NAVIGATING THE CBD LEGAL/REGULATORY LANDSCAPE: Hoban Law Group's Bridget Hill-Zayat discussed the ever-changing legal and regulatory environment related to CBD during her keynote this morning at ECRM's Pet CBD and CBD Food & Beverage sessions.

In this interview with ECRM's Joseph Tarnowski, she provides some key takeaways from her presentation.

#ecrmrangeme #cbd #pet #food #beverage #legal

CBD BEVERAGE MARKET TRENDS: CBD beverages are already seeing 80 percent growth year-over-year in the dispensary channel, and mass retailers at ECRM's CBD Food & Beverage Program met with many of these suppliers to be ready once the FDA issues an opinion.

In this interview, ECRM's Joseph Tarnowski and BDS Analytics' Elisabeth Stahura discuss CBD beverage trends and opportunities for mass retailers.

Two key trends are the popularity of water-soluble powders -- for their discreetness and portability, as well as functional ingredients, which create a connection with ingredients consumers are already familiar with. Many brands are marketing the mood and effects around these beverages.

#ecrmrangeme #cbd #hemp #beverages #retail

NFL LEGEND AND CBD ENTREPRENEUR Terrell Davis discusses his journey into CBD and how it resulted in the founding of DEFY with ECRM's Joseph Tarnowski at ECRM's CBD Food & Beverage Program in Cape Coral, Fla. -- where the company also took the 1st Place Buyers Choice award.

As an NFL running back, Terrell took a lot of bumps and bruises during the course of his football career (and also experienced severe migraines throughout his life). Traditional OTC and prescription remedies provided little relief, but when he discovered CBD, it changed his life.

Terrell also gives a little background on how they came up with the "DEFY" name, as he continuously defied the odds throughout his life to get to the top of his game!

#ecrmrangeme #cbd #nfl #business #wellness

REBRANDING SUCCESS STORY: Great case study on how a supplier leveraged ECRM and Pearl Resourcing to successfully rebrand its line of products for several retailer wins from our programs.

This is a long one, but a good one. Charcoal House offers a TON of products that use activated charcoal to address all kinds of needs, from health, to the home, to pets and everything in between. As the were originally online only, their packaging wasn't suited to stand out on the shelf.

So CEO John Dinsley, who co-founded the company with his wife Kimberly, reached out to Emily Page of Pearl Resourcing -- who he found from one of his video interviews with ECRM's Joseph Tarnowski -- to revamp his entire line of products.

Emily recommended that he attend ECRM's Store Brands Program where she happened to be presenting (he's already a RangeMe member) and he landed several clients from it.

Emily worked with John on the rebranding, which was unveiled at ECRM's Beauty & Wellness with Purpose Summit, with great response from buyers.

In this video, they discuss the process and how it unfolded.

#ecrmrangeme #branding #wellness #healthcare #business

Albertsons Marketplace provides an "endless aisle" for the retailer and serves an an entry point for emerging brands looking to eventually get on the shelves or for established brands to try out new concepts.

In this interview with ECRM 's Joseph Tarnowski, Jeff Bordes gives an overview of Albertsons Marketplace and how he works with brands.

#ecrmrangeme #retail #ecommerce #business #digital

There is no question that influencer marketing is a powerful way of reaching your target audience. But finding the right influencers to work with for your particular brand is critical.

According to Karen Koslow , founder of Wellness Amplified -- who spoke with ECRM 's Joseph Tarnowski on the subject -- it comes down to considering the "5 Rs":

- Reach

- Resonance

- Relevance

- ROI Potential

- Reputation

The influencer you work with must have similar values as you brand, reach consumers that you are targeting, and authenticity in the field you play in. Depending on your goals, you might seek those with larger followings for reach, or smaller, more engaged followings for conversion and value.

Keep in mind that working with influencers can be labor-intensive, and agencies like Wellness Amplified, that address specific niche markets, might be the way to go.

Karen will be speaking on the topic of influencer marketing at ECRM's Cough/Cold, Preventative & Allergy Program later this month: https://ecrm.marketgate.com/Sessions/2020/01/CoughColdAnalgesicsAllergyEPPS?utm_source=Podcast&utm_medium=Post&utm_campaign=KarenKoslowVid2

#ecrmrangeme #wellness #influencermarketing #business

ECRM 's Joseph Tarnowski and Zain Gaziani of VaynerMedia & Team GaryVee discuss the importance of social media community management for brands.

Engagement is a two-way street, and building a thoughtful dialogue with your brand's audience helps drive loyalty and extend your reach to potential new customers.

In this interview, Zain gives some background on his role at Vayner, how he engages with the Gary Vaynerchuk community, and provides some recommendations on how to best engage your audience.

#ecrmrangeme #socialmedia #marketing #communitymanagement #garyveechallenge

ECRM Programs are a perfect immersion education experience for buyers who are new to a category, like 99 Cents Only Stores Beauty Buyer Brandy Alexander, who joined the company last month and participated in our Everyday and Holiday Cosmetics, Fragrance & Bath Program in Chicago.

ECRM's Joseph Tarnowski spoke with Brandy about how she leveraged her meetings with sellers and the many networking opportunities to learn category trends, meet brands face-to-face, and ramp up her category relationships.

#ecrmrangeme #beauty #retail #buyers #sourcing #business

Trade Partner Organizations like Apex-Brasil leverage ECRM programs to help their supplier-members enter the U.S. retail market. At each category-based ECRM session, these suppliers have opportunities to meet with buyers face-to-face in private, prescheduled meetings, and also have many opportunities for networking and learning.

ECRM Client Success Managers work closely with each supplier before, during and after each session to ensure that they maximize every opportunity.

In this interview with Joseph Tarnowski , Apex-Brasil's Fernando Spohr discusses how the organization works with ECRM to help its members succeed in the U.S. market.

And the ROI is tremendous -- a $1.5 million investment by Apex-Brasil resulted in more than $122 million in business for its members! For more information on ECRM's Trade Partner Organization programs, contact Eric Savitch at [email protected]

#ecrmrangeme #internationalbusiness #export #business #internationaltrade

Virtual Restaurants, Real $$$: Uber Virtual Restaurants' Kristen Adamowski will be presenting at the ECRM Commercial Foodservice Program on how restaurant and foodservice operators can leverage virtual restaurant concepts to drive incremental sales.

In this interview with ECRM's Joseph Tarnowski she gives an overview of how virtual restaurants work, and how food delivery data is leveraged to select the best menu concepts to use.

In some cases, restaurant operators have actually grown their virtual concepts so much their sales match or exceed those of their physical locations!

Kristen's presentation is Tuesday, March 17 in Las Vegas.

Click here for more information, or to register: https://ecrm.marketgate.com/Sessions/2020/03/CommercialFoodserviceEPPS?utm_source=Podcast&utm_medium=Post&utm_campaign=UberVid

#ecrmrangeme #foodservice #restaurants #business #delivery