The ECRM Podcast

By Joseph Tarnowski

The ECRM Podcast provides industry insights for buyers and sellers of consumer packaged goods, foodservice, pharmacy and contract manufacturing services.... more

· Business

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FAQs about The ECRM Podcast:

How many episodes does The ECRM Podcast have?

The podcast currently has 131 episodes available.

The ECRM Podcast episodes:

April 09, 2020 58. How Covid-19 is Impacting the School/Office Supplies Category: Leen Nsouli, NPD
Now that we've been under the stay-at-home order for a few weeks, consumers have been seeking out products that can help them and their families better cope with isolation, and many of these products are within the school and office supplies category. They include everything from arts and crafts-related materials, to organizational products for those now working or learning from home, to fun products like finger paints and slime.
In this podcast, ECRM's Joseph Tarnowski speaks with NPD's Leen Nsouli about how consumers are now shopping the school and office supplies category during the crisis, which segments of the category are seeing growth, and how retailers and brands can best engage people while they are locked away at home.
View on Youtube: https://youtu.be/JFZgvNz8rnw
NPD Website: https://www.npd.com/wps/portal/npd/us/home/
ECRM: https://ecrm.marketgate.com
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42min
April 09, 2020 57. Managing in the Age of COVID19: Perspectives from Leading CPG Sales & Marketing Consultants
ECRM's SVP of Retail Wayne Bennett speaks with Roger Gravitte, Chief Operating Officer of The Emerson Group, Jeff Mueller, Senior Director, Trade Marketing/Analytics & Insights of The Greenwood Group, and Kristine Urea, EVP of Market Performance Group, about how they're supporting their customers and working with retail partners during the coronavirus crisis.
They discuss the key priorities of retailers, and how this affects current supply chain needs, product supply and process, and wrap up with their predictions on how the industry will recalibrate once the pandemic passes.
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37min
April 07, 2020 56. Cul+ure Collective's Virtual Happy Hour & Cocktail Class: Innovation in a Time of Crisis
Cul+ture Collective's Virtual Happy Hour and Cocktail Class is a weekly live event that the restaurant and hospitality company started when restaurants were closed to dine-in customers due to coronavirus, and takes place every ‪Saturday at 5pm‬. It draws live crowds of more than 100 people to enjoy entertainment and cocktail education while chatting with each other on Zoom. What's more, all of the proceeds from this innovative event go to help the bar staff. In this interview,
ECRM's Joseph Tarnowski speaks with Assistant Director of Guest Experiences Carolyn Rhoades and Creative Partner Pat Pipi, who discuss everything a restaurant or bar operator needs to know about how to launch one of these programs for their own customers: How they promote it, shoot it, engege with the participants, and how it keeps evolving every time they do it.
Cul+ure Collective website: https://www.culturehg.com
Buyers and suppliers of adult beverages can connect virtually at ECRM's Efficient Supplier Introductions: https://ecrm.marketgate.com/Sessions/ESI/Grocery#utm_source=post&utm_medium=podcast&utm_campaign=virtualcocktail
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51min
April 07, 2020 55. Creating Contextual Content During the Coronavirus Pandemic (Mark Evans, The Sasha Group)
For brands, developing content that's contextual to the market is more important now than ever before. At a time where consumers are concerned with survival, finding peace of mind, and establishing somea sense of normalcy, a brand's content must be empathetic and definitely not come off as trying to sell something.
These are some of the areas I discuss with Mark Evans, Executive Director of The Sasha Group, which works with emerging brands on marketing and growth, including many brands that participate in ECRM programs. We also touch on how the new normal of digital engagement during this pandemic will change how we connect with each other once it's over.
Among the topics we discuss are:
- The importance of listening to your audience and focusing on them vs. your product
- Content that solves the problems of being stuck at home
- Community-building and engagement
- Involving your audience
Check out ECRM's recent podcast interview with Habib Salo of Young Nails, a client of The Sasha Group that is currently deploying many of these principles: https://anchor.fm/ecrmpodcast/episodes/51--Young-Nails-CEO-Habib-Salo-Delivering-Value-with-Beauty-Content-During-Covid-19-ecaf4e/a-a1rc0sn
The Sasha Group: https://thesashagroup.com/
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41min
April 06, 2020 54. Covid-19's Impact on Retail & CPG: Joan Driggs, VP of Content & Thought Leadership, IRI
In this episode, ECRM's Joseph Tarnowski speaks with Joan Driggs, VP of Content & Thought Leadership for IRI, which just hosted a webcast about how the coronavirus pandemic has impacted the retail and CPG industries. We discuss some of the key findings from the research, including the recession-like behaviors consumers are demonstrating, the shift to online or click and collect, and he willingness for consumers to try new products, which is creating opportunities for emerging brands to fill the gaps from out-of-stocks. We wrap up with a look at what the post coronavirus retail environment will look like.
Here's a link to the webinar: https://www.iriworldwide.com/en-US/Insights/Webinars/Consumers-Face-Reality-of-COVID-19
