Garret Akerson is the Co-founder and President of Kindred Bravely, a breastfeeding and maternity apparel brand. He has directly built and designed high-impact digital campaigns for brands from $5M to $60M-plus and has taken part in three founding teams, one merger, and one successful exit.

Garret is an adventure-seeker, brand-builder, and father of two boys. Among other things, Garret provides leadership coaching and strategic fundraising support. After co-founding Kindred Bravery in 2015, just two years later, their company won the Shopify Build a BIGGER Business Competition as one of the fastest-growing online retailers.

Building a successful business is not about relying on good luck — it requires hard work, commitment, and strategic decisions. It starts with how you create your products, the hiring process you use to build your team, and how you communicate with your customers. 

When Garret Akerson and his wife, Deeanne Akerson, started Kindred Bravely, they knew what products the market needed because they were the target users for those products. They did not rely on luck or random facts. They worked hard, made smart decisions, made unique products, and went on to build a thriving business made up of 80 employees working remotely.

In this episode of the Fit Growth Machine Podcast, Brian Riosentul interviews Garret Akerson, the President of Kindred Bravely, about his unique hiring process and how he built an 8-figure business by concentrating on the needs of his customers. Garret talks about the challenges he faces getting validation for his products, his reasons to start selling on Amazon, and his strategies for hiring remote and executive-level employees. Stay tuned.

Craig Ballantyne is the Co-owner of EarlyToRise.com, which delivers science-based systems and structures to help people achieve a higher level of performance. Craig has built five seven-figure businesses across five industries, and in 2018 was named by Entrepreneur Magazine as a “Business Titan” and “Social Media Guru.” He has helped more than 260 entrepreneurs become millionaires through the same self-mastery and business growth skills he used to build his businesses and fix his life.

Craig is the author of The Perfect Day Formula, The Perfect Week Formula, and Wall Street Journal bestseller, Unstoppable. He holds a Master's in Exercise Physiology from McMaster University.

Some common things that hold people back from going after their dreams are fear of competition, thinking of themselves as unworthy or incapable of getting what they want, procrastination, and bad time management.

While working with business owners, Craig Ballantyne advises them to be confident with their ideas and put them out there without fear. You cannot afford to waste your time on social media or by doing other unnecessary things that steal your time. You have to own your time, schedule activities, learn how to manage time well, and make time to do the things that really matter.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Craig Ballantyne, the Co-owner of EarlyToRise.com, to discuss how business owners can make time to do the things that really matter. Craig explains how he helps freelancers become the CEOs of their businesses, shares his strategies for maximizing time and making every day count, and talks about why saying “no” is essential. Stay tuned.

Sue Izzo is the Founder and CEO of Sue Izzo, a brand that provides business consulting services to entrepreneurs, small business owners, and people of influence who are looking to create and amplify their brand message. Sue is also the Co-founder of The Sports Management Mastermind. She is a former female Jerry McGuire who evolved into a marketing and brand strategist for business owners, entrepreneurs, personal brands, and professional athletes. She has represented top Olympic athletes, X-Game medalists, World Champion surfers, ESPY winners, and television personalities.

With a strong focus on marketing, building brand awareness, processes, productivity, and accountability, Sue helps small business owners, entrepreneurs, decision-makers, and personal brands identify what they want to be known for and create a strategy to amplify that message. As a keynote speaker, she educates and inspires audiences by creating unique marketing that emotionally connects with them. She is originally from the East Coast of Connecticut but is currently based in Encinitas, California.

Having spent many years representing athletes as a sports agent and helping them with their branding, Sue Izzo learned how important it is to find and work with top performers. She learned how to increase athletes' value and make them more attractive to potential sponsors, which helped set her apart from her competitors.

The same case applies in the business world. As a business owner, you have to think about making your business attractive to customers. You have to think about your customers' needs, the types of products that will meet those needs, and how you plan to market them. You also have to think about what you want to achieve in order to build a great business. 

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Sue Izzo, the Co-founder and CEO of The Sports Management Mastermind, to talk about helping high-performance athletes and entrepreneurs build better brands. Sue shares her experience representing top athletes, her advice on nurturing clients, and explains how she helps entrepreneurs build better businesses.

Brian Roisentul is the Founder of BSR Digital, a social media marketing agency focused on helping businesses grow through paid ads. He has worked with more than 1,000 e-commerce brands, including Orangetheory Fitness. Brian helps fitness brands implement both lead generation and e-commerce campaigns to grow their sales.

Before starting BSR Digital, Brian was the Co-founder of Agencia Pueblo, a marketing company based in Buenos Aires, Argentina. He also co-founded and was the CTO of ClienteHabitue. Brian holds a degree in computer science from the University of Palermo, Argentina.

Growing an e-commerce brand is not just about building an e-commerce website, adding products, and expecting customers to show up in droves and buy products. Brand owners have to invest their time, money, and human resources in marketing their products, driving traffic to their websites, and converting leads into sales. 

If you have an e-commerce brand using the Shopify platform, you can use many apps and plugins to help achieve your business goals. These include email marketing apps, plugins for creating great-looking landing pages, apps for getting customer reviews, and apps for driving upsells. 

In this episode of the Fit Growth Machine Podcast, Brian Roisentul, host of the show and Founder of BSR Digital, is interviewed by Dr. Jeremy Weisz from Rise25 Media about the Shopify apps for email marketing, landing pages, and getting customer reviews. They discuss the importance of building email sequences, how reviews and social proof help build e-commerce brands, and how brands can incorporate customer reviews into their paid ads. Stay tuned.

Brian Roisentul is the Founder of BSR Digital, a social media marketing agency focused on helping businesses grow through paid ads. He has worked with more than 1,000 e-commerce brands, including Orangetheory Fitness. Brian helps fitness brands implement both lead generation and e-commerce campaigns to grow their sales.

