The Ecommerce Influence Podcast

How often have you added a new element to your website because you thought it "looked cool"?

The reality is that a jumble of "cool" widgets and features can slow down your site and actually worsen your customer experience.

In today's episode, we bring back Kurt Elster who is a specialist in conversion rate optimization and runs an ecommerce website design and development agency, Ethercycle.

Kurt shares his insights on the key components of a successful ecommerce website design. Learn the how-tos and what-nots of what makes a great website, including product page design, the importance of great copywriting, and why design actually shouldn't be your #1 focus.

Enjoy!

• 5:02 "Ruthless Empathy": the mindset Kurt says you need to have when analyzing your website.
• 6:44 The core elements of successful ecommerce website design.
• 8:46 The questions to ask yourself to determine whether you really need all those widgets on your site.
• 10:41 How to balance simplicity with complexity in your website.
• 13:22 Why you should approach your website design with a clear decision framework, rather than a design wishlist.
• 15:36 The interesting things Walmart is doing with its web design that have helped increase its online sales.
• 20:04 What Austin sees as a standout on Walmart's site that a lot of Shopify stores don't do.
• 21:29 Which design should come first: mobile or desktop?
• 24:49 The key elements to include on your homepage.
• 27:00 Aspects of homepage design that work to direct people to the product page (and why this should be your #1 goal).
• 30:59 Your product pages: the must-haves, what's usually missing, and the perfect example of a business that's doing it right.
• 35:08 Why Kurt doesn't believe you should use artificial scarcity to drive people to buy.
• 37:20 How to use urgency and scarcity in a legitimate way.
• 38:54 Why you should be using video on your product page.
• 41:34 An alternative to artificial scarcity as suggested by Austin.
• 43:49 The best ways to sell complementary products to people and increase AOV.
• 49:39 Why Kurt's excited about the future of personalization.
• 51:19 Something Kurt believes to be true that most other entrepreneurs don't agree with.

• RightMessage
• The Unofficial Shopify Podcast
• [email protected]
• Ethercycle
• Foxwell Digital
• Brand Growth Experts

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community, and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners, and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com for more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

Your customers are worth more than what they purchase from your store today.

If you can retain them as a customer over time, you can gain more profits for your business.

This week, Andrew and I have a meaty, and sometimes conflicting, conversation on customer lifetime value (LTV). We start by breaking it down with the basic definition and then share higher level strategies for how you can increase customer LTV, as well as some tactics you can implement today.

Enjoy!

• 4:02 How to measure customer LTV (and why it's difficult to do).
• 5:52 The first question Andrew has his client's answer when they ask about LTV.
• 7:39 Calculating retention rate: why you can only do it if you have a subscription business, and what to look for if you don't.
• 8:37 The 3 metrics to increase in order to improve LTV.
• 10:17 What Native Deodorant is doing during their checkout process that's driving increased customer LTV.
• 13:08 The benefit of a subscription business and why you should consider it, even if you don't think that model is right for you.
• 18:01 Andrew's view on how lifetime value can increase by finding out clients motivation points.
• 19:04 Why Austin cautions against giving using surveys and VIP customer discounts as a way to increase LTV.
• 20:52 The number one thing Austin now believes is the best option for increasing LTV.
• 22:21 How utilizing value-based lookalikes and bid optimization on Facebook can increase LTV.
• 23:24 A Facebook tactic for increasing LTV that most people don't know exists.
• 24:33 A trend Austin believes is going to be very successful for companies in the future.
• 25:22 Additional Facebook and email tactics for increasing LTV.
• 28:25 Why cost of acquisition prices are going up and what you can do about it.
• 31:41 How to boost LTV on the next re-bill using Recharge.

• Wilson Hung's Blog Post on Customer Lifetime Value
• Episode 178: You're Treating Your Customers Equally (And It's Costing You Money)
• Native Deodorant tweet
• Dynamic Product Ad on Facebook
• ReallyGoodEmails.com
• ARPU
• Recharge App on Shopify
• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

Success in the ecommerce world doesn't happen overnight.

Our guests today are not only big contributors to the ecommerce community, but are also co-founders of a business they built from nothing to one that now has a cult following.

I met Matt and Meredith, owners of Boredwalk T-Shirts, at an Intensive I led a couple of years ago. Today they join us to share the story of how they built their "cult" of customers, including customer service best practices and how they overhauled their hiring process to rebuild a team that is excited about the core values of the company.

Enjoy!

