In this episode, Kailin Noivo sits down with Jesse Hanse, the Head of E-commerce at Paula's Choice to discuss:

• Insights on adopting a composability strategy
• Why Paula’s Choice values content and education as a core part of its brand identity
• Why they are re-architecting the website and the thought process behind it
• The importance of starting where it hurts and solving the issues that are truly impacting the business.

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The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode, Kailin Noivo is joined by E-commerce Consultant Tyler Sperry to explore:

• The key to site merchandising
  
  
• How to blend in-store and online data to create a seamless omnichannel retail experience
  
  
• Collecting data and utilizing AI to uplevel personalization
  
  
• The importance of customer feedback
  
  

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The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to explore

• How to monitor conversion across multiple brand and geographic channels
  
  
• Whether you should have a centralized database for multiple brands
  
  
• How to avoid going too far with personalization
  
  
• Whether loyalty programs are a worthy investment
  
  

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The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode, Kailin Noivo is joined by Ash Pallett, Senior Digital and E-commerce Manager at Sarah Raven, to explore:

• Four key stages in the brand’s replatforming process
  
  
• How to remain stabilized during a replatforming
  
  
• How personalization drives conversion
  
  
• AI’s impact on personalization efforts
  
  

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode, Kailin Noivo is joined by Jonathan Cleaver, Chief Technology Officer at SportsShoes.com, to explore

• Ensuring data reliability before making data-driven decisions
  
  
• Why you shouldn’t use technology for technology’s sake
  
  
• How to balance innovation and durability
  
  
• Why CTOs should be concerned with general trading KPIs
  
  

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The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode, Kailin Noivo is joined by Tony Trew, Vice President of Marketing and E-commerce at Bouclair, to explore

• COVID-19’s effect on the home decor industry
  
  
• How COVID impacted KPIs for e-commerce professionals
  
  
• What metrics Bouclair tracks to ensure they are giving customers the best omnichannel experience
  
  

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode, Kailin Noivo is joined by Alessandro Canessa, Head of Developer Relations at Commerce Layer, to explore

• The ins and outs of micro frontends 
  
  
• The business impact of adopting micro frontends
  
  
• The future of developer relations

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode, Kailin Noivo is joined by Michael Affronti, SVP and General Manager of Commerce Cloud at Salesforce, to explore

• How the strategic vision for Salesforce Commerce Cloud (SFCC) was shaped by the pandemic
  
  
• The expansion of SFCC’s target into the mid-market
  
  
• How SFCC fits into the headless versus composable conversation
  
  
• How AI is intersecting with retail
  
  

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode, Kailin Noivo is joined by Anton Grebener, Head of Revenue at Astound Digital, and Stanislav Publika, Senior Technical Director of Composable Commerce at Astound Digital, to explore

• The difference between headless and composable commerce
  
  
• Why a business might consider moving toward a composable system
  
  
• The real-life business impacts of a composable system
  
  
• How to mitigate the risks that come with moving toward composability
  
  

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so

In this episode, Kailin Noivo is joined by Ghiwa Salhani, E-commerce Supervisor at Fendi, to explore

• Marketing luxury brands to Gen Z
  
  
• How to personalize experiences for Gen Z customers 
  
  
• Driving conversions and merchandising with AI
  
  
• The state of e-commerce in the Middle East
  
  

To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monitoring platform

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so