The Ecommerce Influence Podcast

Something most of my clients tell me they struggle with is time management and always being busy.

There's so much to do and it feels like there's never enough time to do it. Often most of their time is spent in their business, leaving little time to spend on the things they enjoy in their personal life.

Time is something both Andrew and I are focusing on this year: how we can spend more time doing the things we want to do while continuing to grow our businesses.

Today we'll share some of the strategies and tools we use for effective time management, and the impact they've had on our lifestyles.

Enjoy!

• 7:34 Buffer days versus focus days: Austin's approach.
• 9:36 Andrew's take on buffer days and buffer zones.
• 13:36 Creating an ideal schedule that works for you.
• 16:23 The importance of protecting your schedule once you've planned it out.
• 17:19 Building milestones or keystones into your week to keep yourself on track.
• 19:23 Andrew's approach to setting goals, including a 100-year vision and the "One Thing."
• 20:10 Starting with your "One Thing" and building in the other time management frameworks to create change in your life.
• 22:22 How giving away control of your time is like giving away control of your bank account.
• 23:21 Learning how to say NO, or at least no-ish.
• 26:06 What Austin does before making a decision about a requested meeting or opportunity.
• 28:18 The benefit of estimating time for tasks and tracking how long things actually take.
• 30:07 Using time tracking to understand time spent vs. revenue and which tasks are actually aligned with your larger financial goals.
• 32:11 What Andrew is using as an alternative to email in order to spend less time in his inbox.
• 33:08 Tools Austin uses to effectively manage his time.
• 35:19 Time management tools Andrew is using.

• Book: Essentialism
• Episode 149: The Art Of Doing Less But Better W/ Greg McKeown [Part 1]
• Episode 150: The Art Of Doing Less But Better W/ Greg McKeown [Part 2]
• Productivity Planner by Intelligent Change
• Panda Planner
• Freedom App
• Be Focused App
• Freedom Business Family Weekly Planning Sheet
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

This episode is brought to you by Shoelace. Shoelace helps fast-growing ecommerce stores tell their brand story, increase conversions, and grow revenue through Customer Journey Retargeting. This personalized approached to retargeting shows the right customers the right ads at the right time based on where they are in the buying journey with your brand. Whether a visitor is discovering your brand for the first time or a loyal repeat-customer is considering a purchase from your latest collection, they'll see tailored ad content that evolves like an engaging story in the days and weeks following their visit.

Shoelace's automation platform makes it a breeze to run memorable retargeting experiences. Visit to ecommerceinfluence.com/shoelace and get started on working with Shoelace today. Mention "Ecommerce Influence" to claim a special offer during your free trial!

Today's episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo's impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You'll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we'll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

As the world of digital marketing continues to become more integrated it becomes increasingly difficult to analyze your metrics across various channels.

This is particularly true when it comes to attribution.

Late last year Facebook launched a new attribution tool that will allow you, for the first time, to easily compare data across all of your paid channels at the same time.

If you're running ads across multiple channels, you won't want to miss this episode. Andrew talks about the Facebook Attribution tool's best features, how to set it up, and why you should start using it right away.

Enjoy!

• 5:48 Facebook's new Attribution tool: what it is and how it works.
• 7:53 Some of the common issues people run into with attribution.
• 11:58 Why you should start using the new Facebook Attribution tool.
• 15:26 How to set up the Facebook Attribution tool.
• 18:48 A big benefit of the Facebook Attribution tool? Discovering hidden profits.
• 19:30 The difference between various attribution models and the questions to ask yourself when you're setting things up.
• 24:47 Andrew shares his advice on choosing an attribution window.
• 29:10 The dashboard you'll see once you set up Facebook Attribution, and how to use it to start digging into your data.
• 31:38 The three most valuable things Andrew recommends looking at within the Facebook Attribution dashboard.
• 37:11 Why it's absolutely worth your time to set up the Facebook Attribution tool.

• Book: Atomic Habits
• Brand Growth Experts
• Foxwell Digital
• [email protected]
• iTunes

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

This episode is brought to you by Shoelace. Shoelace helps fast-growing ecommerce stores tell their brand story, increase conversions, and grow revenue through Customer Journey Retargeting. This personalized approached to retargeting shows the right customers the right ads at the right time based on where they are in the buying journey with your brand. Whether a visitor is discovering your brand for the first time or a loyal repeat-customer is considering a purchase from your latest collection, they'll see tailored ad content that evolves like an engaging story in the days and weeks following their visit.

