The Employer Brand Shop Talk Podcast

Welcome back! This week we’re sitting down with Hannah Fleishman, the Sr. Manager of Employer Brand at Hubspot. Hannah’s sharing her wisdom around communicating your internal culture authentically, how to find inspiration for your employer brand and unique marketing techniques, as well as navigating the new work-from-home movement and how that impacts employer brand. Let’s dive in!

Welcome back everyone! We spent the last few episodes talking about Employee Value Propositions (EVPs), which are really the foundation of your employer brand work. If you haven’t listened to those episodes yet, I actually recommend you take a pause on this one, and go back and listen to the first few episodes first. This week we’re building on what we’ve learned, and talking about how to bring your EVP to life internally. While building EVPs is really fun, the real magic begins when we start to think about our plans for activating our EVPs and bringing them to life! So, let’s dive right in!

Welcome back to another episode everyone! This week we’re interviewing Charlotte Marshall and Bryan Adams, the international best-selling Authors of Give & Get Employer Branding. This book redefines the concept of an Employee Value Proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing approach harnesses the value to be found within the cultural realities and expectations of the company. Charlotte and Bryan want to change the way the world utilizes employer branding to attract, engage, and retain top talent. They’re here to guide us away from the rabbit hole of old employer brand ideas, and towards what they’ve discovered works. Keep listening to learn all about how to create a balanced EVP that showcases both the upsides and realistic downsides of working with your company in order to attract top talent that is best suited for the work environment that you provide!

Today we are going to be building on the topics we discussed in last weeks episode by talking about one of the most foundational, and important, projects that you can tackle to start building your employer brand. That project is uncovering your Employee Value Proposition (EVP for short). This episode we’re talking about what an EVP is, why it’s the essential starting point for working on your employer brand, how to go about uncovering your EVP, and mistakes to avoid along the way. Let’s dive in!

Welcome to Season 1 of The Employer Brand Shop Talk Podcast! The intent behind Season 1 is to provide a solid foundation so that people from all backgrounds - recruiting, marketing, and a variety of HR roles - are all able to get an understanding of how to approach employer brand work from the ground up; before diving deeper into an array of specific topics in Season 2. Keep listening to learn all about what employer branding means, why your organization should care about it, and how it differs from recruitment marketing.

This podcast is going to break down a ton of employer brand and recruitment marketing topics into actionable pieces that you can put into play at your organization right away. Throughout the show, we’ll be sharing interview episodes with expert practitioners, as well as solo episodes from your host, Kaitlyn Holbein.