It's INBOUND week, y'all, and as you may remember from last week's episode, your HubHeroes crew are beyond excited for what's to come over the next few days. But for today's episode, we want to take you on a trip down memory lane to INBOUND 2018, when HubSpot rocked everyone's world with the introduction to the Flywheel:

For those of you who were in the HubSpot world at the time, you know what a shake up this was, as it was a radical departure from the traditional ATTRACT > CONVERT > CLOSE > DELIGHT FUNNEL model we had clung to as the cornerstone of the inbound marketing methodology for years.

However, to this day, this incredible innovation in the inbound space is still mystifying some. So, we're breaking it all down for you in this episode with a deep-dive into the Flywheel – specifically the engage stage – as well as what it really means to build trust as a business ... or is the idea of that crap?

WE ALSO TALK ABOUT ... 

• What inbound is today – no longer a marketing strategy, but an overall growth strategy for a business.
• What the engagement phase really is, and why it's the necessary pivot toward a more human approach in your business strategy.
• Unpacking the mythologized romanticism that's been built up around the concept of creating and earning trust as a business with prospects and customers.
• Devyn also lights it up with this gem: "Be prepared to nuke your whole system. That is usually my default (when giving advice) advice." BOOM!

Are you ready to dig in? Let's do this!

RESOURCES FOR THIS EPISODE

Some of these we talked about, others we're adding because they're only going to make the episode that much sweeter for you ... 

• What is growth strategy? with Troy Sandidge (HubHeroes, Ep. 6)
• INBOUND 2022 prep, a trip down memory lane, and a pop quiz (HubHeroes, Ep. 5)
• Attraction: What makes great content? (HubHeroes, Ep. 2)
• Join The HubHeroes Podcast community!
• Wait, what the heck is The HubHeroes Podcast?!

YOUR ONE THING FROM THIS EPISODE

I don't care if you write this down on a post-it note, print it out and make it a poster, or scrawl it across your mirror in lipstick. My man, Devyn, laid down an incredibly powerful truth in this episode, and if you remember nothing else, you can't forget it:

Being a helpful human, that's what this is all about.