The Ecommerce Influence Podcast

When you talk about scaling up in ecommerce, Facebook ads are often the first thing on most business owners' lists.

Today Andrew shares the exact steps he followed to help a client scale from $500/day to $15,000/day in ad spend in 30 days. He talks about what you need to do before you start scaling and the steps to follow as you grow.

If you're ready to dive deep into the weeds of your Facebook ad account, build new audiences, test new placements, and explore bidding options, this episode is for you.

Enjoy!

• 3:22 Words of caution when you hear someone say there's only one way to do something.
• 9:20 How to establish your baseline before you start scaling up your Facebook ads.
• 11:31 Preparing to address the creative gap as you scale.
• 13:32 What's worked for Andrew when it comes to images on Facebook and Instagram.
• 15:50 Building your arsenal of audiences: what to test as your ads scale.
• 17:45 Andrew's thoughts on how Facebook creates value-based lookalike audiences and potential audience overlap.
• 20:42 The definition of horizontal scaling.
• 21:05 The importance of testing different audiences to find the one that works best.
• 23:55 How to set up an interest CBO with help from Google Analytics.
• 25:25 Setting up your remarketing audiences as you scale.
• 28:09 The most valuable thing that worked for Andrew's client: top of the funnel Instagram stories.
• 30:15 Andrew's process for setting up your Facebook and Instagram placements.
• 32:00 How to bid effectively as you scale.
• 35:10 How to approach ad account monitoring so you don't kill your own progress.
• 36:43 Campaigns with CBO vs. other campaigns: when to use it and when you might not want to.
• 30:07 Austin shares his experience in running a campaign CBO as an experiment.

• Episode 198: How To Create Winning Content On Facebook And Instagram
• Episode 191: How An Artist And Engineer Turned Business Owners Built A "Cult"
• Episode 146: Why Your Ads Get More Expensive As You Scale (And What To Do About It)
• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community, and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

Shoelace helps fast-growing ecommerce stores build brand equity, increase conversions and grow revenue using Customer Journey Retargeting by showing the right ad to the right people at the right time.

Shoelace is excited to announce its all-new integration with Klaviyo. This integration lets you seamlessly synchronize your marketing activity across your email and retargeting channels. Boost your email campaigns by automatically retargeting email recipients across multiple channels. Increase campaign engagement by showing ads to recipients who didn't open or click an individual campaign. Most importantly, drive growth by effortlessly retargeting all of your Klaviyo lists and segments with personalized messaging.

To find out more visit ecommerceinfluence.com/shoelace and supercharge your email campaigns today.

Advertising plays a big role in any ecommerce strategy. So what do you do if your brand is banned from advertising on Facebook, Google, and Amazon?

That's the challenge faced by Chad Lio, Director of Marketing for Veritas Farms, a company that sells CBD. While not technically regulated by the FDA, there are still many limitations when it comes to advertising CBD.

Today Chad joins us to talk about Veritas Farms' multifaceted marketing approach, and how they successfully drive sales, despite being banned from some of the top ad platforms. He'll share what's working for them with influencer marketing, media buying, SEO, and more, and the critical role research plays across their entire strategy.

Enjoy!

• 4:48 Chad's experience in digital marketing and ecommerce.
• 6:12 Multifaceted marketing: what it means to be the Director of Marketing for a company that sells both online and in retail brick and mortar.
• 8:02 Navigating the wild, wild west of selling CBD.
• 12:10 The detailed process Chad and his team follow to find the right influencers.
• 15:32 The importance of doing your research, especially when it comes to SEO.
• 19:15 Content Marketing: deciding what channel you want to go after first.
• 22:15 Chad's #1 piece of advice for content marketing in ecommerce.
• 25:10 How Veritas Farms uses the 80/20 rule in their content marketing strategy and the role media buying plays for them.
• 27:54 What to look for when seeking publishers for your sponsored content.
• 29:57 The marketing strategy that's most effective for Veritas Farms.
• 31:47 Questions to ask before you start focusing on conversion rate optimization.
• 35:35 The email sequence that's most successful for Veritas Farms, and a new Klaviyo feature you won't want to miss.
• 37:50 Veritas Farms lead generation strategy and the importance of segmenting your email list.
• 41:35 Why research is a critical component if you want to successfully scale up.

