August 23, 2018 - Communications Director of the Korea Economic Institute of America in Washington DC, Jenna Gibson, presents on the commodification of K-culture on a global scale. Ms. Gibson reflects on regional marketing strategies and the economic impact of Korea’s exportation of Kpop.

For more information, please visit the link below:
https://www.koreasociety.org/arts-culture/item/1192-kpop-101-series-the-economy-of-kpop