The Ecommerce Influence Podcast

Key Takeaways:

• A formula you can use to create winning content, consistently
• Where to look for copy inspiration
• Using customer content

Resources:

• Grab our Growth Pack for founders
• 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

A case study on Posh Shoppe and their 90 day growth goals to find success on TikTok, hire a Brand Director and deliver 1 million compliments.

Posh Shoppe owner, John Chen, was struggling to continue the growth of his business after the iOS updates killed his acquisition on Facebook. He attended an event with Brand Growth Experts to help him get clear and figure out what to do next.

This episode is his story, why he came to us and the goals he has for the next 90 days.

Episode Highlights:

• 9:40 How iOS impacted John
• 11:05 John's three growth goals for the next 90 days
• 11:52 The importance of a mission that you can stand behind and that speaks to your customers
• 13:49 How to know when you need to make a shift in your brand
• 17:21 Hiring a Brand director & delegating the things your not genius in
• 21:11 How John found the perfect hire
• 23:57 Building a TikTok marketing strategy
• 30:07 The stages of growth an owner has to do as the business grows from 6 to 7 figures
• 36:27 AI software to show outfits on models without a photoshoot

Resources:

• Posh Shoppe
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: how to use subscriptions to raise the floor and increase LTV and improve customer retention.

Key Takeaways:

• Subscriptions can help you get a better valuation when you sell
• Build a more stable business model that's not reliant on auction-based marketing platforms

Resources:

• Grab our Growth Pack for founders
• Brand Growth Membership (get help from Austin Brawner to grow your business to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

This episode is for people who want to go above and beyond for their customers.

Why? Because your customer won't remember that your site was easy to navigate. The things that make a brand stand out and memorable are the experiences - these are the things that people share with their friends & this is what keeps people coming back.

Episode Highlights:

• 5:11 Send surprise gifts in the mail to delight your customers
• 8:36 Give behind the scenes access to your product and brand
• 11:48 Have your customer team perform random acts of kindness
• 13:38 Record personalized videos to thank customers
• 15:46 Reward your customers "in the wild"
• 18:18 Have all your employees spend a day as a customer support rep
• 19:00 Founders replying to emails or answering the phone
• 22:52 Add small gifts to your packages

Resources:

• SocialBlade - tool to find more information about social accounts
• The Brand Growth Membership (Get Austin Brawner's help to scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: building a crystal clear vision to be the single guiding light to drive growth in your business.

Key Takeaways:

• What the true cause of slow growth in a business often is
• How to use visualization: lessons from pro athletes

Resources:

• Grab our Growth Pack for founders
• Brand Growth Membership (work with Austin Brawner)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Stop only sending discount emails! Implement these 3 email campaign ideas to drive full-price sales in your business.

Austin and Lily share some email designs they're digging right now to serve as creative inspiration for you.

Episode Highlights:

• 5:03 Email example #1: Using aspirational imagery and problem/ solution storytelling
• 9:49 Email example #2: Clever copywriting to encourage a sale in abandoned cart (and not discounting)
• 13:25 Email example #3: Using a waitlist to drive urgency, excitement and collect customer data

Resources:

• Visual: Email Example #1 (Bose)
• Visual: Email Example #2 (Dote)
• Visual: Email Example #3 (Everlane)
• The Brand Growth Membership
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: Tried and tested email flows to drive more revenue without reinventing the wheel.

Grab our Email Map to start driving more revenue with email today

Key Takeaways:

• Where to start & how to be profitable with smart email flows are
• Applying email wins to SMS

Resources:

• Grab our Email Map to start driving more revenue with email today
• Brand Growth Membership (Join today for $1 for 7-days)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

This is a packed episode with tons of tactical ideas to grow your business using a 60-day challenge model.

Alicia Reynoso grew her business to 8-figures before selling using this strategy and she's sharing everything…

• How to quickly scale audience growth & business revenue
• Challenges & how they work in eComm
• Facebook groups & their value in audience building
• UGC & how to repurpose content

If you want to go deeper and get Alicia's help building a challenge in your own business check out her training in the members.

(Not a member? Join here)

Episode Highlights:

• 7:03 How to set goals with the intention of selling
• 10:05 Using challenges to increase LTV by 45%
• 13:09 Challenges for retention marketing
• 14:04 Doubling ROAS when using challenges for acquisition
• 15:53 iOS and Facebook changes: how challenges work to lower ad cost
• 17:53 How often to run challenges
• 21:18 Structuring an offer for your challenge
• 27:39 Getting to know your customer better
• 29:44 Facebook groups to have conversations with customers
• 35:01 Tips for going live on Facebook
• 39:56 Getting UGC from your Facebook group
• 42:47 Content strategy for cold & warm traffic: how they different

Resources:

• Alicia's Training: How to Build a Hyper-Engaged Community for your Ecommerce Brand with Challenges
• ChallengeMakers.com
• The Brand Growth Membership (Join today to get 7-days for $1)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: How to use VA's to fuel the growth of your business & get more time back by having someone to delegate to.

Key Takeaways:

• How to build a good role for a VA
• How to hire a VA and what you should be delegating

Resources:

• Grab our FREE Founders Growth Pack
• Brand Growth Membership (Join today for $1 for 7-days)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

How to get from here to there. Setting goals and systems to scale a profitable business. A re-cap of our Profit Summit event.

We wanted to record an episode coming out of the Profit Summit because there were some big themes that came up.

Each attendee was very different in terms of product, team structure and revenue but they all showed up with pretty much the same question - "how do I get from here to there" everyone had a future goal without a clear path on how to get there.

Episode Highlights:

• 5:33 Hiring: a framework
• 9:38 Systems: what you need to scale
• 17:53 Channels: why you should stop trying to "replace" Facebook
• 23:39 Simplicity: do one thing really well

Resources:

• Book: A World Without Email by Cal Newport
• The Brand Growth Membership (Join today to get 7-days for $1)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes