The Ecom Show

Give it up for Csaba Borsazi, our guest for the 11th episode of The Ecom Show.

Csaba is Hungarian, (hence the difficult-to-pronounce name), but he is originally from Transylvania in Romania. After studying the psychology of business in university, his desire to learn everything he possibly could at marketing and sales was left unfulfilled.

Now Csaba is a brilliant marketer, copywriter, and content creator specializing in the email marketing niche. Having worked with major brands like Oberlo, he now spends a great deal of his time teaching people the secrets of crafting concise and exceptional copy on his website, or his rapidly growing Youtube channel.

On this episode, we discuss topics and issues like:

✔️ How to break into the copywriting field

✔️ Importance of learning copywriting basics for ecommerce business owners

✔️ Lots of strategies for finding new clients

✔️ The best books, authors, and learning resources for teaching yourself copywriting/marketing

✔️ The future of AI and headline generators for copywriting

Just like anything else, copywriting is a skill you can learn, although some are born with some natural gifts for persuasion. Csaba was fascinated by learning the relationship between psychology, emotion, and sales, but he learned more while attending workshops with industry leaders than he did in university.

Copywriting requires you to be more than just a writer. You must think like a scientist, a data analyst, a salesman, a psychologist, and a business owner, among other things, so writing is only a small part of what a copywriter does.

Csaba runs through some great strategies for picking up customers, often thinking outside the box. After initially starting on Upwork, he then moved to Linkedin with a newly polished profile, although it is not his preferred method.

You can find customers through word of mouth advertising, cold lead emails to companies, offering advice in Facebook groups, or creating a Youtube channel sharing advice and wisdom (his favorite method).

The trick is to figure out the mindset of your customers and how to appeal to them emotionally. Everyone wants to be successful and make money, but only by getting to the core of these desires can you genuinely sell to someone.

You want to appeal to the emotions of your audience because people rarely purchase anything based on logic. Copywriting has a learning curve, but understanding both the scientific and artistic aspects of the craft surely helps!

Among the more exciting references made is the 5 Levels of Awareness Method pioneered by copywriting legend Eugene Schwartz. Figuring out how much information you need to share with your target audience revolves around understanding what level they are on.

Some people are unaware they have a problem and are the hardest to target. Others know they have a problem but are unsure of what it is. Then some know their problem but are unaware of a proper solution. If they know the answer, then perhaps they don’t know what product will best carry them to that solution.

One of the most obvious but overlooked lessons to draw from this week’s episode: just start writing. Don’t let a crippling fear of making a terrible first draft delay you. Start writing and worry about cleaning it up after!

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Books & Marketers mentioned in the episode:

Breakthrough Advertising

The Challenger Sale: Taking Control of the Customer Conversation

Ramit Sethi

Gary Halbert

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We would like to extend a warm welcome to Benjamin Strusnik for the 10th episode of The Ecom Show, an expert in all SEO related strategies.

Since the ripe age of 12 years old, Benjamin has remained fascinated by the online world and its vast potential for growing businesses and making money.

Starting with Youtube and eventually learning how to code and build websites, Benjamin noticed a large problem with his business model and found an excellent new strategy to address it.

Now he has emerged with his agency, Golden Web, as a leading force in the online marketing game, utilizing the wonders of SEO wizardry to help his customers enjoy great deals of success.

This week Budai Media founder Daniel discusses with Benjamin a variety of SEO and online marketing topics such as:

✔️ Technical SEO and how it can drive new website traffic and increase conversion rates

✔️ Full SEO website audits and the hundreds of problems that can sabotage Google ranking

✔️ Different types of affiliate marketing (Youtube, TikTok, Twitch, Instagram)

✔️ The 3 most common SEO mistakes website owners make and how they can be easily fixed

✔️ SEO for niche sites vs. authority sites

Most agencies focus on two things while improving SEO for their customers. Content and link building. This is a proven strategy but it leaves lots of money on the table and fails to address the main problems that plague most ecommerce sites.

Performing a detailed audit can cut down on easy to fix mistakes like duplicate content or slow website speeds, both of which are relatively simple to remedy. You can find and remove duplicate content with helpful tools like Siteliner, which will ultimately help your ranking.

The internet and ecommerce are still relatively young in the grand scheme of things, and the algorithms and rules that govern them are essentially rewritten daily.

Ten years ago Youtube was still a limited platform with a small chunk of the population utilizing it. Fast forward to the present day and social media dominates many of the facets of our lives.

Experts like Benjamin think the possibilities are only now being realized, while ecommerce, affiliate marketing, and social media are poised to keep growing and growing.

Not ranking on the first page of Google can be essentially a death sentence for your business, but don’t panic. There are ways to make it to the promised land!