• Veritas Farms
• Episode 129: Content Marketing – What You Need To Know With Nat Eliason
• Hotjar
• Visual Website Optimizer
• Crazy Egg
• Klaviyo
• Chad on Instagram: thechadlio
• Chad on Twitter: @thechadlio
• Chad on LinkedIn
• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

Become a Member:

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community, and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside

Sponsor: Klaviyo

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

Sponsor: Shoelace

Shoelace helps fast-growing ecommerce stores build brand equity, increase conversions and grow revenue using Customer Journey Retargeting by showing the right ad to the right people at the right time.

Shoelace is excited to announce its all-new integration with Klaviyo. This integration lets you seamlessly synchronize your marketing activity across your email and retargeting channels. Boost your email campaigns by automatically retargeting email recipients across multiple channels. Increase campaign engagement by showing ads to recipients who didn't open or click an individual campaign. Most importantly, drive growth by effortlessly retargeting all of your Klaviyo lists and segments with personalized messaging.

To find out more visit ecommerceinfluence.com/shoelace and supercharge your email campaigns today.

When I'm working with my private coaching clients our conversations inevitably end up focusing on how to become a more effective executive.

In today's episode, Andrew and I share four rules to follow that will help you make better decisions as an executive and run your business, team, or agency more effectively.

These rules include tracking and understanding your time, focusing on doing more of the right things, setting and reviewing your goals often, and asking yourself what the business needs from you. We'll also share how we've implemented these rules in our own businesses and how they've made us more effective.

Enjoy!

• 3:49 Rule #1: Respect and understand your time.
• 5:04 How to efficiently track your time and what to do when once you understand where you're spending it.
• 6:56 How finding his "Zone of Genius" helped Andrew focus his time and better delegate tasks.
• 9:02 Rule #2: Do more of less.
• 11:12 The importance of setting aside uninterrupted time for high leverage projects.
• 12:29 Rule #3: Set the right goals and review them often.
• 14:14 The metrics you should be tracking to predict success (HINT: Revenue isn't one of them).
• 16:06 Rule #4: Ask yourself what you can do to help the business.

• Episode 183: How To Manage Your Time Strategically While Growing Your Business
• Episode 084: (Part 1) The Art & Science Of Doing Twice As Much In Half The Time Using Scrum For Ecommerce
• Episode 085: (Part 2) The Art & Science Of Doing Twice As Much In Half The Time Using Scrum For Ecommerce
• Episode 086: (Part 3) The Art & Science Of Doing Twice As Much In Half The Time Using Scrum For Ecommerce
• Episode 149: The Art Of Doing Less But Better W/ Greg McKeown [Part 1]
• Episode 150: The Art Of Doing Less But Better W/ Greg McKeown [Part 2]
• Toggl
• Tracking Time
• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community, and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

JT Marino wanted to build a company that would disrupt an industry.

With Tuft & Needle he did just that, bootstrapping his way from nothing to the largest online mattress retailer in the world.

JT, co-founder of Tuft & Needle and now the Chief Strategy Officer for SSB Phoenix, joins us today to share his incredible story.

We talk about why customer-centricity was one of Tuft & Needle's core principles from the beginning, and the role it played in their eventual merger with Serta Simmons. JT shares his thoughts on the importance, as a founder, of having an intimate understanding of how every aspect of your business works, and why they decided not to take any outside investments when they first started out.

This is one of my favorite founder interviews we've done and I hope you enjoy it!

