The ECRM Podcast

By Joseph Tarnowski

The ECRM Podcast provides industry insights for buyers and sellers of consumer packaged goods, foodservice, pharmacy and contract manufacturing services.... more

· Business

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FAQs about The ECRM Podcast:

How many episodes does The ECRM Podcast have?

The podcast currently has 131 episodes available.

The ECRM Podcast episodes:

May 06, 2020 68. ECRM Euro Virtual Solutions: A Seller's Experience (Merzdorf Fine Food)
In this podcast episode, I speak wth Andrzej Grudniok of Merzdorf Fine Food, which makes high-protein healthy snacks made from chicken breast fillets. The company won a buyers choice award at last year's ECRM Euro Food session, and I was supposed to meet him again this past March in Rome, but unfortunately the coronavirus pandemic prevented that from happening. Instead, we held launched our European Efficient Supplier Introductions last week, and he was able to present his products to buyers virtually.
Durig our discussion Andrzej goes over his very interesting origin story with details on how the company and its product evolved to where they are now. He talks about the challenges caused by the pandemic, and how he's embracing virtual solutions like our ESIs and virtual sessions to get in front of buyers during this time of travel restrictions. He also provides some interesting insights into delivering a powerful virtual presentation, and having seen his actual ESI presentation, I can tell you firsthand that you'll get a lot of great tips from him. If you can, watch the video and you'll see what I mean -- the link to it is below in the podcast notes. Enjoy!
YouTube Video: https://www.youtube.com/watch?v=G4bZPDFj8XQ
Company website: http://merzdorf.pl/en/
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26min
May 04, 2020 67. Irish Distributor Taps ECRM for Virtual Product Discovery (David Morrin, Wholefoods Wholesale)
Last week ECRM launched its Efficient Supplier Introductions in Europe, giving retailers, wholesalers and foodservice operators the ability to meet with suppliers at scale in a virtual format so that they can continue their product discvery efforts even though they can't travel.
In this interview, I speak with David Morrin of Wholefoods Wholesale, Ireland's largest distributor of natural foods and healthcare products. He participated as a buyer on our Euro Beauty Efficient Supplier Introduction, where he saw presentations from more than 10 suppliers in the category. He talks about his experience on the ESI, and how the ECRM team helped him to prepare for his meetings as well as how they managed the meetings to ensure a successful experience for all those involved.
David also discusses how the coronavirus has driven the industry to virtual solutions, and how they will become more prevalent even after the pandemic passes.
https://www.wholefoods.ie/
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20min
May 01, 2020 66. The Art of Differentiation in the Face of Adversity: Branding Expert & Author David Brier
In these challenging times, there are two options. You can freeze in fear, and do nothing, or you can take action. David Brier is all about taking action. He’s a branding expert and Creative Director of DBD International, as well as the author of Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need, a book that was lauded by the likes of Daymond John and Grant Cardone. He also has a huge social media presence, and is well known for his One-Minute Wednesday videos which range from inspirational to hard-hitting, and even downright hilarious – look up his Valentine’s Day Slow Jam video to see what I mean.
In this interview interview, ECRM's Joseph Tarnowski and Dave discuss how brands can take action and differentiate themselves in this tough environment, so that they set themselves up for success in the new normal that we will all be a part of once the pandemic passes. He drops a lot of great nuggets in this one, and I’m sure you’re going to get a ton out of it.
https://www.risingabovethenoise.com/
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44min
April 27, 2020 65. Ecommerce Auto-Replenishment in a Post Covid-19 World (Tom Furphy, Consumer Equity Partners)
In this episode, Wayne Bennett, SVP, Retail for ECRM and Tom Furphy, CEO of Consumer Equity Partners, discuss the growing importance and growth of e-commerce in today’s retail environment, and how auto-replenishment capabilities can help grow basket size, create supply chain efficiencies and drive shopper loyalty. Tom also provides some insights into technology's role in retail's future, and what strategic areas retailers and suppliers should be exploring for the post Covid-19 world.
Tom Furphy is CEO of Consumer Equity Partners, a Seattle-based venture capital and venture development firm that focuses on retail and related commerce technologies. Within the portfolio, he is Chairman of Ideoclick, an Amazon agency, and Replenium, an Auto-Replenishment technology platform. Earlier in his career Tom was at Wegmans, built a startup in Silicon Valley that sold to Oracle and then went to Amazon as VP, Consumables & AmazonFresh.
http://www.consumerequitypartners.com/
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35min
April 23, 2020 64. Covid-19 and the CBD Category: Challenges & Opportunities (Bethany Gomez, Brightfield Group)
The CBD industry was just starting to gain momentum in mass retail when the coronavirus hit the United States. The pandemic impacted CBD supply chains and posed a challenge to startup brands that depended heavily on outside investments. Yet at the same time, heavy CBD users stockpiled products in order to provide themselves with a means of self-care and to deal with the anxiety they knew would be coming with the quarantine.
