SpartanNash Candy Category Manager Barry Phillips accomplishes all of his Christmas candy category planning in less than a week at ECRM 's Candy Planning: Christmas & Halloween Program.

In this interview with ECRM's Joseph Tarnowski , Barry outlines how he works with Laura Dillie of our Retail Team prep for the program, the at the program itself he'll meet with participating suppliers -- as well as some suppliers who come in specifically to meet with him. Then he selects product samples to be sent to his planning room, where he works with his analysts to make his final decisions on which items they will carry.

This is a service our Retail Team offers to select retail partners and helps them accomplish in a few days what would normally take a few weeks or longer at the office.

#ecrmrangeme #retail #cpg #brands #categorymanagement

ECRM Client Success Managers help buyers and sellers prep for our programs to ensure they get the most out of their experience. This includes learning the needs and objectives of the buyers, and educating suppliers on how to use our tools, how to prepare for buyer appointments, and how to set up their meeting spaces.

This includes webcasts in which buyers and sellers with experience at our programs providing advice from their own experiences with us on how to take advantage of every opportunity offered at our programs, from the meetings to the networking functions as well as the educational sessions.

They also host how-to webcasts on using the ECRM Connect App at a session.

In this interview ECRM's Joseph Tarnowski and Client Success Manager Dylan Hall discuss all of these services, which are collectively referred to as ECRMADVANTAGE.

#ecrmrangeme #cpg #brands #retail

The moment a supplier registers for an ECRM program, our Client Success Managers begin promoting them to registered buyers in a process we call SupplierDEMAND.

We provide these buyers with all the relevant supplier information, including product information, supplier capabilities, relevant certifications, and any unique points of differentiation.

In this interview with Joseph Tarnowski , CSM Caroline Bernitt discusses how they execute these services and how they help set up suppliers for success!

#ecrmrangeme #cpg #brands #retail #business

This podcast was a presentation given by Razi Imam, Co-Founder and CEO of 113 Industries during ECRM's Snack and Coffee, Tea & Cocoa Programs in Las Vegas.

Razi took a deep dive into the changing behaviors of consumers in the categories of snacking and coffee/tea/cocoa, based on artificial intelligence tools the company has developed that analyze social media conversations to detect those compensating behaviors and unarticulated needs that when satisfied lead to immediate adoption of a product.

He shared actual case studies of products that have reached $100M in sales using 113's research methodology. He will also provide a how-to guide in using AI to predict trends and changing consumer behaviors to innovate the next $100M product and provide a predictive behavior analysis based on review of the snacking and coffee/tea/cocoa categories.

https://www.113industries.com

The Paleo Foundation has developed certifications for Paleo, Keto and Grain-Free/Gluten-Free foods, and is working with retailers and brands to help consumers navigate these categories as these diets become increasingly prevalent among them.

In this interview, Joseph Tarnowski of ECRM speaks with the Foundations VP of Advocacy Todd Jamalkowski about what these certifications mean, the process behind them, and their benefits for retailers, brands and consumers.

ECRM recently launched its Specialty Diets & Healthy Foods Programs to connect retailers and brands seeking these types of products -- click the link below for more info!

Specialty Diets & Healthy Foods: Center Store Program:

https://ecrm.marketgate.com/Sessions/2020/08/NaturalOrganicandSpecialtyFoodsCenterStoreEPPS?utm_source=Podcast&utm_medium=Post&utm_campaign=Paleofoundation

#ecrmrangeme #paleo #keto #wellness #food

Here's the audio from the presentation given by IRI's Larry Levin an trends and opportunities in the convenience channel at ECRM's Convenience Program in Las Vegas last month.

During the presentation, Larry discussed what's driving trip growth, and which categories present the most opportunity for growth in the coming years.

For information about ECRM's 2021 Convenience Program, click here:

https://ecrm.marketgate.com/Sessions/2021/01/Convenience?utm_source=Podcast&utm_medium=Post&utm_campaign=Iriconvfullaudio

IRI 's Larry Levin discusses the importance of sustainability for suppliers in the CPG retail industry in this interview with ECRM 's Joseph Tarnowski during the Convenience & Impulse Programs in Las Vegas last month.

IRI conducted research with NYU Stern School of Business in which they examined POS data for products that had sustainable attributes on the packaging such as Fair Trade, organic, Leaping bunny -- attributes that showed the products were good for people, good for the planet or good for the workers producing them -- accounted for more than half of all of the CPG growth during the period of data studied (2013 to 2018)

So if you're not in the sustainability game yet, now's the time to get in!

#ecrmrangeme #cpg #brands #retail #sustainability #organic #fairtrade

The Shark Group offers a ton of turnkey services to get brands ready for retail. While it's owned by Daymond John , it has nothing to do with the Shark Tank TV show -- indeed, some of its brands did not come from the show.

Among the services it provides are marketing, branding, social media engagement, EDI, and preparation and preparation for buyer meetings.

ECRM 's Joseph Tarnowski spoke with Head of Sales & Retail Morri Chowaiki about the group, what it does and who it works with during our Impulse Program in Las Vegas, where 10 of The Shark Group brands had the opportunity to meet with retail buyers, and everyone had the opportunity to see Daymond's fireside chat with ECRM's Wayne Bennett !

#ecrmrangeme #brands #retail #cpg #ecrmxdaymondjohn

To register for ECRM's 2020 Impulse, Front-End & Checklane Session, click here: https://ecrm.marketgate.com/Sessions/2021/02/ImpulseFrontEndChecklane?utm_source=Podcast&utm_medium=Post&utm_campaign=MorriSharkGroup

IRI 's Larry Levin discusses trends in the CBD category with Joseph Tarnowski of ECRM during our Convenience & Impulse Programs in Las Vegas.

During the interview, they touch on how the CBD segment is exploding in mass retail, and how keeping an eye on the dispensary channel will provide retailers and suppliers with insights into where it may head in food, drug and mass channels.

#ecrmrangeme #cbd #hemp #cannabis #retail #brands #cpg

Click here for info on ECRM's 2020 Convenience Program: https://ecrm.marketgate.com/Sessions/2021/01/Convenience?utm_source=Podcast&utm_medium=Post&utm_campaign=LarryLevinCBD

When a brand owner is an influencer with 683K followers on Instagram , it makes for a powerful combination. That's the case with Pacinos Signature Line CEO Erich Roa, who went from celebrity barber -- who has styled Puff Daddy and Jay-Z, to owner of a line of hair products available at retailers like Target .

In this interview with ECRM VP of Content Joseph Tarnowski , Erich takes us through his journey as he grew his social media presence as he grew his business, first on MySpace (remember that platform) as a barber, then Facebook, and finally to Instagram.

When he sold 1,000 store brand razors online in a couple of hours from one Instagram post, he knew he hit something, and launched his product line. Following his direct-to-consumer success, Target put his products on the shelves. Their success at that retailer led Erich to look for more opportunities at brick and mortar retail, and discovered ECRM through its content on social media, of course!

Throughout the interview he offers insights on how brands can become their own influencers and leverage the power of social media to succeed online and on the shelf!

#ecrmrangeme #brands #retail #socialmedia #influencermarketing #business