In this interview, Poncho & Cruz sit down with Marat Berenstein & Eliza Berse to discuss artist limiting beliefs, manager red flags, sync licensing 101 & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping artists turn their passion into a career."

IG: https://instagram.com/encore.pod/
TikTok: https://www.tiktok.com/@encore.pod
Twitter: https://twitter.com/EncorePod_

Marat: https://www.instagram.com/maratberenstein/
Eliza: https://www.instagram.com/elizaberse/

---------------------------------------------------------------------------------------------------------------------------------------------------------

Timestamps:

0:00 - Intro
0:53 - Comeup stories
6:39 - Marat bringing Pharrell to his school
7:08 - Successful artists Marat mentored
8:02 - Marat’s future plans
8:52 - What makes Marat & Eliza invest in artists
12:51 - Dealbreakers in managing artists
15:11 - Problems with the artist / manager dynamic
20:09 - Why most artist / manager relationships fail
24:50 - Red flags in managers
26:37 - Beliefs that hold artists back
30:18 - What managers need from their artists
32:39 - Business savvy artists
35:28 - Shady managers
36:08 - More manager red flags
37:02 - Sync licensing 101
40:42 - Typical splits for syncs
41:38 - The value of sync licensing
42:59 - Cautious with sync licensing
46:57 - How to prepare for sync opportunities
48:38 - Artists should avoid beats with samples?
51:15 - Resources to find sync opportunities
55:04 - When to turn down a sync deal
57:32 - Mentorship in the music industry
1:02:33 - Jar of deep ass questions
1:03:31 - Marat & Eliza’s best & worst career decisions
1:09:02 - Marat & Eliza’s worst career fears
1:12:38 - Why so many artists fail
1:20:27 - Outro

In this podcast, Poncho & Cruz sit down with Matthew Connolly to discuss balancing art & business, investing in artists, life threatening shoots & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping creatives turn their passions into profits."

IG: https://instagram.com/encore.pod?igshid=YmMyMTA2M2Y=
TikTok: https://www.tiktok.com/t/ZTdKa9y3U/
Twitter: https://twitter.com/encorepod_?s=21&t=t71H1UE1JnKcW8iXBZmGyA

Matt: https://www.instagram.com/creatorsclubhouseny/

---------------------------------------------------------------------------------------------------------------------------------------------------------

Timestamps:

0:00 - Intro
1:44 - What the creator clubhouse is
2:20 - Comeup story
4:11 - How the creator clubhouse came to life
5:22 - How Matt got the resources to open the clubhouse
6:41 - What a video treatment is
7:18 - How labels hire videographers
7:48 - How artists should prepare for their 1st music vid
9:23 - Balancing the artists vision & the videographers vision
10:40 - When Matt isn't feeling an artists' vision
11:47 - How long it takes to create a music vid
12:41 - Matt's workflow with artists
13:41 - Things matt wished artists understood aobut videographers
16:31 - Ruined shoots / losing thousands on videos
17:46 - Upcoming artists vs pro artists mindset
20:27 - how important are music vids in 2022
22:25 - Balancing art vs business
23:55 - What makes Matt invest in artists
24:20 - How artists shoot themselves in the foot
26:35 - Home studios / leveraging them for money
27:37 - Leveraging platforms
28:41 - Jar of Deep Ass Questions
29:23 - What Matt never wants to do again
30:30 - Matt's ideal / non ideal environments
31:20 - How Matt defines success & failure
33:27 - Matt’s best & worst experiences in his career
35:53 - When should an artist pack it up
39:11 - Outro

In this podcast, Poncho & Cruz sit down with Iman Nunez to discuss how to land major opportunities, creating your own wave, wild concert stories & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping creatives turn their passions into profits."

IG: https://instagram.com/encore.pod?igshid=YmMyMTA2M2Y=
TikTok: https://www.tiktok.com/t/ZTdKa9y3U/
Twitter: https://twitter.com/encorepod_?s=21&t=t71H1UE1JnKcW8iXBZmGyA

Iman: https://www.instagram.com/onlyoneiman/

---------------------------------------------------------------------------------------------------------------------------------------------------------

Timestamps:

0:00 - Intro
1:44 - Comeups story
4:34 - When Iman started to believe in himself
6:43 - Having a DJ host your album
7:50 - How Iman started headlining shows
10:14 - How concert brands work
11:23 - How Iman throws his shows
12:15 - Why major platforms rock with Iman
12:41 - Investing in industry consultations
15:01 - How Iman linked with his manager
15:48 - How important is a manager?
16:24 - How to score huge opportunities
23:31 - Imposter syndrome
24:39 - Working with The Lox
29:17 - Riding own wave vs following the industry
32:38 - Wild concert stories
35:50 - How to land shows as a new artist
43:27 - Reading Iman's lyrics back to him
43:57 - “Life been different ever since I got a blue check.  People treat me weird like I change, but I ain’t switch yet”
47:38 - “I don’t need no more friends in my circle, these squares keep on boxing me in, like spaghetti”
51:02 - “Doubled up in profit but my friends will start to lessen” 
53:41 - “Y’all moving like y’all ain’t got nothing to lose, look at you playing the fool” 
55:55 - Outro

In this podcast, Poncho sits down with Michael Heiman to discuss working with legends, dealing with burnout, major regrets & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping creatives turn their passions into profits."

