Total Cluster Fudge makes several lines of baked goods ranging from the unapologetically indulgent to the healthy and nutritionally dense. Founder Alisa Shakespeare has seen a ton of success with ECRM's digital solutions. Her RangeMe Verified Premium profile received more than 1,000 views from buyers in just two weeks. Her Efficient Supplier Introduction presentation resulted in a pending retail deal that should be closed any day now. And on top of this, she had six buyers contact her immediately following her participation in ECRM's first virtual session. One buyer said that Alisa's virtual presentation was among the most memorable that she's ever seen. 

In this episode, ECRM's Joseph Tarnowski speaks with Alisa about her approach to leveraging these various digital platforms, and in particular about what makes for a successful virtual presentation. They talk about the meeting space setup, the presentation delivery, and the importance of passion and energy in driving engagement. There's a lot of great insights here for any supplier looking to participate in one of our virtual offerings!

Click here to read the blog post: https://ecrm.marketgate.com/Blog/2020/06/Delivering-Awesome-Virtual-Buyer-Presentations-How-Total-Cluster-Fudge-Does-It

Click here to see the video on YouTube: https://www.youtube.com/watch?v=r2-m82NbJhs

ECRM Blog: https://ecrm.marketgate.com/Blog

See the list of ECRM's category-specific virtual sessions: https://ecrm.marketgate.com/sessions

Overstock.com's Kate Soffe was among the more than 70 buyers who participated in ECRM's first virtual session ever: the Healthy Living, Vitamin & Nutrition session, which was held last week. During the span of four days, ECRM hosted more than 630 face-to-face meetings between buyers and sellers of vitamins, supplements and nurition products on the Connect platform. 

In this episode, Kate gives us an overview of her experience with the virtual session. She discusses how she worked with our client success team to prepare for using the platform and its tools. She then gives details on she used those tools during her appointments to take notes, rate the meetings and communicate followup timelines to suppliers. What's more, all of this information was accessible on the followup site, which she was able to review following her meetings. This enabled her to start her followups with suppliers as soon as the session ended. We wrap up with a look into the future, and the role virtual will continue to play as we get out of the pandemic.

Click here to read the Q&A with Kate Soffe on the ECRM Blog: https://ecrm.marketgate.com/Blog/2020/05/The-ECRM-Virtual-Session-Experience-A-Q-A-with-Overstocks-Kate-Soffe

Watch the Youtube video interview here: https://www.youtube.com/watch?v=U-3VgsGRK78

ECRM Blog: https://ecrm.marketgate.com/Blog

See the list of ECRM's category-specific virtual sessions: https://ecrm.marketgate.com/sessions

Clorox was one of the supplier participants of ECRM's very first virtual session, the Healthy Living, Vitamin & Nutrition Program, during which we hosted more than 630 meetings between buyers and sellers in the vitamin, minerals and supplements categories. It's line of Better Health brands includes Renew Life, a probiotic and cleanse brand; Rainbow Light, which specializes in premium multivitamins and prenatal supplements; Natural Vitality Calm, a magnesium brand; and NeoCell, a premier collagen brand. 

During this podcast, ECRM's Joseph Tarnowski speaks with Bob Richardson, Director of Customer & Industry Development and Alla Scharlinski, Clorox’s Customer Development Manager for National, Grocery and Club about their virtual session experience. Among the things we touch on are: how they worked with our Client Success team to get set up and prep for the meetings; their experience in using the platform itself; additional benefits that a virtual setting provides that you just can't do in-person; and how virtual platforms will change how buyers and sellers engage in the future. 

Any supplier who is considering participating in one of our sessions should definitely check this out!

Read a Q&A excerpt on ECRM's blog: https://ecrm.marketgate.com/Blog/2020/05/ECRM-s-Virtual-Session-a-Seamless-Experience-for-Clorox

View the video interview on YouTube: https://www.youtube.com/watch?v=EBqxP5HbMEQ

ECRM Blog: https://ecrm.marketgate.com/Blog

ECRM category-specific programs: https://ecrm.marketgate.com/sessions

In this interview, ECRM's Joseph Tarnowski speaks with Stephen Caldwell, Founder of Swiss Rosti, which makes "Crispy Potato-Filled Pockets of Deliciousness." And Joe can tell you first-hand that that is an accurate description of the products because he tried a bunch of samples last week! 

Steve discusses all of the things that went into his very successful Efficient Supplier Introduction Exprience, from his prep work with ECRM's Client Success Managers behind the scenes, to the detailed schedule and instructions they provided for his presentation, and even how he set up his meeting space so he can present to buyers across channels. He's been fielding sample requests and engaging the ESI buyer participants ever since!

But one additional aspect to his successful experience that will definitely come through in this interview -- is Steve's passion: for his product, for his company, and even for food in general, and it's the kind of passion that comes through clearly whether you are in-persn or on a computer screen. 

Click here to watch the interview on YouTube: https://www.youtube.com/watch?v=7IQ9rjd5B-Q 

Swiss Rosti website: https://swissrosti.com/ 

ECRM Program List: https://ecrm.marketgate.com/sessions#utm_source=post&utm_medium=podcast&utm_campaign=SwissRosti