The EdUp Experience

Welcome back to America’s leading higher education podcast! In this special BONUS episode of The EdUp Experience, we welcome the Chief Marketing Officer at Anthology, Susan Scholes.  Anthology Together is HAPPENING, in person, in Dallas, at the Gaylord Texan Hotel and Convention Center, on July 12-15th.  Listen to Susan talk about why Anthology is so excited to bring customers, vendors, and supporters TOGETHER for a conference celebrating people, our interaction, and our students.

Did you know - Joe and Liz have NEVER met in person and both will be attending Anthology Together!  We will be recording in real-time as we catalog the amazingness of Anthology and its customers!

REGISTER HERE for Anthology Together and use the promo code EdUPPROMO to receive $75 off registration.  

Episode sponsored by the Black History and Culture Academy!

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Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio

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We make education your business!

Welcome back to America’s leading higher education podcast! In this episode of The EdUp Experience, sponsored by The EvoLLLution, we welcome the Managing Director of Incubeta, Ed Camargo.  Ed brings his twenty years of digital marketing experience with the advice to "focus IN on where you want to WIN".  He highlights the massive auction environment of higher education today - an auction at scale - where David has to compete with Goliath.  So, how can David compete with Goliath in the online space - according to Ed, the answer is simple.  Data Science.  Ed also defines "lifetime student value" and discusses how the higher ed marketing landscape is shifting.  

Over his 20 years of experience in digital media advertising, Ed has helped clients develop valuable consumer engagements by finding data-driven connections between SEM, Social, Programmatic Display, and Creative. In his role as Managing Director NMPi US, he takes that experience and adds it to award-winning technology and innovative creative production. The result is the delivery of advanced analytics-led digital marketing, focused on how people are now engaging with media and connecting with brands.

Thanks so much for tuning in. Join us again next time for another episode!  Contact Us!

Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio

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We make education your business!

Welcome back to America’s leading higher education podcast! In this episode, sponsored by Claremont Lincoln University, we welcome David Meerman Scott, Author, Fanocracy. Listen in as David talks with Liz and special guest cohost Loki Mulholland, host of The Uncomfortable Truth, part of the EdUp Experience Podcast Network, about how colleges can create fans. David also talks about how college students can separate themselves during the job application process. 

David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.  

Thanks so much for tuning in. Join us again next time for another episode!  Contact Us!

Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio

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We make education your business!

Welcome back to America’s leading higher education podcast! This is The EdUp Experience President Series Episode #76.  In this episode, sponsored by MDT Marketing, we welcome Dr. Kurt Steinberg, President, Montserrat College of Art!

Kurt is our first President from an arts college - he talks about Montserrat's internship program that is required for graduation.  It's the belief in practical experience that really supports a creative life.  Kurt is leading the charge to deconstruct the stigma that all artists are "starving" and he focuses on business partnerships that yield creative opportunities for students of the arts.  He challenges us all to think about art differently, and how art applications can create organic learning opportunities.

Dr. Kurt T. Steinberg, Ed.D. is the 8th President of Montserrat College of Art. He began his tenure at the college on July 1, 2018 after 12 years as Executive Vice President and one year as Acting President at the Massachusetts College of Art and Design.  An authority in collegiate operations, Dr. Steinberg has delivered guest lectures on higher education finance, urban planning, and the Massachusetts political process at Suffolk University, the University of Massachusetts Boston, and many professional higher education conferences.

Another episode sponsored by our great friends at MDT Marketing! Get your free marketing consultation today! mdtmarketing.com/edup

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Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio

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Welcome back to America’s leading higher education podcast!  In this episode, sponsored by EvoLLLution, we welcome Zvi Goffer and Manu Goffer, founders of CampusVR.  Coronavirus has exposed the need for a virtual tour.  If you don't have one, you need one - considering that you may have students that never want to visit.  If you have one, you may need a better one if you want to continue to engage students on a visual level.  Everything is moving visually, and the campus tour with arrow clicks isn't going to do it.  Find out why CampusVR is the next stage of the evolution of the virtual campus tour.  

Zvi brings extensive knowledge in finance and private equity to potentially transform marketing for colleges and universities. His vision disrupts, both creatively and economically, the methodology in which institutions of higher learning will approach recruiting in the future.

With a background in finance, Manu has spent the last 5 years catering his expertise to help companies grow. He provides a specialized and methodical approach in providing consultation to transitioning companies ready for growth in many aspects of business and real estate.

Thanks so much for tuning in. Join us again next time for another episode!  Contact Us!

Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio

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We make education your business!

Welcome back to America's leading higher education podcast! In this incredible episode of The EdUp Experience, sponsored by MDT Marketing, we are honored to bring Melissa Loble, Chief Customer Experience Officer at Instructure!

Melissa brings in the critical perspective of the changing student buying habits during the pandemic, which should continue post-pandemic.  She defines that the "customer" for Instructure is the institution, the faculty, the staff, and the students.  She discusses how to balance clashing user needs, which includes prioritizing what is built for Canvas based on what's happening in the world around us.  The student first shift has resulted in a concurrent user increase of approximately 4M during 2020.  Institutions of higher education need to deliver on their expectations, there is much less tolerance for outdated and clunky technology - and Melissa predicts that online learning will see more robust synchronous pieces moving forward.  

