The Ecommerce Influence Podcast

Quick win: Austin shares the pros and cons of the EOS method outlined in the book Traction and his tips on how to apply this business process to your eCommerce company.

Key Takeaways:

• How to focus on the things that move the needle
• How to be strategic in your planning, without getting overwhelmed

Resources:

• Grab our Growth Pack for founders
• 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

An active media buyer shares the nuances of the "new" Facebook platform and some paid social wins right now.

If you are struggling with your ad performance right now or if you're trying to learn more about Facebook advertising and how the platform works you will learn a lot here.

We all know what a nightmare ad performance has been in the last 12 months so this episode is to give insight into how some eComm brands are managing their ads accounts right now and give you some tips and ideas to improve your own performance.

What You'll Learn From This Episode:

• Big ideas for acquisition and retention marketing right now
• If Facebook is still a viable growth channel for brands with smaller marketing budgets
• What a successful marketing mix might look like for early-stage 6-figure eComm brands
• Analytics and how to track your KPIs when data is skewed
• Sustainability and the future of ethical eCommerce

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: customer satisfaction can be a gold mine for marketing. You can build brand virality through word of mouth.

Key Takeaways:

• How to build and use net promoter score
• Using customer feedback to build the product they want

Resources:

• Grab our Growth Pack for founders
• 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

It's time to reflect and refocus. Our tips to make sure you're on track to have a winning Q3 and Q4 this year.

The first half of this episode focuses on how to get organized and reflect on the first half of the year.

The second half of this episode will give you some high level areas to focus on in Q3 and what to look ahead to for Q4.

You'll leave with a checklist that you can run through in your own business to ensure you're focused on the things that will scale your business and keep you on track to hit your revenue goals.

What You'll Learn From This Episode:

• How to conduct a teamwide 90-day review
• How to do a quarterly/ half year personal reflection
• Prep checklist for holiday campaigns
• Campaign ideas for right now

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: how to prioritize email flows that drive the most revenue, and not waste time on one's that won't.

Key Takeaways:

• How to prioritize your time when working on email marketing
• The email flows to consider starting with based on the type of business you have
• How you can increase & improve your flows as your business grows

Resources:

• Grab our Growth Pack for founders
• 7 Figure Founder (get help from Austin Brawner to grow your business to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Understanding human behavior will bring you more customers and increase your conversion rate. It's the psychology of UX design for eCommerce.

Psychologist and expert UX designer Alina Prelicz-Zawadzka gives an insider view into why we do what we do, and how you can use that to improve your website.

What You'll Learn From This Episode:

• How humans think and how your site should be designed to support that
• The best practices for UX design right now
• Simple things to help you increase your conversion rate
• Why data is so important to design, and what you can do to not get overwhelmed by it
• Mobile and video best practices and opportunities
• Survey questions that get answers

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: Austin Brawner's #1 piece of advice for eComm owners actively trying to scale their business up to 7 figures: get perspective

Key Takeaways:

• Why a business without process will break when it grows
• How to set yourself up with a successful and scalable business

Resources:

• Grab our Growth Pack for founders
• 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Answers to the question every eComm owner asks themselves at some point - should we hire an internal team or hire an agency to do that?

This is a question we see over and over from clients and one Austin and Lily have both dealt with personally before too. If you're trying to figure out what to do - here are some answers

What You'll Learn From This Episode:

• How to think about when to hire an agency so that you can make the best decision for your business based on where you're at right now.
• How to evaluate your goals to see if an agency would be a good fit
• Red flags to look out for when working with an agency
• Tips on how to manage an agency and develop a successful partnership

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: an accountability chart makes it easier to identify the role you need to hire for BEFORE you overwork your team or yourself.

Key Takeaways:

• How an accountability chart is different from an organization chart
• Getting a clear picture of the responsibilities of your team
• Figure out what type of skills you need to hire for (instead of what "position" you need to hire for)

Resources:

• Grab our Growth Pack for founders
• 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Tips on how to grow and market your eCommerce brand and hit that 7-figure goal both from a creative and operational direction.

Srdjan (Serge) Popovic is the CMO of Crossrope, a fitness jump rope company. He met the CEO and partnered with Crossrope as an early influencer in the fitness jump rope space. He then left his career in mechanical engineering in 2015 to join the team as employee #3.

If you're interested in content creation and UGC to grow your business, you will get a lot out of this episode. Also, Serge has an awesome hiring theory he shares and he talks explicitly about hiring for marketing roles.

What You'll Learn From This Episode:

• How to think about the layers of gathering UGC content and where to start looking for content creators
• Some tips on TikTok and what's working
• How to hire for your stage of business
• What the role & growth trajectory of an early marketing hire could look like in your business

Resources:

• Crossrope
• Srdjan Popovic on LinkedIn
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes