The Engaged Club

The start of a series of podcasts on Jim Hope's "Rules of Club Management." These are must listen episodes that will benefit you and your club for years to come.

In this episode, Jim lays out and discusses Rules #1 and #2: Identifying your Weaknesses and Integrity is Everything.

Are you the type of club manager that approaches new technology with skepticism, weighing the cost and considering the budget?

When it comes to tech like apps, software, devices, and even equipment for our kitchens or retail spaces, it's better to explore the value it brings to the member or customer. Your customers have adopted a lot of technology and related habits. Leverage these tendencies to grow your club - and your budget - at every turn.

Change can be scary and uncomfortable, but change is necessary for growth, prosperity, and success. We all know this, yet some club managers and owners refuse to accept it.

Listen as Jim and Roger discuss why change is so important and how you can change your thinking to embrace change.

How frustrating is it when a member of your club tells you about a purchase they made at the local Big Box Golf Store? Big Box Golf Stores can't provide the same value your Pro Shop does, yet they're still eating your lunch.

In this episode, I do my best to breakdown what's happening in your customer or your members mind and help understand a strategy to reclaim some of your business from the Big Box Golf Stores.

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"You can't please all of the people all of the time," or so they say. It can be difficult and frustrating to manage member expectations when it comes to the various aspects of operating your club's Food & Beverage program. You may have to deal with everything from complaints about prices, removal of menu items, and the occasional "why can't our club be like..." question.

In this episode, Jim Hope lays out some practical advice on how to handle member expectations and how to find your North Star in your F&B department.

Every club has its power centers and individuals who believe the club should head in a certain direction. Navigating the politics of your club is a real challenge and the path is loaded with landmines.

Jim lays out some simple rules about how to handle the politics in your club, how to stay neutral, and how to make sure that even in a highly-charged environment your board and your employees are protected from the "loud voices."

We've talked about the importance of building a quality email list and making sure the leads you collect are likely to engage. In this episode, Roger breaks down how to do that beginning with how you ask for the email address to the crucial step that many clubs DON'T do.

You've just started as manager at a new club. You've got a mandate from the board. How quickly should you go about implementing it.

Jim breaks down the considerations for moving ahead with any kind of change, big or small.

Jim brings up an interesting question that many club managers, marketing directors, and board members might wrestle with from time to time. 

Does an Online Ad Campaign Make My Club Look Cheap or Desperate?

Listen in as Roger and Jim discuss why online campaigns might be the perfect way to showcase what your club has to offer to your ideal customer.

As club managers it can be difficult to get your staff members to really buy in whole-heartedly to the culture of your club. That buy-in is important to make sure your members get the experience they deserve with each interaction.

Jim offers some great points on engaging your employees and making them feel like an important part of the club's culture.