In this episode, ECRM’s Joseph Tarnowski speaks with Bethany Gomez, Managing Director of Brightfield Group, which provides market intelligence and consumer insights for the CBD and cannabis industries. They discuss how the Covid-19 pandemic has impacted the category, as well as the way consumers are shopping it. She also provides recommendations for how CBD brands can best stay engaged with these consumers to stay top-of-mind with them once the pandemic is over.
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26min
April 19, 2020 63. Yesway's Derek Gaskins: Meeting the Covid-19 Crisis with Flexibility & Agility
Flexibility and agility are the key traits that Yesway’s Derek Gaskins attributes to the convenience store chain’s ability to adapt to the challenges posed by the Covid-19 pandemic. This flexibility and agility comes in numerous forms, including finding sources of products they never would have considered before, leveraging Fedex or UPS to distribute products to stores when necessary, and taking on furloughed QSR employees as temporary help. Indeed, the retailer has managed to achieve what’s seems almost impossible to do in today’s world -- staying one step ahead of the coronavirus.
In this Episode, ECRM SVP of Retail Wayne Bennet takes a deep dive with Yesway’s Chief Marketing & Merchandising Officer into some of the ways the pandemic has impacted the chain, what they’ve done to address these challenges, and what key learnings came from this they will apply to the business once the pandemic passes.
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27min
April 16, 2020 62. CBD Emporium's Andrew Young Turns to Virtual Platforms for Product Sourcing
Andrew Young is the Vice President of Product Management and Vendor Relations for CBD Emporium, a retailer with stores across Arizona that offers a full range of branded and store brand CBD products. Its associates provide a very consultative approach to customer interactions, making them the go-to spot for first timers as well as veteran CBD users. In this interview, ECRM's Joseph Tarnowski and Andrew discuss the retailer's approach to selling CBD products, as well as how he discovers, vets and partners with the vendor community.
And due to travel restrictions from the Covi-19 pandemic, he's increasingly turning to virtual meetings to accomplish this -- such as ECRM's recent CBD Beverage Efficient Supplier Introduction program. He relates his experience with the ESI, and even offers some tips to suppliers on how they can crush it in their virtual presentations.
https://cbdemporium.com/
Click here to view info and categories covered by ECRM Efficient Supplier Introductions: https://ecrm.marketgate.com/Blog/2020/03/ECRM-Virtual-Platform-to-Help-Buyers-Continue-Sourcing-Amid-Travel-Restrictions#utm_source=post&utm_medium=podcast&utm_campaign=AndrewYoungpodcast
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41min
April 15, 2020 61. Staying Engaged With Customers During COVID-19: Manna Kadar, Founder of Manna Kadar Beauty
In this episode, ECRM's Joseph Tarnowski spoke with Manna Kadar, Founder and CEO of Manna Kadar Beauty, about how she has adjusted to the challenges of the Coronavirus pandemic –– not just as a business owner, but also as a mom.
They discussed the various ways in which Kadar is staying engaged with buyers and consumers, and how she's leveraging content and social media to do this, sharing information not just about beauty, but about different ways in which her audience can cope with the isolation, such as cooking together with the family, sprucing up different areas of the home, and managing your personal and business finances (Manna's a former banker). In addition, they explore how this pandemic is actually helping to bring people closer together, even though it's being done virtually (and how comforting a simple phone call can be)
They wrap up with a discussion of how Manna is using this time to strategically plan out how she's going to pick up the ball and run with it once things get back to normal.
https://www.mannakadarcosmetics.com/
ECRM Health & Beauty Care Efficient Supplier Introductions: https://ecrm.marketgate.com/Sessions/ESI/HealthBeautyCare#utm_source=post&utm_medium=podcast&utm_campaign=MannaKandarPodcast
Watch on YouTube: https://www.youtube.com/watch?v=jTYDv7m0KOo
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43min
April 12, 2020 60. Getting Back to Business Post Covid-19: What Bars & Restaurants Need to Know
Once the coronavirus pandemic passes, we'll all be getting back to business -- but getting back to business for bars and restaurants may be particularly challenging with potental social distancing requirements and consumers who will remain cautious about being near others. In this epidsode, ECRM's Joseph Tarnowski speaks with Bar Business Magazine's Art Sutley and Ashley Bray about what a post Covid-19 world will look like for bars and restaurants, and how owners and operators of these establishments can best prepare for this new normal.
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43min
April 10, 2020 59. The Value of Virtual Buyer Meetings: Pamela Heyward, Founder of SOS Life Sciences
In this episode, I speak with Pamela Hayward, Founder of SOS Life Sciences, which makes solutions for people and pets living with diabetes. We discuss her recent successful participation in an ECRM Efficient Supplier Introduction, as well as the value of virtual buyer meetings.
For more information on ECRM Efficient Supplier Introductions, click here:
https://ecrm.marketgate.com/Blog/2020/03/ECRM-Virtual-Platform-to-Help-Buyers-Continue-Sourcing-Amid-Travel-Restrictions?utm_source=Post&utm_medium=Podcast&utm_campaign=SOSlifesciences
SOS Life Sciences Website: https://www.soslifesciences.com
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18min

FAQs about The ECRM Podcast:

How many episodes does The ECRM Podcast have?

The podcast currently has 131 episodes available.