. As a business owner or leader, it’s essential to make them know that they are valued and appreciated for their work. This is a great way to motivate them to perform better because they will feel important and a key part of the company’s growth.

Paul Guzman, the Director of Marketing and Distribution and Managing Director at BatCaddy West Coast, is Brian Roisentul's guest in this episode of The Fit Growth Machine Podcast. Paul talks about the best way to inspire and motivate employees. He also explains why authenticity is important, talks about some of his jobs over the years, and explains how BatCaddy's products benefit users. Stay tuned.

Peter Keller is the Founder and CEO of Fringe Sport, a company that helps improve lives through strength by helping people build amazing garage gyms and thriving local community gyms. Before starting Fringe Sport, Peter was the Vice President at Living Direct where he built and managed the company’s buying and merchandising division. He holds an MBA from The University of Texas at Austin - The Red McCombs School of Business.

Have you been thinking of starting a new business? If you are, then you are likely concerned about the overhead and operating expenses that come with each new venture.

Many people looking to go into entrepreneurship and start their own business often face a big challenge when it comes to finding capital to help bring their idea into reality. However, according to Peter Keller, starting a business can cost as little or as much as you want — what’s really important having the right mindset and motivation that will push you to get things in order.

In this episode of the Fit Growth Machine Podcast, Brian Roisentul interviews Peter Keller, the CEO of Fringe Sport, about his strategies for starting and scaling garage gyms. Peter talks about how his company helps entrepreneurs build thriving garage gyms, how he drives traffic and sales in his business, why email marketing works, and the benefits of using user-generated content. Stay tuned.

Mike Lewis is the Director of Marketing for Zeal Optics, a company that makes world-class polarized sunglasses and goggles for outdoor and sports enthusiasts using sustainably sourced materials. Zeal Optics is guided by its core beliefs: use less, give back, and explore more.

The company was acquired by Maui Jim in 2010. Mike joined the team in 2013 and oversees the Zeal Optics' brand globally, focusing on driving demand for its sunglasses and goggles and helping its retail partners sell through engaging and creative marketing strategies.

Mike also is the Co-founder of Social Syndicate, which creates compelling content for the outdoor, active, and lifestyle industries. He received his BS and BA in journalism and environmental sciences from the University of Colorado Boulder and an MBA in environmental management and marketing from the Illinois Institute of Technology.

Have you ever considered starting a purpose and mission-based e-commerce business? Do you know its advantages over a conventional business? 

Zeal Optics is a proud member of 1% for the Planet, which represents a global network of businesses, individuals, and nonprofit organizations tackling our planet's most pressing environmental issues. Recent studies and research show that consumers are attracted sustainably produced and sourced products. They want to support mission-based businesses that source their materials ethically and focus on their community and the world’s wellness.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Mike Lewis, the Director of Marketing at Zeal Optics, to discuss the value of building a purpose and mission-based e-commerce brand. Mike talks about the history and acquisition of Zeal Optics, the importance of producing and selling sustainable products, and his company's strategies for promoting international sales. Tune in to this episode to discover the value of creating a purpose and mission-driven brand!

Diego Hurtado is the Founder and CEO of Diaza Sportswear, a company that creates customized uniforms for soccer teams. Diego plays soccer for the NJ Teamsterz Football Club, so his company was established and created by soccer players who understand, love, and are incredibly passionate about the game. They also offer customized apparel, tracksuits, training uniforms, jackets, coaching gear, sweatpants, polos, bags, soccer balls, hoodies, caps, and winter clothing.

To build a successful business, you have to be passionate about it. You also have to believe in yourself and your business idea. Success is not an overnight thing and does not depend on luck — you have to work hard.

Diego Hurtado's desire to become a professional soccer player gave him the determination to approach coaches to get the opportunity to play. He sacrificed a lot and did whatever he could to succeed and never perceived the rejections he faced as personal. His experiences molded his character, and that relentlessness gave him the drive to pursue success as he grew Diaza Sportswear.

