The DTC Insider

Glenn Dawson is the Founder and Owner of ResetU Fitness, which focuses on helping people reset their bodies by getting rid of pain and getting their metabolism to function properly. He is an expert in functional training, body mechanics, pain relief, nutrition, and body optimization.

Glenn is a highly accomplished athlete in football, martial arts, track, trail running, weightlifting, and he’s a fitness show competitor. He has trained trainers, operated gyms, and managed sales departments. He has also worked with physical therapists and the most highly regarded trainers.

The mindset plays a significant role in people's decisions, whether health and lifestyle-related or pertaining to their businesses. This is evident in the effects of the COVID-19 pandemic, which has forced many people to take a step back and reevaluate the life choices they make. It has made people more self-aware and increased their desire to reset themselves in order to live healthier and happier lives.

One way of resetting yourself is through a good fitness program. According to Glenn Dawson, resetting yourself helps you shift your focus from a scarcity mindset to an abundance mindset. It enables you to get rid of negative habits and gives you the confidence you need to go after your dreams. And that’s what he helps his clients achieve through his ResetU Fitness program. 

Glenn Dawson, the Founder and Owner of ResetU Fitness, is Brian Roisentul's guest in this episode of The Fit Growth Machine Podcast. Glenn discusses the importance of resetting yourself through exercise. He explains how the idea for ResetU Fitness came about, talks about his ideal clients, explains how he helps his clients reset their mindset and body, and discusses the most significant fitness challenges high performers face. Stay tuned.

Julio Cesar Fuentes is the Founder of Acuaman Consulting, where he provides consulting services tailored to high-end pool facilities and country clubs. He is also the Owner of Acuaman Swimming which offers swimming programs for kids and adults, and he’s the Aquatics Director at Adolph and Rose Levis JCC.

Julio was an Ecuadorian National Swimming Team Captain for 10 years straight and qualified for the Beijing Olympics in 2008. He holds the skin division record for swimming around Alcatraz, San Francisco, California, in 2008. In addition, he is a certified ASCA coach, a USA swimming coach, and recently acquired Grigio Cycling, a Miami-based bike brand.

Challenges are inevitable in life, and everyone faces them, whether in their personal or professional lives. What differentiates the winners from the losers is how they handle these challenges. According to Julio Cesar Fuentes, the secret to overcoming big challenges and becoming successful lies in a person's mentality and level of discipline.

Julio spent many hours preparing to compete in the 2008 Beijing Olympics but was turned back at the last minute. Now, years later, as the owner of a swimming school, Julio felt the impact of the COVID-19 pandemic last year as his clients canceled their swimming lessons. So how did he navigate around those challenges?

In this episode of The Fit Growth Machine Podcast, Brian Roisentul is joined by Julio Cesar Fuentes, the Owner of Acuaman Swimming, to discuss the importance of having a positive mindset and being disciplined. Julio shares the challenges he faced with the 2008 Beijing Olympics, how he joined and won the Swim Around the Rock competition, and how he currently helps others live better lives.

In today's episode we're going to speak about your message, because chances are that you're probably not hitting the right pain points in your communication.

Btw, here's the link mentioned in the episode:

Book a free strategy call

It’s said that there are 3 main things that every business owner should be focused on.

In this episode we're going to cover that, so you can get to work on those ASAP.

Here's the link mentioned in the episode:

Book a free strategy call

It's the question I always get, and the answer is easier than you think :)

Listen to this episode to learn more about this and start getting the results that you deserve!

Resources mentioned in this episode:

Defining our avatars (Free webinar)

If you have too many visitors and little to no conversions, then this episode is for you!

It's said that people buy from other people, and nobody likes to be the first! Listen to this episode to learn how you can leverage different types of social proof to a higher conversion rate.

As a business owner, you have your focus on a thousand things. That’s why it’s important to spot potential issues in the most effective way.

When things are not working well, and you’re not getting the sales that you expected, most of the time you, your team, and even experienced media buyers might think it has to do with the ads, or even with the offer (ie. products, promotions), but many times it’s neither...it’s the funnel!

Listen to this episode to know whether this is happening to you, how to avoid it from happening in the future, and what to do about it.

Resources mentioned in the episode:

Increase Sales & ROAS (free e-book)

Free E-Commerce Revenue/Ad Spend Calculator

When planning on starting advertising on Facebook, Instagram, Google, or any other platform, you need to know some things ahead. Among others, you need to define very well your avatars and the messages across the sales funnel. Otherwise, it’s almost like gambling: you just put some money on advertising and hope it works.

In this episode, we’re going to go through some tips to do it, but if you want more details on how to do it, you can watch the free webinar I created for you.

Resources mentioned in this episode:

Defining our avatars (Free webinar)

Have you ever wondered how to actually look at the data that comes from Facebook Ads?

Are you wondering how to see, track, and measure your main KPI’s?

In this episode, we're going to discuss the two column sets that will give you the most important info about the performance of your ad campaigns.

Resources mentioned in the episode:

Increase Sales & ROAS (free e-book)

Growing your email list is always important, as they are yours and nobody else’s. 

When you advertise on Facebook, for example, you live in rented land. Although it’s great to get people through your funnel, you’re missing out on a lot of opportunities to win new customers without spending more money on ads.

Listen to this episode to find some great ideas to start doing it right now!