Shoelace's automation platform makes it a breeze to run memorable retargeting experiences. Visit ecommerceinfluence.com/shoelace and get started on working with Shoelace today. Mention "Ecommerce Influence" to claim a special offer during your free trial!

Today's episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo's impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You'll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we'll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

One of the most exciting (and frustrating) parts of being a marketer today is that platforms are constantly evolving and our strategies have to evolve with them.

Today we're joined by Susan Wenograd, Account Group Director at Aimclear, who brings her insights on the changes that are coming in 2019 and how ecommerce business owners and marketers need to start thinking differently about their paid social strategies.

Susan talks about how paid media is moving from a direct response channel to an integrated one, the impact this has as content and budgets are split into increasingly smaller parts, what to do when you start seeing a decreasing ROAS on Facebook, and the role brand awareness plays in all of this.

If you're investing in paid media, you will not want to miss this episode. Enjoy!

• 8:50 How the marketing landscape changed in 2018, especially with paid social, and what ecommerce business owners and marketers need to be aware of moving into 2019.
• 11:34 As paid media becomes more of an integrated channel rather than direct ROAS, you're going to have to think differently about your messaging.
• 12:55 The consequences creating snack-sized content has on your messaging and your ad spend.
• 15:58 What sets great agencies and practitioners apart, and what to look for if you're hiring.
• 17:54 Multi-touch attribution: what it is and how to start measuring it.
• 21:58 Common multi-touch models and their upsides and downsides.
• 24:17 The cross-channel trick to increase the click-through-rate of Facebook ads.
• 26:04 How to adjust your cross-channel SEM tactics depending on your budget.
• 28:08 Why it's important to integrate a brand awareness strategy into your funnel and where to do it.
• 34:24 The types of interactions Susan sees on ads with general brand messaging vs. on ads that are pushing a sale.
• 36:07 Susan's tips for managing your marketing spend this year, and your expectations.
• 40:51 Where content marketing fits for ecommerce businesses.

• SusanEDub
• Atomic Habits
• Marketing Land
• Aimclear
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

This episode is brought to you by Shoelace. Shoelace helps fast-growing ecommerce stores tell their brand story, increase conversions, and grow revenue through Customer Journey Retargeting. This personalized approached to retargeting shows the right customers the right ads at the right time based on where they are in the buying journey with your brand. Whether a visitor is discovering your brand for the first time or a loyal repeat-customer is considering a purchase from your latest collection, they'll see tailored ad content that evolves like an engaging story in the days and weeks following their visit.

Shoelace's automation platform makes it a breeze to run memorable retargeting experiences. Visit ecommerceinfluence.com/shoelace and get started on working with Shoelace today. Mention "Ecommerce Influence" to claim a special offer during your free trial!

Today's episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo's impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You'll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we'll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

In 2018, I radically changed my approach to setting goals and running my business. As we enter a New Year, I wanted to put together an episode focused on how to set goals that will leave you more fulfilled.

Instead of setting massive goals, I ask myself simple questions and make strategic changes to my business and life based on my answers. Those strategic changes led to more profit, less stress, and more personal freedom.

In this episode, both Andrew and I share a glimpse into our businesses and our personal plans for 2019. We also offer you some straightforward questions you can use to help you set more fulfilling goals in 2019. This episode will give you a head start for 2019. Enjoy!

• 2:09 How Austin is approaching 2019.
• 4:16 The reason Austin wants to discuss goal setting and the impact it made last year.
• 5:24 2 questions Austin is asking himself right now.
• 8:05 Andrew shares a crazy story about a client who sold his business accidentally.
• 10:14 Other questions Austin is asking himself for 2019.
• 12:05 Andrew's most important framework for this year.
• 12:23 Distinction between growth in the business vs growth in your profit.
• 13:02 The focus Austin has on working forever.
• 14:18 Andrew's framework that he wants to do this year.
• 15:48 What going all-in would mean and examples of it.
• 17:50 How to go about building a portfolio business.
• 20:48 How the cash-flow grow strategy work.
• 23:05 Main focus of a cash flow grow strategy.
• 23:41 Why Austin used cash flow grow strategy from the previous year.
• 26:53 Things Austin had seen over the last year that made a big impact on businesses.
• 28:48 Tips on a better lifestyle free from stress this 2019.