IRI Real-Time Covid-19 Insights Dashboard: https://www.iriworldwide.com/en-US/Insights/Publications/coronavirus-impact-to-CPG-and-retail#esig
ECRM Virtual Platform to Help Buyers Continue Sourcing Amid Travel Restrictions: https://ecrm.marketgate.com/Blog/2020/03/ECRM-Virtual-Platform-to-Help-Buyers-Continue-Sourcing-Amid-Travel-Restrictions
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42min
April 05, 2020 53. Social Responsibility & Covid-19: Mel Bandler, Fair Trade USA
Fair Trade USA seeks to build a model of responsible business, conscious consumerism, and shared value to eliminate poverty and enable sustainable development for farmers, workers, their families, and their communities around the world. It also helps provide producers with the tools they need for resiliency and help increase their access to sanitation, preventative resources, and healthcare services -- whch are becoming critically important during the coronavirus pandemic.
In the intervew, ECRM's Joseph Tarnowski speaks with Mel Bandler, Retail Relationship Manager, about how Fair Trade USA works with retailers and suppliers, and the challenges -- as well as opportunities -- they are facing during the pandemic.
Vist the Fair Trade USA Website: https://www.fairtradecertified.org/
ECRM Website: https://ecrm.marketgate.com/
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35min
April 03, 2020 52. ECRM Efficient Supplier Introductions: A Supplier's Experience (George Mandras, Flex Beauty Labs
If you are a supplier and thinking of participating in an ECRM Efficient Supplier Introduction program, then this podcast is for you. In this episode, ECRM's Joseph Tarnowski speaks with George Mandras, President of Flex Beauty Labs, who discusses his experience on our first ESI, which was for the hand sanitizers category. He takes you through everything from when he registered up to his presentation and follow up, as well as how our client success manager got him up to speed on using the digital platform.
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12min
April 03, 2020 51. Young Nails' CEO Habib Salo: Delivering Value with Beauty Content During Covid-19
Those beauty suppliers out there definitely want to check out this interview. In this interview, ECRM’s Joseph Tarnowski speaks with Habib Salo, CEO of Young Nails about how he leverages digital content and social media to stay engaged with his audience – something that’s especially critical for those of you in the category impacted by the coronavirus pandemic.
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And they get into the weeds in this one. Habib not only discusses his general philosophy around content marketing in general, but he provides details on the type of content he’s been putting out, how he approaches each social media platform, and the importance of community management.
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Many of these approaches he developed with Gary Vaynerchuk and The Sasha Group, which many of you may know from Mark Evans’ presentations on brand growth and marketing at ECRM programs. Habib wraps up with some recommendations for other suppliers facing the challenges of Covid-19.
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Check out Young Nails on Instagram: https://www.instagram.com/youngnailsinc/?hl=en
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51min
April 02, 2020 50. Albertsons Marketplace, Covid-19, and How Everything Changed in 3 Weeks
During this episode, ECRM's Joseph Tarnowski speakwith Jeff Bordes, the Business Development Manager for Albertsons Marketplace, about how much has changed since they last spoke on March 13. Consumers are now flooding the ecommerce site to pick up those food staples like beans and rice that they would have typically picked up in the stores pre-coronavirus.
Jeff also discusses how he is keeping up with this demand by finding and engaging with emerging brands that can ship directly to these shoppers, and how this may change the way people think of ecommerce once this all passes.
View on YouTube: https://youtu.be/2zEcE01DuNc
#ecrmrangeme #retail #ecommerce #brands #cpg #coronavirus
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42min
April 01, 2020 50. Fresh Thyme's Senior Category Mgr. Kenneth Hausmann on Adapting to Covid-19 Challenges
The coronavirus pandemic has had a huge impact on the operations of retailers across the country. Buyers and category managers are dealing with maxed out supply chains, a scarcity of products in essential categories, and limited options in sourcing new products. In this episode, I speak with Kenneth Hausmann, Senior Category Manager for Dairy, Frozen & Bulk Foods at Fresh Thyme Farmers Market about how he and Fresh Thyme have adapted to meet these challenges head-on. While his number one priority is servicing their consumers and making sure his supply chain is order, he realizes that the business still goes on , and he’s leveraging digital platforms to help replenish the existing supply of his products, as well as to seek out new sources of products to fill in any gaps. This includes both RangeMe – which the retailer used to gather submissions for dedicated product review days in late March, as well as ECRM’s upcoming Efficient Supplier Introductions taking place in April.
Fresh Thyme Farmers Market: https://www.freshthyme.com/
RangeMe: https://www.rangeme.com/
ECRM Efficient Supplier Introductions: https://ecrm.marketgate.com/Blog/2020/03/ECRM-Virtual-Platform-to-Help-Buyers-Continue-Sourcing-Amid-Travel-Restrictions
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29min

FAQs about The ECRM Podcast:

How many episodes does The ECRM Podcast have?

The podcast currently has 131 episodes available.