In this episode of the Fit Growth Machine Podcast, Brian Roisentul interviews Diego Hurtado, the Founder and CEO of Diaza Sportswear, about his passion for soccer and building his sportswear company. Diego shares his experience pursuing a soccer career, the struggles he faced growing his business, and the social media tips and strategies he uses to increase sales. Stay tuned.

Tanner Larsson is the Founder and CEO of Build Grow Scale, an e-commerce optimization and data company that helps brands grow and scale. He is a leading expert in selling physical products online and founded Black Label Mastermind, an exclusive e-commerce syndicate for high-performing e-commerce entrepreneurs.

Tanner also hosts the Optimized Ecommerce Podcast and is the author of the best-selling book Ecommerce Evolved. He holds a degree from the University of Nevada, Reno.

Are you noticing that the paid ads you use for marketing your e-commerce brand are not doing well or converting as expected? Are you spending a lot of time focusing on your ads, but sales and profits are not improving?

Tanner Larsson, an e-commerce revenue optimization expert, says that the main problem may not be your ad agency or your traffic but rather your website. An e-commerce site has to be optimized to convert traffic to leads and eventually into paying customers. A leaky website can lead to loss of sales, many frustrations, and unexpected advertising costs in many cases. Therefore the solution is to optimize the online customer journey, make your website work better, and convert more clicks to paying customers. 

In this episode of the Fit Growth Machine Podcast, Tanner Larsson, the Founder and CEO of Build Grow Scale, joins Brian Roisentul to discuss his strategies for making paid ads perform better. Tanner explains why an un-optimized e-commerce website leads to low conversion rates, the use of Google Analytics to gauge a website's performance, how to use email marketing and direct mail to increase repeat sales, and the value of social proof. Stay tuned.

Mike Trimpe is the eCommerce Director at ROAD iD, a company that was started to help save lives, fuel adventure, and provide peace of mind for their customers. Since 1999, the company has been providing ID and personalized high visibility gear to its customers. The ID helps them stay safe wherever the road takes them and provides an easy way for first responders to contact their friends and family in case of an emergency. The ID is perfect for active adults, people with health issues, children, and even dogs. Mike holds a Bachelor’s Degree in Electronic Media and Broadcasting, Popular Culture, and Media Informatics from Northern Kentucky University.

What strategies do you use to win customers and drive sales for your business? What can you do to encourage repeat sales from existing customers?

The team at ROAD iD knows that happy and satisfied customers are the secret sauce to repeat sales and raving fans. They create products that customers need and go out of their way to provide the best customer experience, resulting in the company's growth and expansion over the years. 

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Mike Trimpe, the eCommerce Director at ROAD iD, about saving lives and his company's secret sauce for getting raving fans. Mike explains how ROAD iD was started, talks about the key milestones for the company, and shares his marketing strategies for driving sales. Stay tuned.

Lou Lentine is the Founder and CEO of Echelon Fitness Multimedia, a fitness company that manufactures fitness equipment and streams fitness classes. For many years, Lou has appeared on TV and various shopping channels, including HSN, The Shopping Channel Canada, QVC USA, QVC UK, QVC GERMANY, Shop TV Japan, and many others worldwide. He has also appeared in numerous globally aired commercials for products he has developed or co-developed. 

Lou is also the Chairman of Viatek Consumer Products Group and an on-air guest on The Shopping Channel. He holds a degree in Marketing from the University of Central Florida.

Having a community of loyal customers and supporters for your business is an excellent way of learning more about your customers, their pain points, their needs, and collecting feedback about your company's products. It is also a great way of marketing a brand and promoting customer retention.

While building Echelon Fitness Multimedia, Lou Lentine leveraged support from his community of loyal customers and fitness instructors, which helped build the brand. He listened to their opinions and feedback about products, and through this was able to expand his product offering to include app development and content generation. It also gave him the opportunity to collaborate with other brands and celebrities, which has helped to increase his brand's value.

