The Ecommerce Toolbox: Expert Perspectives

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Susie Benson, Head of eCommerce EMEA at Fitbit, to discuss:

• Susie’s journey from banking to eCommerce
• How to approach data capture
• Balancing data capture with privacy legislation
• The importance of simplicity to eCommerce
  
  

Susie Benson is the driving force behind Fitbit’s eCommerce strategy across the EMEA region. As the Head of eCommerce EMEA at Fitbit, now part of Google, Susie is revolutionizing digital retail in the wellness and technology sector. Before joining Fitbit, Susie was the Digital Commerce Manager at Three Ireland, winning the Best Digital Campaign 2018 at Retail Excellence Ireland.

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The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by James Connell, Co-Founder and Chief Marketing Officer at Carbon Balance  & eCommerce Consultant to discuss:

• How the 2002 Olympics started the growth of Roots
• How being omnichannel has changed over the last two decades
• Balancing profitability with sustainability measures
• The ways integrating AI into eCommerce could benefit the environment
  
  

James Connell is a true visionary in the realm of digital commerce and customer experiences. With over two decades of strategic leadership, James has been at the forefront of omni-channel commerce, pioneering the growth of Roots, one of Canada’s most beloved lifestyle brands, from its nascent eCommerce stages to an impressive nine-figure revenue stream. Now, as the Co-Founder and Chief Marketing Officer at Carbon Balance, James is channelling his acumen into bridging the gap between business growth and sustainability, proving that environmental consciousness can go hand-in-hand with eCommerce profitability.

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To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ksenia Rodionova, Head of eCommerce at Yum! Brands, to discuss:

• Transitioning a business from offline to online
• Maintaining profitability when moving online
• What brands can gain from moving online

Ksenia Rodionova is the digital dynamo behind Yum! Brands' e-commerce success. As the Head of eCommerce, Ksenia is reshaping how we think about digital ordering in the Quick Service Restaurant industry, with her strategies leading to impressive growth and a digital-first approach. With a rich background across top-tier retail companies, she's a master of digital sales channels and customer engagement. 

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by P.J. Worsfold, Director of eCommerce and Marketing at JD Sports Canada, Livestock Canada, and size? Canada, to discuss:

• The shift in consumer attitudes towards buying online
• The different personalization measures eCommerce brands can take
• How AI will change search functions for the better
• The constant challenge of attribution
  
  

P.J. Worsfold is the driving force behind some of Canada’s most successful online shoe retailers, including JD Sports Canada, Livestock Canada, and size? Canada. He is an expert in combining technology with business strategy to drive sales, making an innovative approach to eCommerce. He also acts as an eCommerce Consultant to the fashion industry, seeing eCommerce as more than selling; it’s about giving access to a brand.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jim Parris, an eCommerce Architect.

Join them as they:

• Discuss how technology decisions influence customer interactions
• Explore how to approach bugs and instability
• Examine approaches to leverage data and analytics to evidence decisions
• Highlight Jim's approach to cross-functional collaboration
• Explain why eCommerce brands need to stop being overly competitive on pricing
  
  

Jim Parris is an enterprise IT and eCommerce Operations and Architecture professional with over fifteen years of experience. He currently serves as eCommerce Architect at an eCommerce platform dedicated to simplifying how customers shop for everything they need to make their businesses grow. Prior to this, he was a Technology Consultant for Ticketmaster Resale, creating a middle layer of support between customer service and developers.

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The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Jordan Baines, Vice President of eCommerce and Digital Marketing at Inkbox, to discuss the future of eCommerce. 

Join them as they:

• Discuss Incorporating AI for Enhanced Results
• Delve into Inventory Strategy for Profitability
• Examine In-House Development vs. Third-Party Vendors
• Shine a light on The Need for Sustainable Growth

Jordan Baines is a seasoned professional in the eCommerce and digital marketing space. At the helm of the team at Inkbox as their VP of eCommerce and Digital Marketing, Jordan is passionate about marrying data-driven insights with creative strategies. With a background that includes co-founding Digital Matter and working with a diverse set of clients, he brings a breadth of experience to the table. 

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Ben Standahl, Former Director of Engineering at Peloton Interactive, to discuss the brand’s approach to eCommerce.

Join them as they:

• Highlight the importance of a consistently well-functioning website for considered purchases
• Delve into the potential reasons for abandoned carts and user sessions
• Explore the challenges with utilizing AI and ML today
• Discuss the challenges facing the company and how they are looking to leverage new technology to solve them
  
  

As the Director of Engineering (Web Content and Web Platform) at Peloton Interactive, Ben oversaw all non-fitness web technology in support of the company’s director-to-consumer business, including eCommerce, web frameworks, shared resources, and the deployment principle. Prior to Peloton, Ben held positions as the Director of Digital Media Technologies at iHeartMedia; Product Technology Manager at Google; and Development Manager at Tonzof.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Kelli Reeves, Senior eCommerce Program Manager at Floor & Decor, to discuss the difference between B2B and B2C eCommerce.

Join them as they:

• Discuss the nuanced differences between B2B and B2C eCommerce
• Explore the future opportunities for B2B eCommerce
• Examine how Noibu helps Kelli’s team in serving both B2B and B2C customers
• Shine a light on why every team member’s job should be to create a frictionless customer experience
  
  

Kelli Reeves is an accomplished digital and eCommerce leader with over two decades of experience in the sector. She is currently the Senior eCommerce Program Manager at Floor & Decor, a Georgia-based flooring retailer. Before this, she was the Senior Manager of eCommerce Applications at SiteOne Landscape Supply, where she built the .com on-site team from the ground up. 

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.


To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Alizée Dard Belmont, Senior Manager of eCommerce and Innovation at Richemont, to discuss crafting seamless customer experiences at the global scale. 

Join them as they:

• Discuss how Alizée’s diverse background has influenced her approach to eCommerce
• Shine a light on transitioning from the brand level to the group level
• Delve into the value of data when operating at the group level
• Dip into how Richemont utilizes AI and automation to improve processes and customer experience
  
  

Alizée Dard Belmont is the Senior Manager of eCommerce and Innovation at Richemont, a leading luxury goods group. Prior to her current role, she held two other positions at Richemont: Performance Analyst of Digital, Data, and Omnichannel and Chief of Staff Assistant to the CDO. Previously, she has worked with Van Cleef & Arpels, Le Couvent Des Minimes, and MB&F, all of which have contributed to her expertise in the luxury goods industry.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Lisa Camm, Head of Digital Transformation at Fortnum & Mason, to discuss the challenges in digital transformation and the importance of addressing production-level bugs. Discover how Fortnum and Mason is leveraging AI while maintaining a personal touch, and the processes and challenges of migration and modernization of the tech stack at legacy companies.

Join them as they cover the following touchpoints:

• The critical role of technology in operations and strategic thinking at organizations
• Challenges of migration and modernization of the tech stack at legacy companies
• The role of AI in enhancing the customer journey
• Strategies for dealing with production level bugs
• How Fortnum and Mason is preparing for the peak trading season

Lisa is a highly strategic Project Manager, committed to helping IT departments maximize their contribution to the business's success. She is passionate about business and technology integration, customer engagement, retail technology, and innovation. Lisa previously had a five year stint at Burberry and Harvey Nichols, where she led Harvey Nichols’ digital roadmap for Retail and Hospitality and other strategic projects. 
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so