IG: https://instagram.com/encore.pod?igshid=YmMyMTA2M2Y=
TikTok: https://www.tiktok.com/t/ZTdKa9y3U/
Twitter: https://twitter.com/encorepod_?s=21&t=t71H1UE1JnKcW8iXBZmGyA

Mike: https://www.instagram.com/thacherryontop/

---------------------------------------------------------------------------------------------------------------------------------------------------------

Timestamps:

0:00 - Intro
1:32 - Comeup story
2:09 - Who Mike manages
2:50 - How Mike’s management company works
4:04 - How Mike markets his artists
5:01 - How the management company came to life
6:33 - Are blogs worth it in 2022?
8:33 - What Mike learned from countless artist interviews
10:38 - The qualities of artists Mike invests in
12:08 - What makes Mike turned off to artists
14:29 - What a manger should do for artists
16:18 - Working with PR companies
17:16 - What to not expect from managers
18:42 - Future plans for Mike?
19:13 - Should artists look for managers or managers look for artists?
20:29 - Mike looking for new artists to manage
20:37 - Ways artists annoy Mike
21:32 - When to cut someone off
21:55 - Career regrets
23:04 - Internal challenges
24:04 - Favorite & least favorite parts about being a manager
25:11 - If Mike could master any skill..
26:49 - What Mike never wants to do again in his career
27:42 - Outro

In this podcast, Poncho & Cruz sit down with Mike Snell to discuss working with legends, dealing with burnout, major regrets & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping creatives turn their passions into profits."

IG: https://instagram.com/encore.pod?igshid=YmMyMTA2M2Y=
TikTok: https://www.tiktok.com/t/ZTdKa9y3U/
Twitter: https://twitter.com/encorepod_?s=21&t=t71H1UE1JnKcW8iXBZmGyA

Snell: https://www.instagram.com/mikesn3l/

---------------------------------------------------------------------------------------------------------------------------------------------------------

Timestamps:

0:00 - Intro
1:44 - Comeup story
5:22 - Music internships
7:58 - Being confident in your music
8:54 - Moving to LA
11:21 - Importance of being mobile
12:08 - Being stepped on in the industry
14:16 - Why people book Snell
15:26 - Differences between famous artists & upcoming artists
17:25 - Focus on skills or connections?
17:45 - Avoiding burnout
21:21 - How to give feedback during sessions
25:16 - How to get in big rooms
29:27 - Planting seeds
30:35 - How it feels to work with legends (Kanye, Cudi, etc)
32:10 - Ways artists shoot themselves in the foot
34:32 - Appreciating the Ws
41:06 - Most painful sacrifice for career
42:49 - If Snell could snap & master any skill..
43:38 - Snell’s biggest internal challenge
45:45 - Everyone’s biggest career regrets
51:17 - Outro

In this podcast, Poncho & Cruz sit down with Prada Mama to discuss launching a reel challenge, opening up for A-List artists, handling criticism & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping creatives turn their passions into profits."

IG: https://instagram.com/encore.pod?igshid=YmMyMTA2M2Y=
TikTok: https://www.tiktok.com/t/ZTdKa9y3U/
Twitter: https://twitter.com/encorepod_?s=21&t=t71H1UE1JnKcW8iXBZmGyA

Prada: https://www.instagram.com/prada__mama/

---------------------------------------------------------------------------------------------------------------------------------------------------------

Timestamps:

0:00 - Intro
2:14 - Comeup story
5:12 - Lostboro // home studios vs pro studios
7:34 - Prada’a creative process
11:01 - Repping the hometown vs
13:16 - Prada’s music video process
16:48 - Why Prada’s supporters rock with her
18:16 - The Lostboro team
19:42 - Handling criticism
21:04 - How vital the team is?
23:17 - How Prada ran up the numbers
26:15 - Starting a reel challenge
28:52 - Opening up for major acts / how Prada got those opportunities
31:55 - Jar of Deep Ass Questions
32:35 - Who Prada wants on her team
34:33 - Most agonizing part of having a music career
36:42 - What needs to stop in the music industry
38:15 - What Prada’s legacy will be
40:02 - Outro

In this podcast, Poncho & Cruz sit down with Avi Wizwer to discuss getting on big playlists, engaging with fans, networking 101 & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping creatives turn their passions into profits."