• 6:29 How it all started for Matt and Meredith in the ecommerce space.
• 8:06 The cheeky birth of Boredwalk T-Shirts.
• 11:11 The big team and operational changes Matt and Meredith made in 2018 that allowed them to grow their business.
• 13:45 How Matt and Meredith's revamped their hiring process to find the best people for their business.
• 18:41 Things Matt and Meredith tried last year on Facebook and Pinterest that didn't deliver the results they hoped for, even though, hypothetically, they should have.
• 25:08 The journey from focusing on the marketplace side of the business to focusing on customer retention (i.e., building a "cult").
• 30:00 Matt and Meredith's customer service philosophy: responding promptly, managing expectations, and not negotiating with terrorists.
• 33:10 Why the Boredwalk founders go against the industry standard when it comes to dealing with bad customer behavior.
• 35:55 How not to talk to customers: the operational side of Boredwalk's customer service strategy.
• 39:30 How Matt and Meredith take extra care of their "whales" and bond with their audience.
• 40:51 The realities of owning an ecommerce business: why it's not just a side hustle and what it takes to be successful.
• 44:49 Mental health of entrepreneurs, and why Matt and Meredith don't recommend the ecommerce world to all.
• 47:15 How the Boredwalk founders have changed in the last four years and what's helped them make it to where they are now.

• Boredwalk T-Shirts
• Ecommercefuel.com
• Matt and Meredith's blog post on the job advertising process
• Book: Traction
• The Boredwalk Podcast interview with Brian Swichkow
• Episode 116: 4 Profitable Email Strategies You Can Swipe For Your Brand
• Help Scout
• Scan Mailboxes
• eCommerceFuel Podcast: Cultivating Better Mental Health as Entrepreneurs with Sherry Walling
• Foxwell Digital
• Brand Growth Experts
• Review or subscribe on iTunes

If you've been a podcast listener for a while and you've yet to join the Brand Growth Experts Membership, now is the time to do it. It's my online coaching community and it's an incredible resource for you. We've got about 120 members, all ecommerce business owners and marketers. And in that community, I work with you one on one to help scale up your business.

That could be scaling up advertising, hiring a team, or diving into marketing strategy. We go really in depth every single month on topics that we also talk about on the podcast. So, if you've enjoyed the podcast, you're going to love the Brand Growth Experts Membership. Head over to brandgrowthexperts.com and you can learn some more information. Can't wait to see you guys on the inside.

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

A topic that's come up a lot in my recent conversations is how to hire a high-level marketing person.

Finding the right candidate can be tough, and when you're a business owner doing a million other things, it can be even tougher.

In this episode, Andrew and I talk through the hiring process, from deciding when to hire, to where to look for the best candidates, and the questions to ask before hiring to make sure you're getting the best person for the job.

Enjoy!

• 3:41 How to know when it's time to hire a CMO or Director of Marketing and one of the key signs to look for.
• 6:28 Two main things to understand when you start the hiring process for a high-level marketing candidate.
• 7:35 The most effective way to find the ideal candidate.
• 9:23 Tips for working with a recruiter to find your next CMO.
• 11:14 The two different types of candidates you'll find when hiring a Director of Marketing.
• 13:24 What to ask a potential new hire before you bring them in for an interview and the type of answers to look for.
• 17:32 Once you confirm someone is a good fit, it's time for the 15-minute phone call. Here are the questions to ask during that call.
• 19:42 What is a "T-Shaped Marketer" and why you want to hire one.
• 23:46 The framework for the in-person interview and what to look for.
• 25:29 The last thing to do before hiring the person you think is the right fit.

• The Brand Guild
• Brand Growth Experts
• Foxwell Digital
• Review or subscribe on iTunes

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

The customer purchase journey is no longer a linear path.

SEM and YouTube advertising have changed not only the way consumers find products, but also how businesses track where purchases come from.

Today we're joined by returning guest and CEO of OMG Commerce, Brett Curry. Brett shares his expert advice on where to get started with search-driven advertising, the resources to better understand attribution from each channel, and how you can use SEM, Google Shopping and YouTube to increase customer lifetime value.

Enjoy!

• 6:04 Brett's background in SEO, Google Shopping and direct response marketing.
• 8:12 Search, Google Shopping, or YouTube: which is best for ecommerce and where you should start.
• 12:42 The importance of understanding why people are on YouTube in order to successfully reach your audience.
• 15:02 Why Brett thinks Facebook is ahead when it comes to conversion tracking and the importance of understanding attribution across different channels.
• 17:44 Recommended resources to help business owners understand attribution models for YouTube, SEM and Google Shopping.
• 18:40 How search is impacting the customer journey and the entire sales funnel.
• 22:08 The types of audiences to build on YouTube to successfully reach your potential customers.
• 26:44 Getting your audio and visuals right on YouTube is directly related to understanding how someone is using the channel.
• 28:11 The type of team you need to build to successfully support advertising on YouTube.
• 31:50 What type of budget Brett recommends to get you started on YouTube.
• 33:42 How to determine your budgets for promotion on YouTube vs. Google Search and Shopping.
• 35:57 Brett's thoughts on lifetime value of customers coming from YouTube vs. Facebook.
• 38:02 YouTube, Google Shopping, or SEM: which is best for raising lifetime value and how they can work together.
• 41:48 Why you should absolutely be investing in paid search for your branded keywords.
• 44:34 How to determine how much of your budget you should be spending on branded keywords.
• 46:43 Why you should separate out branded from non-branded keywords in terms of reporting.
• 50:04 Some of the challenges advertisers run into with Google Shopping and how to get around them.