• Brand Growth Experts Membership
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Today's episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo's impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You'll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we'll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

This episode is brought to you by Klaviyo. If you're running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I've been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

The Google Medic update a few months ago caused a big upset for many people in the ecommerce space.

Our guest today, Nat Eliason, is an expert in content marketing and SEO, and he shares his insights into what happened, the outcome, and why he thinks Google is smart for the changes they've made, even those some of his own clients were impacted.

Nat joins us on the podcast for the second time and you won't want to miss his discussion about why solid, well-written content is still the best way to drive traffic to your site and his recommendations for the best tools for auditing your site and improving SEO.

Enjoy!

• 4:44 Why Nat practices intermittent fasting.
• 7:36 How Growth Machine has grown over the last year since Nat's first time on the Ecommerce Influence podcast.
• 11:10 Why creating awesome content is still the best way to drive traffic to your site.
• 14:21 Nat explains why it's better to be paying a bit more for better writers and better content.
• 15:30 How the 80/20 rule applies differently when it comes to writing a creative article.
• 18:30 Google Medic update: what it is and its effect on different sites.
• 21:37 Nat's hypothesis about why some health sites were hurt by the Medic update more than others.
• 25:06 Recommendations for those that have been hurt by the Medic update.
• 26:36 Why creating a second blog might be a good strategy to try to increase your results on Google.
• 30:08 Why Nat says Google was smart to make the update.
• 31:17 Nat's favorite tools for site auditing.
• 32:51 The main things to look for in your site audit results.
• 33:46 Other tools Nat recommends.
• 35:23 "No More Struggle Porn" – how Nat's article originated, why he took a stance on idolizing the obsession with working hard, and how it reached more than 350,000 views.
• 42:21 The reality of what it actually looks like to be an entrepreneur.
• 44:16 Realizing that working harder and struggling can be a false sense of progress in your business.
• 49:40 The importance of creating space for play within the business lifestyle.
• 51:42 The books that had the biggest impact on Nat this year.

• @nateliason
• NatEliason.com
• Growth Machine
• AHREFS
• SEO PowerSuite
• Clearscope
• It Doesn't Have to be Crazy at Work
• Elephant in the Brain
• Discipline and Punish
• Darwin's Dangerous Idea
• Gödel, Escher, Bach
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Today's episode is brought to you by Klaviyo. Over 10,000 brands have joined Klaviyo to help them build higher-quality relationships with their customers. Klaviyo does not force you to compromise between speed and powerful functionality, you get both. Interested to see Klaviyo's impact? Tune into their 12-part docu-series following three brands—Chubbies, SunSki and the Love Is Project. You'll learn how they prepared for Cyber Weekend 2018, marketing throughout the holidays, and beyond. Along the way, we'll fill you in on what you should be doing as a business to push your marketing strategy to the next level.

Also, as you're going through this, they're going to show you how to prepare the business to continue to take it to the next level segment and grow and use it to use Klaviyo to drive more profitable interactions. If you want to go check out this docu-series, go to www.ecommerceinfluence.com/beyond.

Today, we've got an excellent interview with Wharton Professor and entrepreneur Peter Fader.

He's a two-time guest. We wanted to bring Peter back on the show because he's an expert in customer lifetime value and customer centricity.

How do you predict lifetime value? What models should we use to predict lifetime value? This is what Peter spent his entire career focusing on.

In this episode, Peter is going to talk about the difference between contractual businesses and subscription businesses. He's going to talk about share some big name eCommerce businesses that on are track to go out of business because of their product-centric model.

It's a deep dive into customer centricity, lifetime value, and it's something I think you guys will enjoy.

