Read the Article on Substack

Thank you to @BryanDenlingerKJVM for putting this book on my radar: https://youtu.be/EMpuUjcOOH8

Watch the Shortened Video Deep Dive

The line between entertainment and reality has vanished. We are now living exclusively in "the entertainment zone".

Welcome to The Deep Dive, where we explore the "E-factor"—the mandatory insertion of entertainment value into every single consumer interaction. This episode analyzes a 1999 text, "The Entertainment Economy," which serves as a blueprint for 21st-century cultural dominance.

We reveal the system's architects, "The Moguls" , and their agents, the "Creative Suits" , who were trained to blend showbiz intuition with financial analysis. Discover the "Hedonic Trap" and the rise of "Hedonomics" —a culture that prioritizes "feel-goods" over tangible goods.

We uncover:

1. The Origin: How industrial giant Westinghouse (maker of turbines and refrigerators) pivoted to become the media empire CBS.
2. The Infiltration: How Citibank planned to become "cool" and turn banking into "exciting content" , labeling its credit card "the official currency of playtime".
3. The "Time Weapon": How your fragmented free time is sold back to you as "commercial leisure time" , forcing you to pay a premium for "guaranteed" fun.
4. The "Shopperly Way": How malls like Ontario Mills use indoor zoos and ice rinks to put you in a "fun-seeking state of mind" to make you spend more.
5. The Wall Street Halt: The terrifying day global commerce froze because CNBC aired a story on "cybersex" instead of the stock ticker.
6. Politics as Showbiz: How leaders like Reagan and Clinton were packaged as TV archetypes , and how the media moguls became the new gatekeepers of democracy itself.

Finally, we reveal the one vulnerability in this entire system of control: the "creative element" —the unpredictable, irrational nature of human desire that the moguls can't control.

Follow our live analysis on X at https://twitter.com/officialurbanus