Melissa leads Instructure’s customer success, services, and partnership organizations. She’s a champion for crucial customer-focused topics like data usage and privacy—and it’s her personal mission to drive innovation in our customer experience and enable customers to leverage our solutions in engaging and effective learning environments. Melissa has spent 20 years in educational technology working for a number of technology suppliers and educational institutions, as well as teaching leadership courses on managing technology for educational change. She has a master’s degree in educational policy from Teachers College, Columbia University and an MBA from Columbia Business School.

Another episode sponsored by our great friends at MDT Marketing! Get your free marketing consultation today! mdtmarketing.com/edup

Thanks so much for tuning in. Join us again next time for another episode!  Contact Us!

Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio

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Welcome back to America’s leading higher education podcast! This is The EdUp Experience President Series Episode #75.  In this episode, sponsored by MDT Marketing, we welcome Dr. Kenya Ayers-Palmore, President, Tarrant County College!  Keyna talks about literally changing the life trajectory for students and their families in one of the largest community college systems in the country.  She discusses paying attention to and scaling the opportunity for women of color to ascend to greater roles in higher ed.  Kenya also talks about the value of higher education and, specifically, the economic impact of community colleges and their impact on the national stage.  She also talks about what higher ed can learn from Carvana - you don't want to miss this!

Prior to assuming the presidency with TCC, Dr. Ayers served for three years as Vice President and Chair of the Board for the Northwest Educational Council for Student Success (NECSS).  NECSS is a partnership organization which unifies William Rainey Harper College and its three feeder school districts (D211, D214 and D220) in Chicago’s northwest suburbs. As chief executive officer of NECSS, Ayers helmed many cutting edge initiatives that were instrumental in Harper’s accomplishments in the area of student success for the K-14 pipeline.  Harper College is winner of the 2016 Leah Meyer Austin Award and a 2017 Aspen Prize eligible institution.

Ayers has managed multi-million dollar budgetary resources and has led multiple institutional initiatives responsible for forward momentum and sustainable transformation. Ayers was featured on the cover of the June/July 2016 edition of the Community College Journal in an article, “The Mentorship of Kenya Ayers.”

Another episode sponsored by our great friends at MDT Marketing! Get your free marketing consultation today! mdtmarketing.com/edup

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Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio

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Welcome back to America’s leading higher education podcast! This is The EdUp Experience President Series Episode #74.  In this episode, sponsored by MDT Marketing, we welcome Akiba Covitz, CEO of Foundry College.  We round out our coverage of the amazing work at Foundry College by talking with Akiba about Foundry's charge toward national accreditation via DEAC and potential approval of an accredited associate degree in business administration.  With a commitment to online synchronous learning, students (aka consumers) leave Foundry with something explicit - job-ready skills that can earn them at least a starting salary of $50,000.  It's then the student's choice whether to select out or continue stacking skills or degrees - an empowered student, a student in control of their future.  

Dr. Akiba J. Covitz has led business development processes at numerous Ed-Tech companies, including serving as founding Vice President for University Relations at edX. Akiba started his career as a tenure-track professor, and his academic career culminated with his appointment as Associate Dean for Faculty Development and a member of the faculty at Harvard Law School. At Harvard, under the leadership of now United States Supreme Court Justice Elena Kagan, Akiba oversaw the extraordinary expansion and diversification of the HLS faculty, after a long period of stagnant growth.

Another episode sponsored by our great friends at MDT Marketing! Get your free marketing consultation today! mdtmarketing.com/edup

Thanks so much for tuning in. Join us again next time for another episode!  Contact Us!

Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio

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We make education your business!

Welcome back to America’s leading higher education podcast! In this BONUS episode, sponsored by Claremont Lincoln University, we welcome Danielle Shelton, Founder, LitWorks4u! Danielle talks about:

1. Connecting with the Struggling Student

2. Reaching At Risk Students

3. How to Get Your Online Classroom Rocking

Follow her on Instagram at LitWorks4u and listen to her Tips and Tricks for Online Instructors podcast, part of The EdUp Experience Network!

Thanks so much for tuning in. Join us again next time for another episode!  Contact Us!

Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio

● If you want to get involved, leave us a comment or rate us!

● Join the EdUp community at The EdUp Experience!

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We make education your business!

Welcome back to America’s leading higher education podcast! In this episode, sponsored by Claremont Lincoln University, we welcome Tara Eames Durante, President, Caerus Communications. Listen in as Tara talks about why she believes 2021 might be the most competitive yield season in the history of higher education. 

Tara is an award-winning marketing communications professional with twenty years of experience. She worked on projects for higher education institutions, independent schools, distribution and logistics corporations, tech firms, executive coaching consultants, and nonprofit organizations.

She founded Caerus in 2019 to expand my portfolio’s range of projects and clients. But her story starts in the 1970s and 80s, when her father would bring her to work with him at a Philadelphia ad agency, and talk shop most nights across the kitchen table.

Thanks so much for tuning in. Join us again next time for another episode!  Contact Us!

Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio

● If you want to get involved, leave us a comment or rate us!

● Join the EdUp community at The EdUp Experience!

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Thanks for listening!

We make education your business!