The ECRM Podcast

By Joseph Tarnowski

The ECRM Podcast provides industry insights for buyers and sellers of consumer packaged goods, foodservice, pharmacy and contract manufacturing services.... more

· Business

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FAQs about The ECRM Podcast:

How many episodes does The ECRM Podcast have?

The podcast currently has 131 episodes available.

The ECRM Podcast episodes:

March 18, 2020 40. Greystone Premium Organic Tea: Forging Ahead During the Covid-19 Pandemic
ECRM's Joseph Tarnowski speaks with Shiv Joshi, Managing Director of Greystone Premium Organic Tea about the steps he's taking to keep his business going during the lockdown we're all experiencing as a result of the coronavirus.
This includes leveraging digital opportunities, such as the buyer review days RangeMe has been hosting for several major retailers, and keeping engaged with the natural foods community on LinkedIn. Lots of useful info here for all suppliers!
#ecrmrangeme #brands #rangeme #coronavirus #covid19
...more
49min
March 17, 2020 39. How Foodservice Buyers are Adapting to the Covid-19 Pandemic: Keith Schalk, Gordon Food Service
In this episode, ECRM's Joseph Tarnowski and Stephanie Nicklos speak with Keith Schalk of Gordon Food Service about how Covid-19 has impacted the way the company and its customers are going about their business. Keith gives an overview of the 120-year-old company, the various services it offers to independent restaurants and other foodservice operations, and how they have adapted sourcing and product reviewing -- including "virtual cuttings" that span several locations.
Keith was one of the buyers planning to attend ECRM's Foodservice Programs in Vegas this week, which obviously had to be rescheduled due to travel restrictions. New dates will be announced soon, or you can email Stephanie for more info: [email protected]
#ecrmrangeme #foodservice #restaurants #bars #coronavirus #covid19
...more
42min
March 13, 2020 38. Albertsons Marketplace: The Impact of Coronavirus on Shopping, Sales & Product Discovery
In this episode, ECRM's Joseph Tarnowski speaks with Jeff Bordes of Albertsons Marketplace about how the Coronavirus has impacted the e-commerce business.
They discuss how shoppers' buying habits have changed as the virus has become more prevalent, challenges the marketplace vendors are facing in replenishing their supplies, and how his product discovery efforts have altered with fewer face-to-face options available -- including his leveraging of solutions from ECRM and RangeMe
#ecrmrangeme #brands #retail #business #coronavirus
...more
31min
March 09, 2020 37. NPD's Stephen Baker on Trends, Challenges & Opportunities in the Consumer Technology Segment
This episode is the audio from a presentation given by Stephen Baker of The NPD Group during ECRM's Innovative Technology Program in Chicago.
During the presentation, Stephen discussed trends in the Consumer Technology industry and the future outlook based on NPD data. He also examined the impact of e-commerce on consumer tach sales, as well as took a deep dive into specific consumer technology product categories to uncover the challenges and opportunities within each.
#consumertechnology #electronics #speakers #headphones #audio #gaming
...more
40min
March 05, 2020 36. How Brands Can Bootstrap Awesome Content Marketing (Mark Evans, The Sasha Group)
How emerging brands can bootstrap awesome content marketing: ECRM's Joseph Tarnowski and Mark Evans of The Sasha Group discuss how brands can develop and deploy effective content at scale with limited resources by leveraging man
y of the strategies and tactics Mark discussed in his presentation at our Innovative Tech Program in Chicago. Among these were:
* Developing "hero" content that can be repurposed across various platforms
* Effective storytelling
* Engagement and community-building
* The mobile phone as a powerful content-development tool
They also discussed the importance of viewing your content marketing as part of your business development efforts, and scheduling it regularly as such.
#ecrmrangeme #brands #retail #marketing #content #socialmedia #business
...more
15min
March 03, 2020 35. Marketing for 2020 & Beyond: Winning the Battle for Consumer Attention