• 3:52 Introducing JT Marino
• 5:41 How the friendship and partnership started between the founders of Turf & Needle, JT and Daehee
• 10:07 How the Tuft & Needle co-founders maintain a strong friendship while running a business together
• 11:45 How JT's prior experience with heavily-funded, but unsuccessful, Silicon Valley start-ups influenced Tuft & Needle's decision to not take outside investments.
• 16:15 The importance of identifying "the problem" when you're building a business, and how this led to the creation of Tuft & Needle
• 18:22 Some of the other principles the Tuft & Needle founders committed to before starting their business
• 20:05 How JT and Daehee used a problem-solution approach to determine whether they had product-market fit for Tuft & Needle
• 26:53 The benefits of being highly involved with and having an intimate understanding of every aspect of the business, from manufacturing to supply chain to marketing
• 29:57 How Tuft & Needle moved through the pit of sorrow and started to scale
• 34:06 How a Hacker News blog post contributed to explosive growth ofTuft & Needle
• 36:51 The importance of customer satisfaction and word-of-mouth to Tuft & Needle's success, especially when they had a limited advertising budget
• 38:34 The various channels that helped grow the business over time
• 41:39 JT's approach to tracking attribution across a variety of channels
• 44:49 How Tuft & Needle developed advertising techniques and targeting that span across digital and non-digital
• 49:28 The unconventional reason Tuft & Needle started selling on Amazon
• 52:33 The Net Promoter Score target T&F set before making the decision to list on Amazon
• 55:04 JT's advice if you're considering selling on Amazon and the importance of looking at the market picture as you start to grow
• 58:29 The role customer-centricity played in Tuft & Needle's decision to merge with Serta
• 1:05:40 The future of the mattress industry
• 1:08:42 JT shares his hobbies and what's in store for him in the next year

• Tuft & Needle
• How to Get Startup Ideas by Paul Graham
• Blog: How we bootstrapped to the #1 rated mattress on Amazon.com
• Meet the Warby Parker of Mattresses
• JT on Twitter: @johnmarino
• [email protected]
• Foxwell Digital
• Brand Growth Experts

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community, and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

Most of the time when our clients get big wins they can be traced back to the quality of their content.

Big wins come from winning content, and today Andrew and I are going to discuss how to create that winning content for Facebook and Instagram ads. We'll share the specific features your content must have if you want to stand out, and our top tips for creating winning imagery, video, and copy.

These principles apply not only to Facebook and Instagram, but can be integrated across your entire marketing funnel to help you in all aspects of your business.

Enjoy!

• 2:40 A tactic that helped one of Andrew's clients see an 8X return during their spring launches
• 5:14 What's working now with Facebook and Instagram advertising and the winning features your contents must have
• 6:30 The three fundamental things you must get across in your content: trust, previous customer experience, and quality
• 10:04 How to turn a Facebook ad into its own landing page with all the fundamentals included
• 12:02 When you're creating imagery, ask yourself: How can I make this look real and represent what it actually looks like when someone's using it?
• 12:57 Why user-generated content can provide you with the best imagery, and a company that's killing it with their UGC content
• 14:49 Andrew's take on lifestyle imagery and making sure your product is at least 50% of any image
• 17:21 What you should consider when it comes to creating video content, and why you might not want to do it at all
• 18:08 Types of video content that can work well
• 21:29 If you have a product that needs an explanation, then video may be a necessity for your advertising.
• 23:44 What makes good copy, including: ratings, your unique value propositions, a clear CTA, scarcity, and more
• 28:58 Austin's tips for how to get started with writing your winning content

• Book: Influence
• Grin
• Episode 184: Use These 20 Questions to Get Unstuck With Your Facebook Ads Part 1
• [email protected]
• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community, and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

If you're in the product making business, we have great news for you. There's now a Shopify app built and designed for merchants that make their own products. You can manage your sales orders, raw materials, production schedule inventory and material purchasing from one single dashboard. The name of this app is Katana.

Katana is designed for makers, crafters and small manufacturers selling on Shopify. Until now, product makers selling in ecommerce had to settle with messy spreadsheets or regular inventory management software, which can be challenging if you make your own products. Katana is built from ground up with the needs of small manufacturers in mind. Production scheduling and inventory management has never been this easy for Shopify merchants.

For a free 14-day trial of Katana, go to www.ecommerceinfluence.com/katana. And, use the code "influence" when signing up to get 30% off from your first 3 months of a paid subscription.

Establishing trust among your customers can be challenging, especially in certain markets.

Kevin Chen is Vice President and co-founder of iRestore, a company that sells laser hair growth systems. Despite selling a product with a particularly skeptical audience, iRestore has grown to eight-figures over the last few years.

Kevin joins us today to share his story of success. He talks about how he establishes trust and builds social proof with his customers, how he became an expert in Facebook advertising and iRestore's secret behind their success with video on Facebook.