The top three rankings for any Google search are where you want to be, with 50% of web traffic going to the 1st listing, 35% percent to the 2nd, and an exponential drop off after that.

Highly competitive niches are harder to rank in, but this can be counteracted with efficient use of longtail keywords and organic content to answer the questions your ideal customers are asking. Non-competitive niches are even easier to rank in with a little bit of work and planning.

Benjamin believes that before you build a business, you should have done extensive research in your industry, and select an amazing product that will perform well/serves a purpose.

Run some ads to garner interest and reach out to affiliate marketers for free exposure commission deals. This is perhaps the best time in ages to purchase PPC or paid ads as prices won’t be this low again for a long, long time.

Lastly, consult an SEO specialist like Benjamin at Golden Web for some top-notch advice from a tried and true agency, so you can bring in organic traffic with your shiny, new website.

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Our guest for this week’s episode is Sumeet Harish, out of San Diego. Sumeet is a bonafide expert in CBD, an industry that has become increasingly popular over the last few years.

Noticing just how unhealthy the world has become, Sumeet found a great opportunity to heal people with CBD. Listen in as Sumeet and our company founder Daniel Budai explore a variety of topics this week such as:

✔️ The difference between CBD & THC

✔️ What to expect from this industry over the next few years

✔️ The secret molecule of the future

✔️ Advertisement strategies for CBD stores

✔️ Influencers & CBD

CBD is a non-cycle activity that helps you calm down; it makes you feel good and helps regulate your body processes. THC has the psychoactive component to relax you more while impairing your functions and putting you into an alternate mindstate.

CBD is considered safe in the United States and in dozens of other countries already, and it is becoming increasingly popular for people who want to control their anxiety and live a functional life.

Visionaries like Sumeet see the opportunity in this rapidly emerging market to bring recognition and awareness to a product most people are unfamiliar with.

Erasing the misconceptions and promoting its grand possibilities all but ensures that CBD will be around for a long time!

Offering THC products for recreational users is a way to make additional money, and it is also important to note that the massive amount of tax revenue brought in through both CBD and THC sales is a convincing argument to support full legalization in the future.

When we wake up in the morning, many of us usually drink coffee. The major acting component of coffee is caffeine, which acts to stimulate your central nervous system.

As for CBD, it is already available in many different products. It is in creams, it will also activate the cannabinoid-system.

Once the market understands this, there are going to be products everywhere utilizing this incredible molecule according to Sumeet.

After you educate healthcare providers and your customers to understand your product, there are definitely even more possibilities to explore to expand your sales.

For Sumeet, you need to understand what you want to offer to your customers, why you want to be in this industry, and how to study it.

Next, you should book an appointment with a reseller, and understand what the minimum order quantity is.

Get in touch with a merged account to understand how you can process payments. Then you are free to explore the market and figure out the best copywriting/advertisement options, or innovative new strategies to promote your products!

Sumeet uses a 3-tier approach. He starts with social media and then moves to Klaviyo in order to get people interested. Emails are sent out each day. If it makes sense, Sumeet also adds SMS. There is a large focus on retargeting to bring back repeat customers.

The idea is to get traffic as soon as possible and work hard to retain customers using email marketing, which changed the game for the CBD industry over the last few years.

Email is great for personalized messages, education, sales, and more. Traffic from emails is more engaging than social media/ads, and this the biggest difference when it comes to CBD stores.

Influencers are people, and their goal is to make money advertising for their clients. You must start with this mindset and understand the influencer you are trying to reach. 

Have a contract in place and make sure you are protected. Learn from your strategy to improve and grow your business in the long term.

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Josh Boone is our guest for the 8th episode of The Ecom Show. Helping companies with SEO and development of their business. Daniel and Josh went together on a conversation talking about the importance of strategic tactics and even SEO.

✔️ The difference between the consulting and the agency model

✔️ Profit margin vs revenue: what is the best to evaluate the finance healthy of your business?

✔️ Leveraging your business in the long run

✔️ How SEO can help you integrate with your audience

✔️ What comes next, after Covid-19?

The biggest issue is the incentive. On the agency model, there is a step where you need a lot of clients. Your big experience talent. Junior staff.

For Josh, the biggest issue is that the incentives are not aligned with the client. And the agencies are not incentivized for optimization.

Budai Media has been flexible and working a hybrid model. And we are a big fan of consultancy as well.

If you focus on revenue, then probably growth will be in your head. But if you set profit margin or customer satisfaction, you will think differently.

At the moment our main KPI is the extra revenue we generate for our clients. And that has been very interesting and an opportunity to focus on client satisfaction mostly.

Using Search Engine Optimization (SEO) will help you understand even more your audience. And everything should be integrated, with your email tone, SMS, or Messenger marketing as well.

