The Employer Brand Shop Talk Podcast

Today on The Employer Brand Shop Talk podcast, we have a special episode for you! Instead of interviewing a practitioner from an external organization, I am joined by my colleague Erica. Erica has been part of The Employer Brand Shop team full time since June 2021 and, as the Employer Brand Content Manager, she has been instrumental at improving and expanding on all of the employer brand content creation services we offer. With a background in journalism and communications, she has a passion for finding and telling interesting stories. Within her role, Erica finds the stories of what it’s actually like to work somewhere, what gets people excited about their work, and what makes it worth it. She then assists companies in sharing those stories with the world to help attract and retain talent.

In this episode, we’ll discuss The Great Resignation, what that means for your employer brand, and why it’s happening. After a year of life changing social, economic, and political events, many people are really rethinking what work means to them and, as a result, are demanding better. This has major implications on employer brand because it has led to a candidate-driven market; today’s candidates have options. That is why Erica and I are sharing our tips on how you and your company can improve in this area to help attract more candidates and retain talent including shortening your recruitment process, refreshing your recruitment marketing content, and much more! Keep listening for fresh ideas on how to navigate this ever-changing labour market. Enjoy!

In this episode, we are pleased to welcome Jen Paxton to the podcast! Jen (pronouns: she/her/hers) heads up all things people at Smile as their VP of People. Over the past 10 years, she has developed a passion for building and scaling start-ups (3 of which have led to successful acquisitions) and giving employees the structure and support they need to flourish and grow. Besides this, Jen loves coaching managers, fostering a culture of feedback, and creating programs that will help build a sense of belonging. Jen is a mom of two girls, loves being outdoors, eating tacos, and drinking her weight in loose teas.

Jen and I discussed how she revamped the employee value proposition (EVP) at her organization and why doing so was important for her. In today’s market, it has become quite difficult to differentiate yourself from competitors and, as a result, many organizations are beginning to focus on their employee value proposition. That’s why Jen will share what her approach/methodology was in re-creating her EVP, how it differentiates from her previous EVP, and some of the challenges she faced with this project. Besides this, she’ll share her tips and success stories with us. Keep listening to hear Jen’s thoughts and advice on all things EVP.

Jen’s LinkedIn can be found here.

In today’s episode, we are pleased to welcome Delfina Stabile, Global Talent Attraction Manager at Uber, to the podcast! Delfina, who is originally from Argentina, moved to Mexico City to join Uber’s Talent Acquisition team five years ago. Her curiosity, paired with Uber’s culture around driving growth, recently led her to San Francisco to take over Employer Brand globally at Uber. Delfina is passionate about recruiting, data, and social media and when she’s not working, she is probably traveling and trying new restaurants.

Delfina and I will be diving in to all things paid ads, optimization, and why these things are important to add to a recruitment marketing strategy. Developing a paid recruitment ad strategy is something Delfina has a lot of experience with at Uber so join us as she breaks down what steps are involved in creating this type of strategy, how she goes about deciding which social media channels to invest in, best practices for optimizing ads, and much more! Plus, Delfina will share what she hopes to do with her paid strategy going in to 2022. Enjoy!

Delfina’s LinkedIn can be found here.

Uber’s career site can be found here.

In today’s episode, we are excited to be chatting with Chanèle McFarlane, a Certified Career Strategist and TEDx Speaker. Chanèle is also the Founder of Do Well Dress Well through which she creates content and learning experiences to help people launch, pivot, and accelerate their careers. She is known for her approachable and practical advice on personal branding and career strategy and as a result, her expert commentary has been featured in Fast Company, The Globe & Mail, ELLE Canada, FLARE Magazine, and more. She is also an on-air career expert with appearances on Breakfast Television, The Morning Show (Global News), and CHCH Morning Live.

Passionate about the future of careers and education, Chanèle is a Marketing Professor at Seneca College, an advisor for several organizations including Accelerate Her Future, Canadian Council for Youth Prosperity, and Humber College, and an accomplished employer brand and recruiting professional. Previously, she led talent brand at Capital One Canada and is currently working on Coursera's Talent Engagement team. She has been recognized as PR in Canada’s Top 30 Under 30, Top 100 Black Women to Watch in Canada, and Top 25 Women of Influence.

Chanèle and I discussed personal branding for recruiters, what that really entails, and why it’s important for recruiters to keep in mind. Building a personal brand is something Chanèle is an expert in so join us as she offers advice for getting started on creating a brand, leveraging this as a recruiter, creating content that resonates with your audience, and much more! She will also share some of her success stories with us. Enjoy!

Chanèle’s LinkedIn can be found here.