• 4:37 The work Peter Fader did with Zodiac that made Nike wanted to buy it.
• 8:45 What is lifetime value and its importance to your business.
• 9:54 Tips on making more money.
• 10:27 What really sets Amazon aside that makes their number two better than other companies number one.
• 14:06 What are lifetime value scores?
• 15:49 What makes EA sports a good example of a customer-centric company.
• 20:20 Answer to why big companies scale too quickly and fail when hitting a certain level?
• 26:55 The concept of quality interaction over quantity interaction
• 28:10 How responding to customers needs becomes an issue?
• 29:50 Distinction between contractual versus non-contractual businesses
• 33:44 Two metrics that non-contractual businesses should demand to see
• 34:56 CRM: expectation versus reality

• PeteFader.com
• ThetaEquity.com
• The Customer Centricity Playbook
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

If You've Been Listening To This Show For The Last Few Months, You've Heard Us Make Predictions About How To Approach Q4 Advertising.

Many of those predictions worked out well. Others, not as much. There were a TON of Facebook bugs this year that came out of nowhere and really fouled people up.

Now that we're through the busiest part of the season, we're bringing you an episode on BFCM advertising and what we learned.

Andrew brought in four top media buyers to give you a detailed Black Friday/Cyber Monday recap. You'll learn how it went down, what they learned, so you can adjust and improve your strategies going into the new year.

Enjoy!

• 5:13 How value optimization helped one client get a 7X ROAS during Black Friday.
• 6:55 The amped-up offer and focused traffic-driving strategy that worked for Ryan Kovach.
• 8:34 Bid caps: how are they working for low spends vs. high spends.
• 10:06 What exactly is a bid cap?
• 11:27 The importance of putting in the work before Black Friday/Cyber Monday that led to 5X ROAS.
• 12:44 The benefit of building your warm audiences in advance.
• 14:10 Campaign Budget Optimization and how it worked well for a number of different clients.
• 16:03 Testing campaign budget optimization and minimum ad set budgets.
• 17:48: Campaign budget optimization and interest targeting.
• 18:46 Should you split your placements across Instagram and Instagram stories?
• 20:53 Interests vs. lookalikes – which performed better?
• 22:53 How to identify what interests you should be going after with your ads.
• 23:59 Guests share their worst Facebook bug experiences.

• JPORT Media
• [email protected]
• 11:11 Digital
• [email protected]
• Red Giant Growth
• [email protected]
• Social Outlier
• Twitter: @kovachr
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Today's episode is brought to you by the always wonderful Hotjar. Hotjar is an incredible tool that allows you to see what's happening on your site with potential customers with recorded sessions. You get to basically go back and look at what's happening, what people are doing, where they're dropping off, why they're not adding something to cart on mobile, on a desktop, and you can actually understand that.

Hotjar allows you to get in-the-moment visual feedback, see how people are using your website, and uncover insights to make the right changes. Hotjar is absolutely one of my favorite tools out there and if you've not used it, we definitely recommend checking it out.

You can go to EcommerceInfluence.com/hotjar to learn a little bit more.

For over 12 years, Jeana LeClerc has been operating two businesses.

She's owned a local spa in Redding, CA and sold skin care products on ArtofSkinCare.com. Her business has grown and changed over the last decade, but her commitment to her customers has not.

In the last year and a half, her business has taken off. She has grown from a two-person team to an eight-person team and completely changed the way she operates. Jeana shut down her local spa and doubled down on her online store. After narrowing her focus her passion for the business has been completely reinvigorated.

I love a good founder story and today's episode delivers. Jeana tells her story and shares a few of the learnings that have allowed her to get to the next level. I hope you enjoy!

• 4:53 How Jeana went from being a stay-at-home mom to starting her own business.
• 8:58 The most helpful thing Jeana learned at her first Intensive with Brand Growth Experts.
• 10:20 How Google Adwords helped Jeana make a come back after leaving Amazon.
• 12:14 Why Jeana's motto is to "Really take care of her customers" and how a personalized customer experience helps her do it.
• 14:39 How Jeana sets her business apart from other companies.
• 16:16 How consultations help Jeana build personal relationships and keep customers coming back.
• 21:02 The email strategies Jeana uses that have led to a 65% open rate and drive repeat purchases.
• 24:00 How hiring the right people in the right roles helped take Jeana's business to the next level.
• 28:16 The lessons Jeana learned and how her role has changed as she's grown her team.
• 28:58 The importance of recognizing what you are (and are not) good at.
• 32:42 Changes Jeana is making in 2019 to take her website to the next level and improve customer experience.