Make sure your SEO is related to your brand voice and what products or services you offer to your clients.

Leave behind your assumptions and test new strategies as soon as possible. Also, make your decisions based on stats, not on assumptions.

Do not be driven by fear, it most likely stops you from improving your business in the long run.

Book talked during the podcast:

The Supernova Advisor 

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Today’s guest is Darius Kunca, who owns an e-commerce agency to help businesses to grow fast and efficiently using omnichannel approach.

Here is what we covered on this episode:

✔️ What is important to have at first on your store

✔️ Combining different marketing channels

✔️ You can get good with creative, but you should know how to leverage it

✔️ The things that took you to this level, won't take you to the next level

Darius mentioned the importance to have a good landing page to start your business, then focus on Facebook Ads. You need to focus on one channel to make the difference. Some e-commerce owners started with 5-6 channels, and you are splitting your attention between too many channels.

You have to A/B test on your landing page as well, like button color, for example.

We have seen in the past that it is important first to focus on acquisition. In the beginning, you should focus on the landing page to acquire your customers accordingly.

The first step is Facebook Ads for one month. Darius’ company develop an advertisement strategy and then go for other channels.

It is important to track the return on each channel. The main things happen on your website.

But you shouldn’t focus on ROAS and CPC only. The order should be focusing on Facebook Ads right after the website conversion and KPIs.

Your creativity should be one of your focus. But you also need to be aware of a way to leverage it to the next level.

Because, most likely, there will be a time where you will find perfect creativity for your audience and it will require ongoing maintenance with minor editing.

At the same time, leveraging your business to the next level while maintaining your creativity on a high level is important, and something you need to have in mind.

Once you have a good brand and product, after 50-80k you can start thinking on emails, but depends on niche and business.

Play around with channels, invest money, and never rely only on one channel. The things that took you to this level, most likely will not make you reach your next level with your business.

It is important, for example, to have celebrity marketing in mind as well. Influencers are also a good investment for you to aim while scaling up your business to 8-figures.

After a while is putting out your name, building a reputation. But that's another level.

Darius' final advice: Understand what you have to change from one level to another.

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AdKings Agency 

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Tim Kilroy is back again! The 5th episode was such a success that we decided to bring him again in the 6th episode. In this episode we explored:

✔️ Which are the most common issues regarding business and personal growth

✔️ Measuring the understanding your customer metric

✔️ Which companies should work with an agency and which not

✔️ The stuff you know how to do doesn't work anymore, and this happens

According to Tim, if you follow the x system you will hit 9 figures or whatever. It looks like starting a business is clicking in the right place and everything will magically come true.

That's not true. Building a business is hard. Success is not inevitable. Success is something you have to be in the purpose of and understand that it happens despite you, not because of you.

The mindset of the earliest day entrepreneur is that, if I have the right system, it will work. And this is not true.

You need to have the right team and know how to deal with your customers and potential customers.

Systems are an engine. You have to put something in place for that system to work. It is not a great vision that creates great companies.

If you are not having success, there are two main scenarios: you've got the right audience, but you are selling the wrong product/service. Or you've got the right service/product, and you are selling to the wrong audience.

And the other scenario, you don't have the right product or the right audience.

What makes sense is understanding your customer. How do you measure the return on understanding?

If you can think about ways to increase your level of understanding the needs/desires of your customers, that will bring the most significant return you have ever made.

There aren't external signs to show you that your business needs an agency. It is more like your ability/availability to source/train and invest on in-house talents versus hiring an expert.

Most ecommerce companies hire agencies because they either don't have the staff or the ability to manage a staff that performs the desired activity.

If you can't manage the top-performing professionals in your team, that's a sign an agency might be the best way to achieve the best results.

Not everybody can manage everything. And money-driven decisions are not well done as well, most of the time. You need to work with an agency because they are better, not because they are cheaper.

Working with an agency also makes you avoid failure to learn, because agencies already face issues and failures, which prevents you to lose sales because of your own mistakes that you didn't learn before because you didn't make it.

Sometimes things you are doing are going really well. And all of a sudden, it all goes really bad. This happens. The first thing you should do is think about the last time you thought "oh, everything is working well" and about what you were doing.

Likely you were doing something different. And now you are a little bit bigger. You need to go back to the last thing that worked and reevaluate it. You need to check what you are putting and what you are getting from it.

So, revert back to the last thing that worked. And reevaluate the consequences you did not consider.

Books talked about during the podcast:

The Road Less Stupid: Advice from the Chairman of the Board 

The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice 

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The guest of our 5th episode is Tim Kilroy. He started working on ecommerce world in 1997. Then went to digital marketing, opened his own business, and now is providing consultancy service for ecommerce business all around the globe with acquisition specifically.