• Episode 064: Brett Curry, OMG Commerce – Tips, Tricks & Hacks To Big Returns With Google Shopping, The Premier Advertising Channel For Ecommerce
• OMG Commerce
• Smart Marketer: 2-minute Crash Course on YouTube & TrueView Ads, with Brett Curry
• Think with Google
• Article: How Search Intent is Influencing the Marketing Funnel
• 7 Tips for the Perfect YouTube Ad From Brett Curry
• Ecommerce Evolution Podcast
• Brett Curry on LinkedIn
• Brett Curry on Facebook
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

If you're looking to grow your business, there's only one way. By building real, quality customer relationships. Most marketing software will claim that they do this, but they'll never deliver on those promises. Klaviyo, though, is different. Klaviyo helps you build meaningful customer relationships by listening to and understanding cues from your customers, which allows you to easily turn that information into valuable marketing messages that'll help grow your business and make more money. That's why over 10,000 innovative brands have switched to Klaviyo.

If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

Making the decision to outsource your paid social to an agency can be tough.

It's a big decision to hand over the reigns of your social advertising to someone outside of your business, and one of the questions Andrew and I get a lot is, "when is the right time to hire an agency?"

Today we address that question, as well as the specific questions to ask when you're vetting your agency (and the answers to look for), and what you can do as a client to ensure you have a great relationship with your new partner.

• 4:41 The first thing you need to do before you hire an agency.
• 7:00 Andrew's calculation for determining whether or not it makes sense to hire an agency to manage your ads.
• 12:24 If you don't want to do the math, why you should at least be tracking your time.
• 16:11 The first question to ask when vetting an agency: Do you manage my ads in my own ad account or in your business manager?
• 18:29 Question #2: Who is in charge of creating the creative?
• 21:48 Question #3: What are your best performing look-a-likes or audiences?
• 22:38 Question #4: How do you normally approach mid-funnel targeting?
• 24:29 Question #5: What previous experience do you have and can you show me results?
• 25:46 Question #6: What are the expectations for performance?
• 27:40 Why you have to be careful as a business owner with over promises from agencies.
• 31:08 Question #7: What are your best clients doing and what do you expect us to do if we want to perform like your best clients?

• Episode 181: The Changing State Of Paid Social: Tips, Strategy, And How To Win
• Episode 183: How To Manage Your Time Strategically While Growing Your Business
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Today's episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo's impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You'll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we'll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

Magical things can happen in your business with a strong brand and a loyal customer base.

Bryan Anthonys' founders Amber Reynolds and Ed Glassman built a seven-figure business, in part by creating a brand and products that their customers feel deeply connected with.

Today the husband and wife team share the story of how they built their business, the lessons they've learned along the way, and the secret to their customer loyalty.

Enjoy!

• 4:07 From hustling on Ebay to building their own ecommerce store: the story of how Ed and Amber started Bryan Anthonys.
• 8:52 What's working for Ed and Amber's business right now.
• 9:35 Tough lessons learned when it comes to expanding your product portfolio.
• 10:55 The strength of Bryan Anthonys' brand and how they design products that really connect with people.
• 14:44 How Ed and Amber's build customer loyalty.
• 16:44 Why Bryan Anthonys made the bold decision to have all aspects of their business (manufacturing, shipping, distribution) based in the US and the impact it's had on their vendors.
• 21:02 Bryan Anthonys approach to customers service and one story that set them as the gold standard for Gracie.
• 25:48 How Bryan Anthonys uses text message marketing to bring in revenue from cart abandoners.
• 29:15 The power and value of having a good agency partner and what it's done for Ed and Amber's business.
• 31:37 What to expect with Bryan Anthonys in the upcoming years.

• Bryan Anthonys
• Gorgias
• Retention Rocket
• Bryan Anthonys on Instagram
• Bryan Anthonys on Facebook
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Today's episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo's impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You'll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we'll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

Too many established ecommerce stores run out of money before they can scale.

Over the last several years, I've helped 126 ecommerce brands build more profitable businesses. 78 of them scaled into 7-figure businesses. 2 them had $100 million dollar exits.

Through this experience, I've learned that if you observe certain principles as you scale, you'll increase your chance of doing it profitably.

Today I share my 3-step formula for profitably scaling your ecommerce business. Enjoy!

