The Ecommerce Influence Podcast

This is a brand that didn't start with the expectation of selling online. McCullough has a human-first perspective and there's a lot to learn from him on customer experience and leadership.

A conversation about connection and the human experience, two things that are just as important (if not more important) to building and growing your brand as your marketing strategy.

What You'll Learn From This Episode:

• Wins and learnings from manufacturing an innovative product that no one wants to work on
• What valuing relationships across all areas of your business could do for your success
• How focus groups could improve your product offering
• Birth of a product - getting an idea and figuring out if it's a good one

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

One of the biggest challenges eCommerce businesses face is low profit to turn this around you need to turn one purchase into two (into three and so forth!)

Today we're going to talk about how to drive repeat customers so that you can be more profitable and have more cash to fuel back into your business.

What You'll Learn From This Episode:

• Why repeat sales so important - and should be top of mind from day 1
• How to improve your product by offering more value & keep customers coming back
• Strategies to automate sales and easily turn one purchase into two
• The system to roll out new products consistently so that your loyal customers always have something exciting to come back and purchase

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

Build a better brand by staying focused and paying attention to the opportunities, and eliminate shiny object syndrome. The truth is more does not equal better.

Max Rast is the founder of Klar, a data tracking and reporting software. Max built this software after his experience as a CMO at a fast-growing food and beverage DTC.

He was obsessed with spreadsheets and trying to build a clear picture, without getting bogged down in all the tiny details of attribution and the millions of data points available to eComm marketers.

What You'll Learn From This Episode:

• When international expansion is a good idea for scale
• How to think about influencers and track the revenue they bring in
• How to simplify your KPI sheet and metric tracking to build a better brand

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

A framework to get clear on your acquisition strategy and drive predictable revenue so you can grow your business.

Predictable revenue is one of the pillars of the 7 Figure Founder program with Austin. A lot of early-stage eComm owners look to what they see other brands do but the truth is if you double down on just one channel you'll be able to stabilize your business and hit 7 figures.

This is how we think about this "one channel" strategy and some of the ways we help clients implement this.

What You'll Learn From This Episode:

• How to determine the best channel for your business
• Understand the type of product you're selling and how potential customers will find it
• The 4 key phases of scale

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

How eCommerce brands can provide a customer experience that mimics the best parts of in-store shopping to bridge the gap between retail and DTC.

Building relationships is easier in person, but it doesn't mean that you can't delight customers with a personalized shopping experience in your online store.

What You'll Learn From This Episode:

• The power of live product demos & live shopping
• How to build an ambassador program that delights participants and makes fans for life
• What supporting customers post-purchase should look like
• How to use exclusive retail partnerships to increase brand awareness and ultimately convert people online

Resources:

• Live Shopping Tool
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

How to build a brand-focused website that will increase conversion with brand first CRO.

Brand building and storytelling are hot topics in eComm right now. Between the changes in privacy making it harder to scale by simply running well-targeted ads to consumers expecting more transparency - being able to relate to the people who land on your site is more important than ever.

What You'll Learn From This Episode:

• Why storytelling is a critical piece of building a brand
• What brand first CRO is & how to do it
• How smaller brands can prioritize content and what's most important to focus on
• What and where to optimize your site pages

Resources:

• @brandtify on Twitter
• Oddit
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

How do you manage and motivate a team? Today we're going to share strategies for small teams.

If you have a mix of in-house employees and a few contractors or if you're going to be making your first hires soon this episode will help you lay the foundation to have success as you grow your team.

If you've already built a team and you're looking for fresh ways to motivate and manage there's some insight for you here too.

What You'll Learn From This Episode:

• How to have meetings that are productive while also connecting with your team
• Performance reviews that actually set goals & give feedback
• What to do when someone isn't performing
• How to set up a training & onboarding process
• How to manage and motivate contract partners vs in-house employees

Resources:

• Podcast 359: HOW TO DECIDE IF IT'S TIME TO HIRE AN AGENCY
• Podcast 353: HELP! HIRING, SYSTEMS, AND ACQUISITION CHANNELS, OH MY! A RECAP OF OUR LIVE PROFIT SUMMIT
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

How do you grow a DTC brand in today's climate? Here are some of the customer acquisition strategies being used by a top brand growth manager right now.

Michael Grasewicz started at Taylor Stitch and has played an integral role in the fast growth stage of several DTC brands. This is what he's learned along the way.

What You'll Learn From This Episode:

• What to do with your ads in the current state of Facebook
• Fast Growth strategies for eCommerce and DTC brands
• Paid vs organic customer acquisition and the place for each

Resources:

• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

What started with an idea to heal her own health issues became a conversation with other women and turned into a big experiment that lead to a successful business.

This episode is about how Monica Grohne, the founder of Marea, went about scaling a DTC business.

What You'll Learn From This Episode:

• The journey from idea to start up to building a brand & scaling a DTC business
• Channels that are working and how to focus with a small team
• How to be bold in your marketing

Resources:

• Monica on Twitter: https://twitter.com/MonicaGrohne
• Monica on Instagram: https://www.instagram.com/monicagrohne/
• Marea on Instagram: https://www.instagram.com/mareawellness/
• Monica on YouTube: https://www.youtube.com/channel/UC1GaSFmR654_XwANV0mYSnw
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes

In this Greatest Hits episode, Perfect Keto's Co-Founder, Dr. Anthony Gustin, talks about how Perfect Keto started off as a side project and then experienced massive growth -- making $100MM in just 19 months.

Dr. Anthony Gustin cofounded Perfect Keto as a side project in November of 2016. He had one goal in mind: making keto easy. Within 4 hours of launching, the company made $20,000 and took off like a rocketship since. Little did he know, the creation of Perfect Keto was at the rise of one of the largest diet crazes of the past 50 years.

Anthony joins us to talk about Perfect Keto's growth, his business beliefs, and why he thinks going into retail is the last resort. We also discuss his experience of burnout and how entrepreneurs can best avoid it.

Enjoy!

Episode Highlights

• 4:58 The problem with copying someone else's formula for success
• 7:15 Starting a multimillion-dollar company by accident
• 12:52 What it's like riding the wave of one of the largest diet crazes
• 16:02 How to solve nearly all of the problems in your business
• 20:00 Perfect Keto's science experiment approach to business
• 22:03 Anthony's experience with burnout
• 28:31 What Anthony wishes he knew before launching Perfect Keto
• 32:00 Anthony's new approach to building teams and building a solid business foundation
• 34:02 The next health problem Anthony is looking to solve
• 36:42 What business owner's need to know about entering retail
• 39:25 Advice for entrepreneurs working long hours and going off the grid
• 44:41 A mindset shift for entrepreneurs to start enjoying the process
• 50:17 How you can connect with Anthony

Links and Resources:

• Anthony's Website
• Anthony's Newsletter
• Anthony on Twitter
• Perfect Keto
• Equip Foods
• Digital Minimalism by Cal Newport
• Indistractable by Nir Eyal
• 7-Figure Founder (Get Austin Brawner's help & scale to 7 figures)
• @BrandGrowthX on Twitter
• Review or subscribe on iTunes