This episode is the audio from a presentation by Mark Evans of The Sasha Group (a VaynerX Company) given at ECRM's Innovative Technology Program in Chicago.
His presentation focused on marketing for 2020 and beyond, and how to win the battle for consumer attention, which -- more often than not these days -- is on their mobile devices and those digital platforms on which they spend their time.
He offered tons of practical information on how to grab and hold these consumers attention via consistent, great content and engagement that's specific to each platform. For more information on The Sasha Group, visit http:/www.thesashagroup.com
...more
30min
February 27, 2020 34. Joe's Visit to the Planet 13 Dispensary, and What Mass Retailers Selling CBD Can Learn From It
In this podcast, ECRM's Joseph Tarnowski discusses his observations from a recent visit to the Planet 13 dispensary in Las Vegas, and what learnings mass retailers selling CBD products can learn from it.
There are two main takeaways from this:
1. Education is the key to success in the CBD game: both the education of those selling it, as well as THEIR ability to educate those looking to buy it.
2. Every retailer selling CBD should visit a dispensary, and see how they interact with customers. It's a lot different than helping shoppers decide which cereal or lipstick to buy!
Let us know your thoughts on this -- especially if you have toured a dispensary in the past!
...more
15min
February 25, 2020 33. The Impact of Veganism on the European Beauty Industry (Peter Mudahy, CEO of Pak Group)
ECRM 's Joseph Tarnowski and Pak Cosmetics CEO Peter Mudahy discuss the impact of veganism on the cosmetics industry during the ECRM Euro Beauty Program in Barcelona.
January has become known as Veganuary when a UK-based nonprofit group by that name was started to encourage consumers to embrace a plant-based lifestyle for the first month of the year.
Recently, the UK passed a law saying that organizations like restaurants and hotels must offer vegan options for consumers.
Joe and Peter discuss how this has impacted the way consumers shop his stores and website, as well as his assortments and product selections.
#ecrmrangeme #beauty #vegan #sustainability
Click here for more info on ECRM's Euro Beauty Programs:
https://ecrm.marketgate.com/Sessions/2021/01/EuropeanSkinPersonalHairSunCareEPPS?utm_source=Podcast&utm_medium=Post&utm_campaign=Pakgroup
...more
6min
February 24, 2020 32. Tops Markets' Dir. of Center Store/Grocery Michael Nugent on ECRM's Format, Process & Culture
Michael Nugent with Tops Markets is not just a 25-year veteran of the grocery industry, but is also an adjunct professor of organizational behavior and so in this interview with ECRM's Joseph Tarnowski he wears both hats to discuss how the ECRM format, process and especially its culture combine to deliver value for retailers like Tops.
Mike gives an overview of his company and its goals at the Snack, Center Store and Coffee, Tea & Cocoa Programs, as well as how he and his team work closely with the retail team (in his case, Wayne Bennett , Jessica Moore and Taylor Huston ) as well as the team members on-site to maximize his experience.
#ecrmrangeme #retail #brands #cpg #business
...more
11min
February 24, 2020 32. Tops Markets' Dir.. of Center Store/Grocery Michael Nugent on ECRM's Format, Process & Culture
Michael Nugent with Tops Markets is not just a 25-year veteran of the grocery industry, but is also an adjunct professor of organizational behavior and so in this interview with ECRM's Joseph Tarnowski he wears both hats to discuss how the ECRM format, process and especially its culture combine to deliver value for retailers like Tops.
Mike gives an overview of his company and its goals at the Snack, Center Store and Coffee, Tea & Cocoa Programs, as well as how he and his team work closely with the retail team (in his case, Wayne Bennett , Jessica Moore and Taylor Huston ) as well as the team members on-site to maximize his experience.
#ecrmrangeme #retail #brands #cpg #business
...more
10min

FAQs about The ECRM Podcast:

How many episodes does The ECRM Podcast have?

The podcast currently has 131 episodes available.