Enjoy!

• 4:51 How Kevin got started in the ecommerce space.
• 7:24 "Does it really work?" How iRestore gained the trust of a skeptical audience.
• 9:41 How iRestore keeps their customers engaged during their hair growth journey in order to cultivate social proof once they get results.
• 11:19 iRestore's journey from Amazon to Shopify, to Facebook, and when Kevin realized he had a business that worked.
• 13:14 How hiring an agency helped Kevin became an expert at Facebook advertising.
• 15:40 The contribution of iRestore's in-house customer service team in collecting user-generated content.
• 18:19 How the changes to Facebook's advertising platform have led Kevin to focus more on lead generation.
• 20:25 Why you don't have to be so focused on conversion objective as explained by Andrew.
• 22:10 A conceptual example of why you don't have to solely focus on conversion and ROAS.
• 23:56 iRestore's secret behind their winning Facebook video ads.
• 27:41 How Kevin sees different paid channels working together to both drive and capture demand.
• 30:00 The realization Kevin had while the business is growing that he's no longer doing right now
• 32:26 Shiny Object Syndrome: how Kevin is learning to say no.
• 34:25 Kevin's input in hiring: what he looks for when hiring and the importance of mindset.
• 36:16 What Kevin is working on right now that he's most excited about and his goal for iRestore this year.
• 38:11 How Kevin is approaching new product development in terms of increasing LTV and AOV.
• 40:08 How Kevin keeps himself motivated and healthy despite the demanding hours at work.

• Restore
• [email protected]
• Now Hiring: iRestore LinkedIn
• Now Hiring: iRestore Indeed
• Help Scout
• Animoto
• Google Data Studio
• Book: Traction
• Episode 183: How To Manage Your Time Strategically While Growing Your Business
• Austin on Twitter: @a_brawn
• Andrew on Twitter: @Andrewfoxwell
• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community, and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

If you're in the product making business, we have great news for you. There's now a Shopify app built and designed for merchants that make their own products. You can manage your sales orders, raw materials, production schedule inventory and material purchasing from one single dashboard. The name of this app is Katana.

Katana is designed for makers, crafters and small manufacturers selling on Shopify. Until now, product makers selling in ecommerce had to settle with messy spreadsheets or regular inventory management software, which can be challenging if you make your own products. Katana is built from ground up with the needs of small manufacturers in mind. Production scheduling and inventory management has never been this easy for Shopify merchants.

For a free 14-day trial of Katana, go to www.ecommerceinfluence.com/katana. And, use the code "influence" when signing up to get 30% off from your first 3 months of a paid subscription.

We know how frustrating it is when your business isn't growing at the rate you think it should.

Andrew and I have gone under the hood of dozens of different companies over the years and now when a company approaches us, it's easy to spot the ones that will be able to scale up, and the ones that will struggle.

Today, we share seven reasons your business might not be scaling and what you can do to fix it. We'll talk about market size, margins, LTV, and product diversification, and how all of these things impact your ability to scale. This episode will help you identify potential issues and give you solutions for the most common reasons why your business may not be scaling.

Enjoy!

• 4:32 Reason #1 that your business might not be scaling: Your market is too small or too cheap.
• 6:25 What to do if your market is too cheap.
• 7:50 One solution for scaling up if your market is too small.
• 8:43 Reason #2 that your business isn't scaling: Your contribution margin isn't large enough.
• 10:29 How to solve your contribution margin issue..
• 11:26 Reason #3: Your AOV or LTV is too low to advertise profitably.
• 13:13 The workaround for increasing LTV if you have a low AOV.
• 15:02 Reason #4: You don't have any repeat customers.
• 16:08 How to build a product system that will get you repeat customers.
• 18:21 Reason #5: You don't have complementary products.
• 20:20 Reason #6 why you might not be scaling: You're too cheap to hire quality people.
• 22:25 Reason #7: You have a product that you sell, not a business.
• 23:48 If you're just selling a product, here's what you need to do to build a business.
• 25:39 You don't always have to scale to be successful.

• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community, and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

Running one company can be a challenge. But what about running 12?

