The Employer Brand Shop Talk Podcast

This week we are chatting DEI strategy with Dean Delpeache, a Diversity and Inclusion strategist who has spent more than a decade focused on talent management and creating frameworks of equity for organizations. He is helping organizations design a strategic framework focused on diversity, inclusion, belonging, and equity.

If you are ready to learn about how DEI relates to employer branding and how to execute a diversity and inclusion strategy across an organization, keep listening!

Today we are chatting about how Shopify made the transition into a digital-first environment following the pandemic with Holly Middlemiss, Global Employer Brand Marketing Lead at Shopify. 

Shopify was one of the first who made the pivot into “digital by design” following the pandemic, which is a fully remote company. To provide some insight here, Holly will share the approach her team made to leverage and lean into this new digital environment and how they’re redefining what office culture means.

Let's dive in!

Today's episode is a bit unique. Instead of interviewing a practitioner from an organization, this week is going to be a discussion between my colleague Natasha and me. 

Natasha is the Employer Brand and Recruitment Marketing Specialist here at The Employer Brand Shop, and today we are going to be talking about the 10 most unique places to reach candidates online. 

Natasha Makovora has been a part of the Employer Brand Shop team full-time since last summer. She has been instrumental in improving and expanding all of the employer brand content creation services we offer and more.

Today we are talking about unique content creation ideas with Danielle Gregov, Employer Brand Specialist at Hootsuite. Hootsuite uses thier expertise, customer insights at scale, and collaborative ecosystem to help people and organizations succeed with social. Today, Danielle will share how to cut through the noise and produce content that stands out from an employer brand perspective.

About our guest: Danielle is an employer brand leader with experience in the financial services and tech industries. Her passion for storytelling and her natural curiosity have led her to support global employer brand and recruitment marketing campaigns across North America, Europe, and APAC. When she is not finding and crafting unique employee stories, Danielle is busy playing football, traveling, and taking her dog on adventures.

Let's dive into today's conversation!

Ashley Waxman is the head of Employer Brand in Organic Social Media at Asana, where she leads the team that unlocks and amplifies the voices of Asana's global community of employees and customers. Prior to Asana, Ashely lead Employer Brand at MuleSoft which was acquired by Salesforce in 2018. In this episode, Ashely and I unpack a ton of great information about how to extend your employer brand reach with the help of your employee base. Let's dive in!

How does she do this you might ask? 

In her own words, "By not taking things too seriously, being real, making people laugh, speaking at events, helping people learn from my mistakes and successes, volunteering to transform my community, taking part in local events, AND working at Qualtrics." Hope you enjoy!

In today's episode, I am very excited to share my inspiring conversation with Shaunda Zilich. Shaunda is the Global Talent Brand Manager at Qualtrics. She is an employer brand leader that believes in and is implementing on the full employee experience revolution. From attraction to candidate, to employee experience - her team is connecting people to their purpose and passion through storytelling and data. Shaunda has a passion in everything for positively affecting people's lives and while she enjoys her career, she enjoys her life even more. She enjoys her family, faith, and friends - while also helping others turn their everyday work lives into experiences that they can write home about. 

How does she do this you might ask? 

In her own words, "By not taking things too seriously, being real, making people laugh, speaking at events, helping people learn from my mistakes and successes, volunteering to transform my community, taking part in local events, AND working at Qualtrics." Hope you enjoy!

Welcome to Season 2! Same host, new last name (I got married last month). In this first episode, we are chatting with Lori Sylvia, CEO of Rally and the founder of www.rallyrecruitmentmarketing.com, an online community forum for practitioners in HR, Talent Acquisition, Recruiting, and Marketing - focused on learning new strategy skills, recruitment marketing, and employer branding. In today's episode, we will be focusing on how recruitment marketing has changed in the past year as a result of the pandemic and social injustice issues, how the candidate mindset has shifted, and how our space is likely to continue to evolve in the coming months and years. Let's dive in!

There are many factors to think about when developing an employer brand strategy. From defining your company's values, to actually strategizing, building and launching an EVP; it can be stressful to manage it all. This season's goal has been to give you a solid foundation for creating your own employer branding strategy. Join us for the Employer Brand Shop Talk Pod season finale, where we’ll review the key concepts we covered this season!

This week we have an amazing guest on deck, and one of the people I admire most in the employer branding space; Rian Finnegan, Global Employer Brand Manager at Peloton. Rian has worked for some truly amazing organizations with strong consumer and employer brands including: Twitter, Pandora, Squarespace, and Instacart. In today’s episode we’re talking through how to bring your EVP to life externally, and I hope you enjoy our conversation!

This episode we turn our attention from internal EVP activation to external EVP activation. Once you’ve activated your employer value proposition within your organization, you’re ready to activate it in your external marketing. In this episode we’ll be doing a deep dive into how to create an EVP launch campaign, how to infuse your EVP across the various touch points in your candidate journey, we’ll also talk about how to incorporate your EVP in your social media and how to get your employees involved in sharing your employer brand story.