EARNED MEDIA 101: This is the first in a series of video interviews on how brands can maximize exposure by getting earned media -- media coverage that is not paid for such as articles, blog posts or news features highlighting the vale of their brand.

In this video interview with ECRM's Joseph Tarnowski, public relations expert Nancy Trent of Trent and Company gives an overview of what earned media is, why it's important, and how it complements a brand's paid advertising efforts.

The video series will cover different aspects of earned media, including crafting a strong press release, working with influencers, media relations, and collaborating with other brands.

Nancy will be speaking on the topic at ECRM's Everyday & Holiday Cosmetics, Fragrance & Bath Program in January.

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