The Ecommerce Influence Podcast

Our guest, Nate Lipton of GrowersHouse, shows us how it can be done. And, in addition to not using paid ads, he's been able to get his customer acquisition costs to zero.

Nate shares the different approach to marketing that has helped him build several incredibly successful companies in the cannabis and hemp industries. He talks about exactly how you can use YouTube to establish yourself as a trusted brand and drive ad-free sales.

If you're looking for some refreshing ideas for how you can drive more revenue, this is a great episode to jog your imagination about what's possible.

• 5:54 Nate's involvement in the cannabis and hemp industries via multiple different businesses
• 9:44 Fixing a gap in the cannabis industry: the creation of the Growers Network
• 12:18 The YouTube channel that lifted the veil on growing operations
• 16:37 How Nate got started in ecommerce and his number one piece of advice for beginners
• 20:28 What Nate would do differently if he were building his website today
• 22:31 The future role of video in ecommerce and common YouTube misconceptions
• 24:58 Using video to provide clarity around what a product actually does
• 30:42 One factor that will help you win more customers in the long term
• 32:37 How connecting with your competitors and being radically transparent can benefit your business in a major way
• 35:40 Other non-traditional advertising channels that Nate's using that have resulted in zero customer acquisition costs
• 41:05 The questions you need to ask yourself to reframe your approach to acquiring customers
• 45:37 What you can do right now to increase your revenue

• GrowersHouse
• Growers Network
• Canna Cribs
• TruPotency.com
• [email protected]
• Instagram: @nate.j.lipton
• James Schramko
• Episode 191: How an Artist and Engineer Turned Business Owners Built a "Cult"
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Jesse Semchuck joins us to share how a holistic growth strategy has contributed to Traeger's success. He outlines the makeup of his marketing team, how internal teams and third-party agencies interact, and how a holistic growth approach can create more synergy across all marketing initiatives and the organization.

Tune in and find out if holistic marketing is something you should use in your business.

Enjoy!

• 5:59 Jesse Semchuck's role at Traeger Grills and what he's been excited to build over the last year
• 7:55 The difference between selling mattresses and selling smoker grills
• 9:18 What's working well for Traeger Grills right now
• 11:14 The makeup of Jesse's marketing team
• 12:37 Questions Jesse asks when thinking about strategic scaling and how he decides which marketing channels to focus on
• 17:06 Why low ROAS isn't always a bad thing and the importance of understanding how different channels impact one another
• 20:13 When is the right time to invest in a full funnel holistic approach to your marketing
• 22:42 What most people do wrong when hiring an agency, and a better way to approach it
• 26:58 How internal team interaction with agencies is structured at Traeger Grills
• 29:00 Questions to ask a potential agency partner
• 30:57 When to outsource to an agency versus keeping things in house
• 32:31 Agency red flags to watch out for

• Subscribe to the Brand Growth Experts Newsletter
• Jesse Semchuck
• Traeger Grills
• Purple Mattress
• @jessesem on Twitter
• @a_brawn on Twitter
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

John Warrillow is the founder of The Value Builder System, a Top 10 Forbes Ranked Podcast host, and author of Built to Sell, a best-selling book that's helped over 50,000 businesses build more valuable companies. Throughout his career, he's founded and exited four companies and now dedicates his time to helping entrepreneurs sell their own for higher multiples.

Listen now for John's most valuable advice on the secret to a successful exit, key pillars for being built to sell, how to create more value in your business, and the biggest mistakes he sees entrepreneurs make when trying to do this on their own.

• 6:49 The secret to having a successful exit
• 12:04 How much you should get for your business
• 19:26 The number one job you have as a business owner
• 23:58 Why so few entrepreneurs turn pro
• 28:49 Tactical ways you can increase the long term value of your business
• 36:20 The power of taking a pause in entrepreneurship
• 43:54 The biggest mistakes entrepreneurs make when selling their business
• 49:49 What to do if you are forced to take an earnout

• John Warrilow's Website (Click "Free Gifts" for bonuses from John)
• Built to Sell Radio
• Built to Sell
• The Automatic Customer
• The Art of Selling Your Business
• The Membership Economy
• Podcast 235: A Behind The Scenes Look At Pura Vida's Multi-Million Dollar Exit
• Podcast 296: The Keys To A 9-Figure Exit: How Moiz Ali Sold Native For $100MM
• @a_brawn on Twitter
• Review or subscribe on iTunes

If you've googled "better conversion copy" or "how to find my niche" recently this episode is for you.

• How to collect killer video testimonials
• Setting up post-purchase surveys and capturing Net Promoter Score
• Getting product-specific feedback with focus groups
• Using customer feedback to write copy that converts + where else to share

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: How to align life and work with the path that you want to be on through regular check-ins and personal reflection.

A family butchery started in 1920's LA became a beef jerky dynasty when they started selling online. Here's the story of their journey from brick and mortar to eComm.

Brian Bianchetti's founder story is unique. He started working with us to help transition his 4th generation family brand to an online DTC store. This is his story of how they found success and grew to hit 7 figures.

What You'll Learn From This Episode:

• How to build a brand online
• Making your first marketing hires and building a team that you can delegate to
• When to use an agency and when to go in house
• How to work with your family without going crazy
• The journey to scale an eComm store from 6 to 7 figures

Resources:

• peopleschoicebeefjerky.com
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Austin and Lily revisit their 2022 eComm wins and learnings and opportunities and share what should remain in focus and what should be top of mind for the second half of the year.

2022 has been been a wild ride thus far for everyone, and BGE is no exception. Austin welcomed his first child, BGE has restructured and added a new program, and there are a ton of moving parts in DTC, the economy, and the world already this year. Austin & Lily revisit their February predictions and share their updated opportunities & challenges for the remainder of 2022.

What You'll Learn From This Episode:

• The 100 x 30 challenge
• The current Ecomm environment - Austin's take
• TikTok and leveraging influencer audiences
• The current economy and risk of recession
• SMS is still a big opportunity
• What is the 7-Figure Founder program?
• Crypto and the loss of wealth so far in 2022
• Preparing for lead times
• Has DTC failed overall?
• BGE Intensive coming up in Q4
• Books Austin has enjoyed recently
• Lily's summer reads

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Quick win: A lesson from the big brands - you grow faster and smarter when you have focused simplicity.

Key Takeaways:

• How to address the needs of the consumer - with focus
• Simplicity as a growth strategy

Resources:

• Grab our Growth Pack for founders
• 7-Figure Founders Program (get help from Austin Brawner to grow your business to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

What really is the relationship between site speed and conversion rate? How important is UX when it comes to running a fast eComm site?

Learn how to run a fast site and where to focus on optimizing your user experience from a UX expert.

What You'll Learn From This Episode:

• How running a fast eComm site can be challenging (and what to do about it)
• How your focus on optimization and site speed will evolve as your business grows
• How to prioritize design vs function
• What headless eCommerce is and why you should care

Resources:

• SpeedSense
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

The best practices for email to help you prep your email list and collect customer info to drive more sales and make your holiday campaigns easier.

Whether you plan to run holiday campaigns or not this year this episode will help you improve your email marketing with some quick tips and long-term strategies you can start using today.

What You'll Learn From This Episode:

• How to make your email list work harder for you (drive more sales)
• Best strategies for re-engaging with a cold email list
• How to routinely clean your email list
• Winning with post-purchase surveys
• Using flows and when to A/B test
• How to increase your email capture performance

Resources:

• Download our Email Map
• Validate your email list: Zero Bounce
• How to remove false opens from your list (Klaviyo)
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes