The "Elevate" by MAPS Podcast

In this episode of the Medical Affairs Professional Society's Elevate Podcast series, we speak with presenters of the MAPS 2022 Global Annual Meeting session, “Developing and Executing and Integrated Medical Communications Strategy and Plan.” Topic covered include the planning basics, the evolution of the MedComms planning process, and new considerations for planning. Download the related white paper below. And we hope you will join this session Wednesday, March 23 at 11:30 at the MAPS Global Annual Meeting in New Orleans!

The second podcast of this two-podcast series continues our discussion on this critically important topic and discusses practical tips on how to incorporate cybersecurity into your own practices and devices. 

The Objectives for this podcast are to understand:

• What is the legal basis for cybersecurity expectations?
• What are some of the right questions to ask to ensure user health and safety is not compromised?
• What should be considered if a device has a measuring function, or if it is connected to the energy source?
• What needs to be included in this new era of risk, and what are some good examples and common pitfalls related to medical device risk management?

Join presenters of the MAPS 2022 Global Annual Meeting session "The Great Debate: How Medical Affairs can best support internal and external collaborations in patient engagement," as they detail the unique role of Medical Affairs in patient engagement. What can be done to ensure the patient voice is not only included, but also applied cross-functionally? How are patients getting more involved with pharmaceutical companies? What aspects of patient engagement with the pharmaceutical industry could be improved? Preview these topics now and then join the discussion at the MAPS 2022 Global Annual Meeting in New Orleans, March 20-23.

Conventional engagement approaches are falling short for Medical Affairs teams who need to make increasingly fast and agile decisions. In the second episode of this tech-focused podcast series, you’ll learn how emerging tools can enable better collaboration and engagement with both internal and external stakeholders. You’ll see examples of how the industry is increasingly turning to a hybrid communications approach - incorporating a combination of over-time and real-time engagement to get more precise dialog, bring diversity to discussions and make better, faster decisions. 

Real-World Evidence (RWE) is transforming the landscape of data that influences clinical decision-making and even regulatory approvals. Here, MAPS speaks with Cerise James, member of the MAPS Evidence Generation Focus Area Working Group about applications of Real World Evidence including FDA criteria for accepting RWE, types of data, RWE study designs and the Totality of Evidence approach. To learn more about the emerging uses of Real World Evidence, plan to attend Cerise's session at the MAPS 2022 Global Annual Meeting, March 20-23 in New Orleans, titled "Real World Evidence Applications and How it can Change Medicine and Biopharma." 

Disconnected data sources and list-based approaches have traditionally hindered the expert identification process for Medical Affairs teams, leaving gaps where there should be insights. In the first episode of this tech-centered podcast series, learn how recent technological advances are helping teams more effectively find and engage with the right experts. Join leaders from the Technology and Medical Affairs industries to understand how to use integrated HCP data and network analytics to get faster, better insights from disease communities. 

MAPS speaks with Tim Mikhelashvili about metrics to communicate the strategic value of Medical Affairs activities, and specifically about the Medical Productivity Index (MPI), which seeks to quantify aspects of Medical Affairs including the MSL/HCP relationship and an individual's impact on patient outcomes. To learn more about the MPI and to add your voice to further development of this important metric, join Tim and co-presenters March 21 at the MAPS 2022 Global Annual Meeting in New Orleans!

In this episode of the Elevate podcast series, MAPS speaks with Bozidar Jovicevic, former VP at Sanofi and Novartis and now a CEO of Evermed, about the opportunity the pandemic presented for pharma to rethink the ways they engage with HCPs. Gone is the model of HCPs being always available to MSL presenting a slide deck. Today, Medical Affairs teams are taking a technology-powered, HCP-centric approach to scientific exchange, using personalized, on-demand, video content and data to understand HCP preferences that can inform subsequent MSL interactions. Learn how your Medical Affairs team can implement a Netflix-like, education streaming strategy to obtain direct access to HCPs, engage them repeatedly, and accelerate product launches and adoption.

Medical Affairs is specifically tasked with optimizing the real-world use of new drugs and yet clinical trial participation remains an imperfect (at best) representation of real-world patient populations. This podcast details ways to identify and engage diverse patients in Medical Affairs clinical trials, empowering the function’s core mission to maximize the benefit of new pharmaceutical and MedTech products to patients in the wider healthcare landscape.

This podcast series will focus on how digital is transforming scientific communications. Episode 3 will focus on publication metrics, specifically on how article-level metrics are impacting and creating new opportunities for medical publication and what metrics we should be tracking.