• Art of Skin Care
• [email protected]
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Today's episode is brought to you by the always wonderful Hotjar. Hotjar is an incredible tool that allows you to see what's happening on your site with potential customers with recorded sessions. You get to basically go back and look at what's happening, what people are doing, where they're dropping off, why they're not adding something to cart on mobile, on desktop, and you can actually understand that.

Hotjar allows you to get in-the-moment visual feedback, see how people are using your website, and uncover insights to make the right changes. Hotjar is absolutely one of my favorite tools out there and if you've not used it, we definitely recommend checking it out.

You can go to EcommerceInfluence.com/hotjar to learn a little bit more.

Today's episode is a little bit different, in a good way. We've had some great questions recently in the Brand Growth Experts Membership.

They were so good we decided to answer some of them for you guys who are the listeners.

We answer questions including how to attribute Amazon sales, how to weed out inactive email subscribers, what type of an ROI you should expect on your Facebook Ads, and Andrew explains the best way to set up a budget and test Facebook ads. This is a meaty episode. Enjoy!

• Brand Growth Experts Membership
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

Today's episode is brought to you by the always wonderful Hotjar. Hotjar is an incredible tool that allows you to see what's happening on your site with potential customers with recorded sessions. You get to basically go back and look at what's happening, what people are doing, where they're dropping off, why they're not adding something to cart on mobile, on desktop, and you can actually understand that.

Hotjar allows you to get in-the-moment visual feedback, see how people are using your website, and uncover insights to make the right changes. Hotjar is absolutely one of my favorite tools out there and if you've not used it, we definitely recommend checking it out.

You can go to EcommerceInfluence.com/hotjar to learn a little bit more.

This episode is also brought to you by Klaviyo. If you're running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I've been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.

If Someone Looked Under The Hood Of Your Business, What Would They Find?

If you hired someone new today, would they be able to easily access the information they need to get the job done? Or would they be sifting through a clutter of files, or, worse yet, is everything they need to know stored only inside your brain?

Our guest today is Tiago Forte, founder of Forte Labs, a company that specializes in productivity. Tiago talks about the importance of building and maintaining a solid knowledge management system for your business, otherwise known as a "second brain." Having a second brain not only makes it easier to onboard new employees as your business scales, but it can also help increase your overall organization and productivity.

Andrew and I learned a ton from this episode and we hope you enjoy it!

• 5:11 The goal of Forte Labs: Finding transformational paradigm shifts in productivity.
• 7:10 The impact of an international upbringing on Tiago's work and mindset.
• 9:17 Tiago's big realization about the best way to help people.
• 10:54 Defining "design thinking" and why it's fundamental to entrepreneurship
• 13:47 The difference between productivity, efficiency, and effectiveness.
• 15:53 Being organized as a state of being and the method Tiago created to help people get organized.
• 19:32 The benefit of micro projects.
• 23:02 How micro projects help you elevate your perspective.
• 26:48 The importance of having a knowledge management system as your business scales.
• 29:37 Building your knowledge management system, i.e., your second brain.
• 35:33 How to increase your productivity without working faster or working more efficiently.
• 37:38 Linking your communication apps and your productivity apps.
• 41:27 One easy thing you can implement right now that will increase your productivity.

• Forte Labs
• Building a Second Brain
• Book: Design Your Work
• Brand Growth Experts
• Foxwell Digital

If you liked this episode, you're going to love the Brand Growth Experts Membership. It's a community of top ecommerce business owners and marketers who I coach one-on-one to help scale up their businesses. Together we'll create a plan that will help you scale up your business, and then I'll help you execute it.

If you want to make sure you're growing as quickly and sustainably as possible, click here to learn more. Hope to see you on the inside!

This episode is also brought to you by Klaviyo. If you're running an ecommerce business and sending emails to your customers, you should be using Klaviyo. It will help you find out who your best customers are and target them one-to-one to make more money.

I've been using Klaviyo since they were just two employees. Now they have a team of 150 and are rolling out new features almost weekly. If you aren't already a customer, head over to www.ecommerceinfluence.com/klaviyo and you'll get a free trial + priority on-boarding.