In today’s episode, we are thrilled to be speaking with Jordan Beresford, manager of employment branding at Sephora Canada. With over six years of experience working in the recruitment marketing and the employer brand space at fortune 500 companies and over 12 years of experience working in marketing, Jordan brings a wealth of digital marketing and content knowledge to the world of talent acquisition. She is passionate about optimizing the candidate and employee experience and using storytelling to engage, retain, and attract talent. She often speaks of the employee value proposition and how it’s the critical piece to ensuring what you’re saying about your organization rings true with employees’ experiences.

Jordan and I discussed the SPARK Ambassador program that she helped created at Sephora Canada, the results she’s seen from this program, and the challenges she had to overcome to create it. Along with a team of others who are passionate about employee experience, Jordan built this comprehensive program to help employees at Sephora Canada develop the confidence, tools, and support they need to be able to use their voices in various arenas and to help Sephora Canada amplify those voices. Join us as we breakdown the meaningful change employee engagement programs can have. Enjoy!

Instagram: @sephoracanadalife

In today’s episode, we are chatting with Ashleigh Joyce, employer brand manager at Calendly. Ashleigh is passionate about crafting stories about the people and culture at Calendly that are authentic and exciting to job-seekers and ultimately drives them to pursue a future there. Outside of work, Ashleigh is married to a Britt who she calls her roommate, a lover of fermented grapes and bourbon, a foodie who also enjoys exercise, a gremlin-wrangler to her two children, a psych major-turned-recruiter-turned-talent brander, and a non-traditional introvert who suffers from imposter syndrome.

Ashleigh and I discussed the importance of building a career site that houses the stories you want to tell about your company and how enhancing career sites has become a bucket list item for more and more organizations. Creating a humanizing career site is something Ashleigh has a lot of experience with at Calendly so join us as she breaks down how she approached this project, how long it took, what challenges she faced, what she’s most proud of, and so much more!

Ashleigh’s LinkedIn can be found here.

Welcome to season three of The Employer Brand Shop Talk Podcast! If you are a new listener, thank you so much for joining us and if you are a returning listener, thank you for tuning back in! My name is Natasha Makovora and I’ll be taking over the hosting duties from my colleague Kaitlyn, who is now on maternity leave. In this episode, I’ll share a bit more about myself and what you can expect in season three of The Employer Brand Shop Talk Podcast.

My career has taken me on many paths including HR administration, learning and development, talent acquisition, and employee experience. After getting a taste of employer brand work during my stint in talent acquisition, I knew I wanted to be able to focus on this full time. Now, I am an employer brand consultant at The Employer Brand Shop focused on creating thoughtful employer brand and recruitment marketing strategies to help our clients engage with their employees and attract talent.

In this season, we’ll be interviewing even more employer brand pros to learn about their strategies and where they are investing their time and resources. I am looking forward to sharing our ideas, learning from one another, and sharing our ups and downs through this podcast. I’m so honoured to have this opportunity and I hope you are as excited as I am!

This week marks the final episode of season two of The Employer Brand Shop Talk Podcast and I am here with my colleague, Natasha Makovora, to share our top takeaways and key moments from the past nine episodes.

We were so lucky to have a wide range of knowledgeable guests on the podcast this season and today, we will be reflecting on the valuable lessons we learned from each and every one of them. From the evolution of recruitment marketing, to creating unique recruitment marketing content, building a comprehensive DEI strategy, employer brand metrics, and so much more, we hope that this serves as a reminder of everything season two had to offer to help with your employer brand and recruitment marketing efforts.

Thank you to everyone who tuned in this season and we can’t wait to return for season three, where Natasha will be taking over as host while I go on maternity leave. Enjoy!

In today’s episode, we are speaking with Marquise McCoy, employer branding program manager at Netflix. As part of his role, Marquise tells world class corporate culture stories that set Netflix apart from its peers and demonstrate how the company’s success is fuelled by the experiences of its employees through social campaigns, earned media, and a bit of magic of course. Marquise has more than a decade of experience in the industry and has previously worked as a communications manager at LinkedIn, a director of professional development at the San Francisco Bay Area Chapter, and on the non-profit board for the Public Relations Society of America.

Marquise and I chatted about the importance of building an inclusive global culture and how this relates to employer branding. Marquise believes that everyone deserves to be seen, heard, and respected at work and that it’s important for employers to set up their employees for success. Join us as we break down what employers can do to build a successful and inclusive global culture and how Marquise and his team do this at Netflix.

In this week’s episode, we are diving in to all things employer brand metrics with industry veteran Chloé Rada. Chloé has more than 20 years of marketing experience and currently leads recruitment marketing and branding globally for Syneos Health. She is passionate about storytelling, candidate experience, recruiter enablement, and technology automation and is empowering others to make a positive change for the future of talent acquisition.

 Employer brand metrics is a big topic but Chloé is here to break down the ways you can determine the success of certain employer brand and recruitment marketing initiatives.