• 4:10 The two conversations Austin had with clients that inspired this episode.
• 5:55 Strategy #1 for profitably scaling: Mindset.
• 6:20 Understanding your business' DNA to get into the right mindset for growth.
• 9:40 The tough choices you have to make when you commit to growing profitably.
• 11:15 Strategy #2 for profitably scaling: Money.
• 11:32 How to calculate and set a profitability goal for your business.
• 14:17 Most business owners are paying themselves to little. Here's how to calculate a fair wage for yourself.
• 17:31 Figuring out how much money you need to have in your business to be fully capitalized.
• 19:40 Is now the right time to hire? How to calculate how much you can spend on salaries based on your profitability goals.
• 24:29 The three financial components on your business to focus on after setting your salary cap.
• 25:57 Strategy #3 for profitably scaling: Method.
• 26:54 The biggest levers to focus on to grow a more profitable business.
• 34:33 Increasing average order value with "priority processing."

• Episode 178: You're Treating Your Customers Equally (And It's Costing You Money)
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Today's episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo's impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You'll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we'll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

Earlier this week, Andrew shared the first 10 of 20 questions he asks when auditing clients' Facebook accounts to see whether they're managing them to their fullest potential.

Today he shares the rest of his tactical questions to help you optimize your Facebook ad account, including questions about audience overlap, value bidding, and your add to cart to purchase ratio. Part two of this episode will give you the full list of questions so you can complete a professional level Facebook audit on your own.

Enjoy!

• 3:42 Question #11: Do you have too high of an audience overlap?
• 4:37 How to know if audience overlap is an issue for your account.
• 6:31 Question #12: Have you tried or requested value bidding?
• 9:41 Question #13: If things are feeling stale on your account, have you tried a bid override?
• 14:16 Question #14: Are you advertising to previous customers?
• 16:48 Question #15: Have you tried product bundling to bring up the AOV?
• 21:19 Question #16: Are you remarketing to engaged users?
• 22:41 Question #17: What does your age report breakdown look like (and where to find it)?
• 25:39 Question #18: What is your Add to Cart to Purchase ratio?
• 27:25 Question #19: Have you tried campaign budget optimization?
• 28:44 Question #20: Do you have consistent naming conventions set up in your account?

• Episode 184: Use These 10 Questions to Get Unstuck With Your Facebook Ads Part 1
• Brand Growth Experts
• Foxwell Digital
• [email protected]
• Review or subscribe on iTunes

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Today's episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo's impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You'll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we'll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

A few weeks ago Andrew shared his five-step process for optimizing your Facebook ad account.

In part one of this two-part episode, Andrew takes a more tactical approach and shares 10 questions he asks when auditing clients' Facebook accounts to see whether they're running things in the best way possible.

After auditing more than 200 Facebook accounts last year, Andrew has seen accounts that are killing it and those that have a lot of room for improvement. Whether you're on one end of the spectrum or the other, these questions will help you identify changes you can make to improve what you're doing on Facebook.

Stay tuned later this week for part two of this episode, where Andrew will share the additional 10 questions to ask when auditing your Facebook account. Enjoy!

• 8:06 Question #1: Is user-generated content integrated somewhere in the creative?
• 9:16 Question #2: Are you utilizing reviews in your copy?
• 10:53 Question #3: Are you utilizing square video link posts?
• 12:39 Question #4: Is your product at least 40% to 50% of your ad image?
• 14:20 Question #5: Are there unanswered comments or questions on your ad??
• 18:26 Question #6: Is there a discount integrated at some point in the funnel?
• 19:56 Question #7: If you have an ad set that you stopped running because it died, have you tried duplicating it and running it at a lower budget to give it new life?
• 21:13 Question #8: Have you introduced new prospecting audiences based on dynamic pixel actions?
• 23:07 Question #9: Are you trying broad match dynamic product ads layered with interests?
• 24:03 Question #10: Have you split you dynamic product ad time windows, separating the adds to cart and the view content?
• 25:07 How long it typically takes for Andrew to audit an account and the process he goes through.
• 26:23 The most common mistakes Andrew sees when he's reviewing Facebook ad accounts

• The Five Step Process To Optimize Your Facebook Ad Account
• Brand Growth Experts
• Foxwell Digital
• [email protected]

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

This episode is brought to you by Shoelace. Shoelace helps fast-growing ecommerce stores tell their brand story, increase conversions, and grow revenue through Customer Journey Retargeting. This personalized approached to retargeting shows the right customers the right ads at the right time based on where they are in the buying journey with your brand. Whether a visitor is discovering your brand for the first time or a loyal repeat-customer is considering a purchase from your latest collection, they'll see tailored ad content that evolves like an engaging story in the days and weeks following their visit.

Shoelace's automation platform makes it a breeze to run memorable retargeting experiences. Visit ecommerceinfluence.com/shoelace and get started on working with Shoelace today. Mention "Ecommerce Influence" to claim a special offer during your free trial!

Today's episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo's impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You'll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we'll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.