Before starting BSR Digital, Brian was the Co-founder of Agencia Pueblo, a marketing company based in Buenos Aires, Argentina. He also co-founded and was the CTO of ClienteHabitue. Brian holds a degree in computer science from the University of Palermo, Argentina.

Every entrepreneur's goal is to build a thriving business that can grow and scale over time. This means ensuring they know the right strategies to attract and market to their target customers, win them over, sell them products, and make recurring sales.

However, as the business grows, a business owner must consider critical factors before scaling ad campaigns to increase Return On Ad Spend (ROAS). These include having a solid business foundation, evaluating current and expected sales targets, knowing and understanding customers, and crafting the right marketing messages.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul, host of the show and the Founder of BSR Digital, gets interviewed by Dr. Jeremy Weisz, Co-founder of Rise25 Media, about his strategies for scaling up ad campaigns to increase sales and ROAS. He also talks about finding a good business partner, working with experts, three levers every business should concentrate on, and optimizing ad campaigns. Stay tuned.

Brian Roisentul is the Founder of BSR Digital, a social media marketing agency focused on helping businesses grow through paid ads. He has worked with more than 1,000 e-commerce brands, including Orangetheory Fitness. Brian helps fitness brands implement both lead generation and e-commerce campaigns to grow their sales.

Before starting BSR Digital, Brian was the Co-founder of Agencia Pueblo, a marketing company based in Buenos Aires, Argentina. He also co-founded and was the CTO of ClienteHabitue. Brian holds a degree in computer science from the University of Palermo, Argentina.

Brands with multiple locations serve audiences from different demographics with different needs, even if they provide the same products in all areas. Each location has its own set of problems and, therefore, requires its own set of solutions — what may work in one may not work in another. In such cases, brands have to be innovative and develop efficient strategies for lead generation to attract and convert customers in each of these locations. 

When Orangetheory Fitness approached Brian Roisentul to help them with their lead generation strategies, he knew that he had to focus on its target audiences and their unique needs. He gathered information about the audience demographics, their behavior, the different environments, and each location's needs. He then used that information to develop different plans for each location, crafted unique messages that resonated with particular audiences, and helped the brand increase sales and scale.

In this episode of The Fit Growth Machine Podcast, Brian Roisentul, host of the show and the Founder of BSR Digital, gets interviewed by Dr. Jeremy Weisz, Co-founder of Rise25 Media. They discuss the lead generation strategies Brian used to help Orangetheory Fitness increase its sales.

Glenn Dawson is the Founder and Owner of ResetU Fitness, which focuses on helping people reset their bodies by getting rid of pain and getting their metabolism to function properly. He is an expert in functional training, body mechanics, pain relief, nutrition, and body optimization.

Glenn is a highly accomplished athlete in football, martial arts, track, trail running, weightlifting, and he’s a fitness show competitor. He has trained trainers, operated gyms, and managed sales departments. He has also worked with physical therapists and the most highly regarded trainers.

The mindset plays a significant role in people's decisions, whether health and lifestyle-related or pertaining to their businesses. This is evident in the effects of the COVID-19 pandemic, which has forced many people to take a step back and reevaluate the life choices they make. It has made people more self-aware and increased their desire to reset themselves in order to live healthier and happier lives.

One way of resetting yourself is through a good fitness program. According to Glenn Dawson, resetting yourself helps you shift your focus from a scarcity mindset to an abundance mindset. It enables you to get rid of negative habits and gives you the confidence you need to go after your dreams. And that’s what he helps his clients achieve through his ResetU Fitness program. 

Glenn Dawson, the Founder and Owner of ResetU Fitness, is Brian Roisentul's guest in this episode of The Fit Growth Machine Podcast. Glenn discusses the importance of resetting yourself through exercise. He explains how the idea for ResetU Fitness came about, talks about his ideal clients, explains how he helps his clients reset their mindset and body, and discusses the most significant fitness challenges high performers face. Stay tuned.

Julio Cesar Fuentes is the Founder of Acuaman Consulting, where he provides consulting services tailored to high-end pool facilities and country clubs. He is also the Owner of Acuaman Swimming which offers swimming programs for kids and adults, and he’s the Aquatics Director at Adolph and Rose Levis JCC.

Julio was an Ecuadorian National Swimming Team Captain for 10 years straight and qualified for the Beijing Olympics in 2008. He holds the skin division record for swimming around Alcatraz, San Francisco, California, in 2008. In addition, he is a certified ASCA coach, a USA swimming coach, and recently acquired Grigio Cycling, a Miami-based bike brand.

Challenges are inevitable in life, and everyone faces them, whether in their personal or professional lives. What differentiates the winners from the losers is how they handle these challenges. According to Julio Cesar Fuentes, the secret to overcoming big challenges and becoming successful lies in a person's mentality and level of discipline.

Julio spent many hours preparing to compete in the 2008 Beijing Olympics but was turned back at the last minute. Now, years later, as the owner of a swimming school, Julio felt the impact of the COVID-19 pandemic last year as his clients canceled their swimming lessons. So how did he navigate around those challenges?

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Julio Cesar Fuentes, the Owner of Acuaman Swimming, to discuss the importance of having a positive mindset and being disciplined. Julio shares the challenges he faced with the 2008 Beijing Olympics, how he joined and won the Swim Around the Rock competition, and how he currently helps others live better lives.

In today's episode we're going to speak about your message, because chances are that you're probably not hitting the right pain points in your communication.

Btw, here's the link mentioned in the episode:

Book a free strategy call

It’s said that there are 3 main things that every business owner should be focused on.

In this episode we're going to cover that, so you can get to work on those ASAP.

Here's the link mentioned in the episode:

Book a free strategy call