The Engaged Club

Most clubs know they should have some presence on Facebook and other social media, but doing it well and regularly can be a challenge.

Roger and Jim talk about how to simplify the process and focus on the important aspects of audience engagement to take your club's Facebook game to the next level.

Email marketing is a powerful tool that every club should be using to keep members informed and engaged and to keep guests and customers coming back for more.

Many club managers and operators look at the open rate on their emails as a sign of success.

Roger suggests tracking some more meaningful stats and gives you some ideas for improving your overall metrics.

The strength of a team comes straight from the top. How can we expect our frontline workers to deliver top-calibre service and experiences if we make them feel directly involved in our business and celebrate their achievements?

Jim shares a story from a recent experience at a big box store that you can put in play at your club immediately.

Your customers' first impression of your club or golf course is often your website. What does it say about your club if the website is out-of-date or just doesn't work properly?

Roger and Jim discuss the importance of keeping your club's website up to date.

Most clubs do the big things right. The paint is fresh, the windows are clean, the grass is cut. But what about the small stuff? Especially the small stuff that gets noticed.

Jim Hope shares a great story from one of his first jobs that reinforces the importances of looking after the little details and how to develop the same sense of importance in your team members.

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Welcome to the Engaged Club!

We're Roger Kingkade and Jim Hope and we want to share our expertise in club management and digital marketing with you.

This is our launch point!

See acast.com/privacy for privacy and opt-out information.