In this episode, Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell, to discuss:
- Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team
- How generative AI is taking e-commerce into a new paradigm
- The ways generative AI can be utilized to connect the front and back end of Dell’s operations
- Balancing the line between personalization and building brand identity
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