As the digital world changes, so do the ways consumers shop. On this 129th episode of the E-Comm Show, Andrew Maff interviews Andrew Chen, Chief Product Officer of CommentSold. By taking advantage of key opportunities and gaps within e-commerce, CommentSold has developed a one-of-a-kind tool for shopping experiences within Shopify.

In the episode, Andrew Chan dives into the functions of CommentSold such as live selling, shoppable clips, and comprehensive supply management, that ease the challenges of online shopping. More importantly, Andrew illustrates just how important it is to take the time to understand the user experience and identify areas where technology can be leveraged to create an indispensable product. If you’re looking to learn more about how you can devise game-changing tools and solutions, this episode is for you!

Watch the full episode below, or visit TheEcommShow.com for more.

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From COVID-19 to slow winter months, there’s no season this family business hasn’t weathered. On this 128th episode of the E-Comm Show, Andrew Maff interviews Kent Wilson COO of SnapPad. SnapPad has become a household name amongst RV goers- but it wasn’t always that way. After severe supply chain issues during the COVID-19 pandemic and an unstable market, SnapPad has had to stay adaptable and ready for change. 

In this episode, Kent Wilson discusses how remaining steadfast in their offering and adaptable in their marketing has been the biggest cornerstone for SnapPad’s success. By mastering omnichannel marketing, SnapPad has been able to reach target audiences during times when competitors were struggling. If you're wondering how to thrive in the cold winters of your business season, this episode might just be for you.

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Despite e-commerce's drastic evolution, Celebrity Owned has remained consistent in its luxury consignment offerings. On this 127th episode of the E-Comm Show, Andrew Maff interviews Dana Weinrot, founder of Celebrity Owned. Born through word of mouth, Celebrity Owned celebrates its 20th anniversary proving that it's here to stay. 

In this episode, Dana illustrates the evolution of the luxury goods market and why 20 years later eBay is still one of her top e-commerce platforms. Despite the challenges of a saturated market, Dana remains consistent by upholding the value of each item and never cheapening her brand or clients. From sending personal cheques over thoughtless Venmos, Dana teaches us the art of consistency and attention to detail, especially in a market that looks for it. 

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So you’ve got everything in place for your business. Product? Check. Pricing? Check. But when it comes to content marketing…you’re stranded. With the strategies outlined in this episode, creating content doesn’t have to be hard. On this 126th episode of the E-Comm Show, Andrew Maff shares the must-have strategies for all graphic designerless businesses. 

When it comes down to it, it's often not your resources that count, but your ability to be resourceful. From cultivating a sense of exclusivity to strategic memes, Andrew shows us how to do just that. 

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While inventory management isn’t the first thing that comes to mind when people think of e-commerce, it’s an essential component of any profitable e-commerce store. On this 126th episode of the E-Comm Show, Andrew Maff interviews Pauline Shiu, VP of Marketing with Finale Inventory. Finale Inventory empowers e-commerce sellers to manage their inventory efficiency, allowing e-commerce stores to scale with no fuss. 

In this episode, Pauline Shiu discusses how to effectively manage e-commerce inventory and the areas most sellers overlook- but are critical to their success. From diving into the biggest problem sellers have with their inventory to sharing the top factors to look out for when choosing an IMS partner, Pauline lets us in on all the insider tips you don’t want to miss.

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A warranty is more than just a guarantee that comes with a product, it’s a brand’s promise. On this 124th episode of the E-Comm Show, Andrew Maff interviews Michael Kaufman, co-host of Brand Fortress HQ. Micheal challenges the status quo by offering unlimited free replacement or 100% refund lifetime warranty, all through a user-friendly, online auto-approval app for hassle-free, 90-second warranty registration and claims.

In this episode, Michael discusses how a warranty is more than a piece of paper- it’s a promise from a brand to stand behind you, an acknowledgment of your trust, and a commitment to do what's right. Most of all, it’s the reason that Michael's e-commerce store Protuff has been able to build hundreds of positive reviews and gain a loyal following, all while staying profitable. By doing what most vendors are scared to do- Michael teaches us the power of an authentic warranty. 

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Why do some non-funded businesses stagnate while others skyrocket? On this 123rd episode of the E-Comm Show, Andrew Maff interviews Mike Salguero, CEO of Butcher Box. By completely bootstrapping its way to a $33 million company in its first three years, Butcher Box is revolutionizing the meat industry.

In this episode, Mike will discuss Butcher Box's one marketing cornerstone that took it from an unknown startup to its $100m+ company. He’ll also highlight what it really takes to be a profitable unfunded company and the one pitfall that gets most. If bootstrapping, subscription models, all mixed with a little bit of bacon is your thing…you won’t want to miss this one!

 

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How do you make a product that most people take for granted exciting? On the 122nd episode of The E-Comm Show, Andrew Maff interviews Dinesh Tadepalli, Founder and CEO of Incredible Eats. Driven by a lifetime of waste-consciousness, Dinesh started Incredible Eats to launch a line of edible utensils — a replacement for plastic that’s not only better for the planet, but tastes good, too! 

In this episode, Dinesh will discuss the challenges of competing with ultra-cheap plastic products, how he appeals to people who aren’t outwardly invested in environmental causes, and how Incredible Eats is scaling in a sustainable way. If you’re interested in how one startup is reinvigorating an entire industry, don’t miss this episode! 

 

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How do you sell something that customers can’t see? On this 121st episode of The E-Comm Show, Andrew Maff interviews Jennifer McKay, Founder and CEO of DefineMe. For nearly a decade, DefineMe has been shaking up the fragrance world with strong principles and clean, cruelty-free scents — and partnering with heavyweights like Disney and Mattel along the way. 

In this episode, Jennifer will discuss the unique challenges of selling a product that can’t be truly experienced online. She’ll also highlight some of the solutions her team have cooked up, including tapping trusted influencers and making it easy for potential customers to get ahold of product samples. If you’re interested in transforming e-commerce hurdles into opportunities, don’t miss this episode! 

 

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How do you convert customer feedback into better products and services? On this 120th episode of the E-Comm Show, Andrew Maff interviews Darren Major, Voice of Customer at Harry’s. Leveraging years of experience in customer service, Darren puts a wide variety of customer-sourced insights and data points into action at Harry’s. 

In this episode, Darren will discuss how each and every customer interaction — the good, the bad, and the ugly — provides invaluable insight, how his team organizes those insights, and how transparency is crucial for building brand loyalty. If you’re interested in how a seasoned veteran makes the most out of customer data, this is an episode you shouldn’t miss! 

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