In this episode of the Fit Growth Machine Podcast, Brian Roisentul interviews Lou Lentine, the Founder and CEO of Echelon Fitness Multimedia, about the value of leveraging your community to build a thriving business. Lou talks about collaborating with other brands and celebrities, his strategies for driving traffic, growing sales, and retaining customers, and his advice on pivoting a business. Stay tuned.

Gary Goldberg is the Founder and CEO of SquadLocker, a company that created software that allows decision-makers like coaches, teachers, and league administrators to design apparel for their communities and then manufacture and ship the products to the community. He is a third-generation textile scientist specializing in technical textile applications designed to improve the well-being and comfort of consumers.

Gary is also the CEO of CleanBrands, a company that designs, develops, and manufactures the world’s most scientifically advanced, technically superior sleep hygiene and bedding protection products marketed under the CleanRest and Healthyzzz brand names. He is also the host of the On the Whistle Podcast.

Advancements in technology have made it easier and faster for entrepreneurs to design, develop, and manufacture new products to meet customers' needs. In recent years, the growth of e-commerce has made it easier for sellers to grow their businesses at lower costs as consumers enjoy the convenience of online purchases.

However, not all types of businesses have embraced such technology, and the result is businesses that have been providing products to consumers in the same way for years. Frustrated by this and the constant delays this caused, Gary Goldberg decided to start an apparel design and manufacturing business to provide better products to consumers like him. He has since been using technology to improve his processes and communicate more efficiently with his customers and provide better user experiences to them, which has helped his business grow faster.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Gary Goldberg, the Founder and CEO of SquadLocker, about how he uses technology to improve existing business processes and provide better products to consumers. Gary explains what his company does, talks about his marketing strategies, and shares the key milestones he has achieved in the business. Stay tuned.

Louisa Egido is the E-Commerce Director at Jon Josef Shoes, a company that sells footwear to women that are handcrafted in Spain. Louisa manages and oversees all aspects of digital marketing and e-commerce development across the brand’s owned, earned, and paid media channels. She is a marketing leader with a strong business acumen and 15-plus years of experience working with clients in both large and small organizations.

Due to the rapid growth of e-commerce, many brick-and-mortar businesses have been forced to start selling online to grow sales and stay competitive. However, the transition has not been easy for everyone, and many companies have been facing many challenges.

For the team at Jon Josef Shoes, changing from a wholesale business model to a direct-to-consumer (DTC) model started with revamping their website and online store. Since 2014, they have been experiencing increased sales and higher profits, which provided the opportunity for scaling the business.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul interviews Louisa Egido, the E-Commerce Director at Jon Josef Shoes, about the shoe brand’s strategies to transition from a wholesale business model to a direct-to-consumer model. Louisa also talks about the challenges they faced during the transition, the top Shopify apps she uses in her business, and the strategies they have been using to increase sales and profit. Stay tuned.

Shaahin Cheyene is the Creator of Herbal Ecstasy, the nootropic pill that sparked the smart drug movement. At the age of 15, Shaahin started his business and made millions producing and selling the pill. More recently, Shaahin started an Amazon marketing and advertising agency, Accelerated Intelligence, in 2009. He is also the author of Billion: How I Became King Of The Thrill Pill Cult.

Having started a successful business at the age of 15, Shaahin Cheyene learned how important it is to have a vision, be resilient, and put relentless effort into the success you desire. In addition, you have to be ruthless in your tact and be willing to do what it takes to achieve your objectives, regardless of the objections you face from others. 

As a teenager, Shaahin had already started learning the importance of these values. He faced a lot of rejections, but because of his determination, he found ways to keep himself motivated. He wouldn't let anyone or any obstacles stop him or take away his confidence. He was relentless and believed in himself, and in the long run, this helped him create a billion-dollar business.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul joins Shaahin Cheyene, the Creator of Herbal Ecstasy and Founder of Accelerated Intelligence, to talk about Shaahin's experience starting a successful drug-making business as a teenager and scaling it to millions in revenue. They also talk about the importance of being resilient and relentless when building a business, how to deal with rejections, and how to work with mentors. Stay tuned.