A proper social media marketing strategy can make a big difference for your club's brand and bottom line. The problem is, too many club managers find social media marketing time consuming and they don't know if it's actually working. There's a tremendous opportunity for clubs to tell their story on platforms like Facebook and Instagram. And doing it well isn't nearly as difficult or overwhelming as it may seem on the surface.

Roger illustrates a social media planning session you can hold at your club that creates an entire year's roadmap for your social media marketing.

When you realize that your club's marketing could use improvement and that your club depends on it, you might feel overwhelmed.

Where should you start when it's time to fix your club marketing? Who should be involved in the process?

Roger has some helpful and soothing advice in this episode of The Engaged Club including "you don't have to boil the ocean."

It's not the size of your database that counts, it's the quality of the contacts.

There's an axiom that "he with the biggest database wins." This is surely a myth. Any club can go online today and buy a database with tens of thousands of contacts. The database would be large, but the contacts wouldn't be very high quality.

In this episode, Roger explains how to generate high quality leads and how to treat your contact database for better results.

It's not the size of the database that counts. it's the quality of the contacts. 

Heading into a new job can be daunting. There's uncertainty about expectations and you might catch yourself guessing what your members, your board, and your staff are looking for from you.

In this episode, Jim Hope lays out a solid action plan for starting out in a new management position at any club. He'll walk you through your first week and your first 100 days on the job so you'll have everything you need to thrive in your new posting.

It's a hot topic whenever Club Managers get together; Governance.

Jim does a thorough job breaking down the purpose and makeup of effective governance. He also gives you a tool kit to "check the temperature" at your club and how to persuade and empower your boards and committees to govern your club for the benefit of current and future members and the overall health of the club you manage.

At Offcourse Golf, we get a lot of requests to integrate Facebook with the websites we build.

It's not something we recommend.

In this episode, Roger explains his perspective on why clubs might want to remove their Facebook page feeds from their website altogether.

Many club managers give it their "all." They're at the club for every meal service, every function, every event. These managers put the club before their family, their personal life, even their own health.

Jim passes on some wisdom that every we should all contemplate for our own well-being and for the benefit of the club's we run.

Should your club advertise on radio, television, and newspaper - the so-called 'Legacy Media.; Advertising is a big part of a club's marketing plan, but not all ads have equal impact. 

Roger breaks down the pros and cons of buying legacy media advertisements and how they fit into your overall marketing strategy. 

It's an age old axiom: "The Customer is Always Right." 

But are they? 

Jim gives a great answer to the question and explains what he means with a few great stories as examples that will make you rethink they way you approach customers and members that throw you a curveball, even if it's your most predictable, longstanding member.

Jim has a question: Why is it important for private clubs to embrace technology?

If you look around the club, you'll no doubt see that your members, individually and collectively, embrace technology in various ways. In this episode, we explore how embracing and adopting emerging technology is both a service to your members and a way of involving them in telling the story of your club.