IG: https://instagram.com/encore.pod?igshid=YmMyMTA2M2Y=
TikTok: https://www.tiktok.com/t/ZTdKa9y3U/
Twitter: https://twitter.com/encorepod_?s=21&t=t71H1UE1JnKcW8iXBZmGyA

Avi: https://www.instagram.com/_aviwizwer/

---------------------------------------------------------------------------------------------------------------------------------------------------------

Timestamps:

0:00 - Intro
2:50 - Comeup story
7:02 - Early days of making content / finding self belief
9:02 - Finding a lane / target audience
10:52 - Getting brushed off cause of age
12:44 - Getting treated different once verified
14:33 - How to truly get what you want in life
15:29 - Sculpting a winner's mindset
17:05 - How Avi blew on Tik Tok
19:15 - Dealing with drops in numbers
20:41 - How Avi moves on ideas
21:38 - Quality vs quantity content
25:36 - Sacrificing health for art/money?
29:15 - Taking influence from other creators
32:40 - Why Avi's content resonates
35:48 - Jar of Deep Ass Questions
36:17 - Most agonizing part of career
38:12 - Avi's best & worst decisions in his career
41:05 - Outro

In this podcast, Poncho & Cruz sit down with NateTaylorr to discuss getting on big playlists, engaging with fans, networking 101 & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping creatives turn their passions into profits."

IG: https://instagram.com/encore.pod?igshid=YmMyMTA2M2Y=
TikTok: https://www.tiktok.com/t/ZTdKa9y3U/
Twitter: https://twitter.com/encorepod_?s=21&t=t71H1UE1JnKcW8iXBZmGyA

Nate: https://www.instagram.com/natetaylorr/

---------------------------------------------------------------------------------------------------------------------------------------------------------

Timestamps:

0:00 - Intro
2:26 - Comeup story
4:13 - Self producing & mixing / is it worth it
8:00 - The early grind
10:19 - How Nate’s sound developed
11:43 - How Nate ran up streams
16:12 - Touring overseas
17:12 - Why some artists buy streams
18:25 - Where Nate’s fans come from
20:05 - How music gets discovered in 2022
22:44 - Engaging with fans
24:06 - Nate’s new music
25:05 - Getting on big playlists
27:46 - Making the most out of traveling
31:49 - Two managers?
34:22 - Why people believe in Nate
35:24 - Repping the hometown
36:43 - Choosing which songs to push / cut
38:46 - Pushing a song 101
39:56 - Encore’s opinion on Nate’s music
41:02 - Nate’s favorite songs
41:38 - Preparing for performances
43:10 - Jar of Deep Ass Questions
43:55 - Best & worst personality traits
45:08 - What Nate loves / hates about being an artist
47:08 - Outro

In this podcast, Poncho sits down with Big Boss Mulaa to discuss the realities of the industry, his experience being signed, career regrets & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping creatives turn their passions into profits."

IG: https://instagram.com/encore.pod?igshid=YmMyMTA2M2Y=
TikTok: https://www.tiktok.com/t/ZTdKa9y3U/
Twitter: https://twitter.com/encorepod_?s=21&t=t71H1UE1JnKcW8iXBZmGyA

Mulaa: https://www.instagram.com/bigbossmulaa/

---------------------------------------------------------------------------------------------------------------------------------------------------------

Timestamps:

0:00 - Intro
1:14 - Comeup story
2:06 - Mulaa’s creative process
3:03 - What makes beats stand out to Mulaa
3:30 - How Mulaa became a booking agent
5:50 - How booking shows helped Mulaa
8:08 - The reality of being signed
9:18 - Being outside?
11:01 - Why labels rocked with Mulaa
13:08 - What a label did for Mulaa
14:17 - Should artists strive to sign?
17:48 - Mistakes artists make with labels
19:57 - The new music industry
25:10 - Resentment from the industry
27:01 - Mulaa’s image / how he built it
28:44 - Mulaa’s face tats
32:41 - Why Mulaa got face tats
33:41 - Should artists tat their face?
36:29 - Jar of Deep Ass Questions
36:49 - Most irritating personality trait
40:01 - Best & worst parts about being an artist
42:09 - Mulaa’s biggest regret in his career
45:33 - Outro
46:42 - Message to artists

In this podcast, Poncho & Cruz sit down with Marco Plus to discuss earning true believers, his creative process, having three manager & many more topics surrounding artists' success within their careers.

"The Encore Podcast is a platform dedicated to helping creatives turn their passions into profits."

IG: https://instagram.com/encore.pod?igshid=YmMyMTA2M2Y=
TikTok: https://www.tiktok.com/t/ZTdKa9y3U/
Twitter: https://twitter.com/encorepod_?s=21&t=t71H1UE1JnKcW8iXBZmGyA

Marco Plus: https://www.instagram.com/itsmarcoplus/

---------------------------------------------------------------------------------------------------------------------------------------------------------

Timestamps:

0:00 - Intro
1:30 - Comeup story
4:06 - Pressure to conform to the wave
5:02 - Marco’s creative process
7:48 - Marco’s style
11:21 - Why Marco doesn’t wear jewelry
13:12 - How Marco chooses beats
15:39 - Why Marco travels so much
17:19 - How Marco ran up the numbers
22:22 - Why Marco’s managers believe in him
23:34 - Having three managers at once?
25:19 - What Marco wants from music
26:52 - Chipped shoulders
29:07 - Signing with Cinematic
31:20 - Downsides to being signed?
32:01 - How Marco got on label’s radars
32:53 - Jar of Deep Ass Questions
33:21 - Working in different enviroments
35:12 - The types of people Marco keeps around
39:34 - Favorite & least favorite parts about being an artist
41:22 - Marco’s worst fear in music
43:37 - Outro