Our guest today is doing just that. Ecommerce investor Shakil Prasla of Pro Click Ventures joins us to talk about how he built his portfolio of ecommerce businesses. He shares what he looks for when acquiring new companies, how to hire CEOs, and what's possible on the acquisition side of ecommerce.

Enjoy!

• 4:38 Shakil Prasla's background and how he got started in the ecommerce space.
• 7:54 From website builder to ecommerce investor.
• 9:57 How Shakil structured his 12 businesses and how they operate together.
• 12:47 SEO and content: the importance of these when considering acquisition and future growth.
• 16:39 Income and age of company: Why these two criteria are essential in evaluating a company to see if it's worth buying.
• 18:22 How Shakil is able to productively manage 12 businesses at once and the apps that help him to be more efficient.
• 22:42 Shakil's experience with buying companies with a bank loan and how to go about financing a loan.
• 227:35 How Shakil gives his businesses a competitive advantage: through the lens of an investor.
• 30:02 What Shakil looks for when hiring managers and CEOs.
• 33:43 The incentive structure for the CEOs of Shakil's businesses, and what he does if they quit.
• 36:54 The other factors Shakil looks for when determining whether a company is a good buy.
• 41:07 The advice Shakil would have given himself when he was just starting out.
• 42:26 Shakil's biggest mistake when buying a business.
• 43:41 Shakil's structure for reviewing prospective companies, and how many actually make it to the due diligence process.
• 46:12 Why Shakil doesn't believe you need to focus on one thing at a time to be successful.

• Pro Click Ventures
• [email protected]
• eCommerceFuel
• Klipfolio
• Gantt chart
• Asana
• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com and you can learn some more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

If you've been having issues with Facebook recently, you're not alone.

My Twitter feed has been blowing up with people talking about the problems they're having and screenshots of breakdowns and errors.

So in today's bonus episode, Andrew and I provide some background on how these Facebook issues started, what changes are here to stay, and what you can do to manage your clients' (or your own) expectations.

Enjoy!

• 2:42 When the Facebook issues started and the problems we're seeing.
• 6:07 Andrew's theories on why this massive disruption is happening on Facebook.
• 8:50 The 4 things you can do to help your client or team when confronting these Facebook issues.
• 9:18 #1: Show them the data to prove you're taking action to stabilize the account.
• 10:18 #2: Send your client this podcast.
• 11:01 #3: Let them know it's not permanent.
• 12:02 The macro trend that's going to continue on Facebook even after the current issues are addressed.
• 12:52 #4: Communicate the importance of quality creative and great UX both on Facebook and your website.
• 14:08 Other channels to consider for diversification and stability.
• 15:47 The bigger question you should be examining in relation to your business model as Facebook costs continue to rise.
• 17:47 Why these issues actually present a great opportunity for you or your clients.
• 18:41 The Facebook and Instagram Pro Ad Buyers Industry Group.

• Post-Facebook Outage, Ad Buyers are Grappling with Out-of-Control Costs
• Facebook and Instagram Pro Ad Buyers Industry Group
• Andrew on Twitter: @Andrewfoxwell
• [email protected]
• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community, and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

If you're not yet familiar with Campaign Budget Optimization, now is the time.

Facebook recently rolled out this new ad feature and has plans for it to become a requirement for all advertisers later this year.

Today, Andrew goes in-depth with everything you need to know about Campaign Budget Optimization (CBO). We discuss what CBO is all about: the framework for setting it up, how to approach your bids, and other killer tips that will make sure you're set up for success when you start testing it out.

Enjoy!

• 3:57 The new feature for your Facebook Ad campaigns: Campaign Budget Optimization.
• 5:15 What is CBO and how it's different from the traditional model.
• 8:27 How to set up the ideal CBO campaign.
• 10:57 Determining your audiences within the CBO.
• 13:38 Strategies that are staying the same with CBO.
• 14:36 Recommended bidding for CBO.
• 15:37 How CBO works within prospecting and remarketing.
• 17:35 Reasons why CBO scales well.
• 19:39 What are minimum and maximum spends within CBO and how to manage them.
• 22:22 Killer tips from Andrew to get the most out of CBO.

• Episode 173: The Five-Step Process To Optimize Your Facebook Ad Account
• The Brand Guild
• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community, and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, or hiring a team, diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.