Here is what we covered in this episode:

✔️ What trends he saw since the beginning

✔️ Communication quality

✔️ What changed in the world after Covid-19

✔️ The entry-level of ecommerce increased?

✔️ Key trends right now in the market

The tactics and channels have changed, but the intensity has not. People wanted to be your homepage in the past.

People spent too much time with acquisition instead of also focusing on retention as well.

The customer experience is far for perfect for most ecommerce, which are mostly focused on acquisition and lead generation.

It is easy to measure sales. Tim thinks that’s why people do that.

It is important to understand who you are to your customer. This is not mechanical, but more likely emotional feedback you need.

By understanding the emotions you know what you represent to your customers. While small companies usually focus only on numbers, instead of the whole activity.

The difference between a small and big company for Tim is patience. Try to figure out what the brand is to customers and this interaction between your company and the customer.

We’ve taken down the fever pitch of business and realized that commerce is part of our life, it is not the biggest part of our life, according to our guest, Tim.

Communication matters today more than ever. It could be communication about the brand, reactions, whatever. But it is significantly more important.

Customer experience as well is also something you need to keep in mind to be successful these days.

There are different ways to source products. The bar raised because things are now more uncertain. You need to earn more trust for 5 or 6 months ago.

You might be worried about macroeconomics issues, but you need to worry about microeconomics behaviors as well, which can counterbalance those macroeconomics issues.

Mobile experience since we are going into the mobile direction more than the PC direction. You also need to know new payment methods and be aware of how it works.

To be a great digital marketer, you need to have enormous empathy and understand where your customer is in any transaction. Put yourself on their shoes and think as they do.

As technology gets better and data flow is more seamless, we are in human-driven marketing more than ever.

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In the first episode of The Ecom Show, we invited John Hill, the founder of Adapted Growth. An excellent consultant at habits, sales, efficiency martial arts and entrepreneurship.

This is what you will learn in the new episode:

✔️ What and why DISC is the best personality assessment to help you in real-life situations

✔️ The key to great communication: awareness of your personality and the personality of others

✔️ What extreme ownership really means in leadership

Dominance, Influence, Compliance, and Steadiness (DISC). DISC breaks people in 4 different quadrants. Growth happens outside your comfort zone. Business owners can figurate exactly which quadrant the person you are working with is.

Creating a groundwork helps you organize your daily tasks and see which characteristics you have when you are on "task mode".

Communication is a huge skill and we don't give enough credibility for it accordingly. The is also important to help you organize daily tasks with your team.

If you are successful it doesn't mean other coworkers following you will be successful as well. You should understand yourself and other people as well.

DISC is easier to use, then you can have the conversation that will help the person using what is needed to. And you can also approach that person using the correct way.

As a business owner, It is hard to find good people when we talk about hiring. When it doesn't work, it is more on the owner, instead of the person. The owner needs to think if he/she can work well with that person.

Before going into a hiring process, the most important is to understand which personality would work better in that position. Then you can focus on searching for someone with that personality.

Build a team that know what is expected from them and what is a success for the whole business. Once you have that clear, your team will most likely act like a fanatic group focused on a common goal: the success of the business.

The importance of communication does not stay only for your business, but also for your family interaction and day to day tasks.

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On the 3rd episode of our podcast, we receive another Daniel (not Budai's Daniel). To avoid confusion, let's present him: Daniel Varga!

Key points from this episode:

• Make sure you are ready to develop your business in a new market
• Building a brand from a niche and scaling it up to the local market
• People are important, not only numbers

If you are doing well in your country doesn't mean it will work outside your country.

Make sure you adapt your business and you are ready for the challenge to start in another country.

You can select a niche and start from there. That's the first step for some business owners.

But you can also open a general store and go after the trends. You always want to surf on the wave.

Have experience in the local market you are selling or aiming to sell, will help you know what your audience wants.

Most marketers focus only on numbers. But it is important to remember that, behind numbers, are people.

So having an actual knowledge of what your audience is talking about you will definitely help to improve your business.

You shouldn't be patient with your actions, but you should be patient with the results.

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In this episode, Roop Singh, CEO at FifthWeapon, talks about corporate advertising and 7-8 figure marketing.

You need to measure numbers to understand how a strategy is performing. It is undeniable that metrics are important.

People need to think there are customers behind the numbers. And focus on the creative behind the metrics.

One of the cold journeys of your customer will be: see the add, go to the landing page, add to cart, initiate checkout, purchase.

For each different step there will be specific KPIs. And all of them should be measured accordingly to make sure the goals are being met.

As a final thought, if you are creative, your results will most likely go beyond the goal you established.

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