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Read the Article on Substack
Thank you to @BryanDenlingerKJVM for putting this book on my radar: https://youtu.be/EMpuUjcOOH8
Watch the Shortened Video Deep Dive
The line between entertainment and reality has vanished. We are now living exclusively in "the entertainment zone".
Welcome to The Deep Dive, where we explore the "E-factor"—the mandatory insertion of entertainment value into every single consumer interaction. This episode analyzes a 1999 text, "The Entertainment Economy," which serves as a blueprint for 21st-century cultural dominance.
We reveal the system's architects, "The Moguls" , and their agents, the "Creative Suits" , who were trained to blend showbiz intuition with financial analysis. Discover the "Hedonic Trap" and the rise of "Hedonomics" —a culture that prioritizes "feel-goods" over tangible goods.
We uncover:
Finally, we reveal the one vulnerability in this entire system of control: the "creative element" —the unpredictable, irrational nature of human desire that the moguls can't control.
Follow our live analysis on X at https://twitter.com/officialurbanus
By Urban (@officialurbanus)5
1111 ratings
Read the Article on Substack
Thank you to @BryanDenlingerKJVM for putting this book on my radar: https://youtu.be/EMpuUjcOOH8
Watch the Shortened Video Deep Dive
The line between entertainment and reality has vanished. We are now living exclusively in "the entertainment zone".
Welcome to The Deep Dive, where we explore the "E-factor"—the mandatory insertion of entertainment value into every single consumer interaction. This episode analyzes a 1999 text, "The Entertainment Economy," which serves as a blueprint for 21st-century cultural dominance.
We reveal the system's architects, "The Moguls" , and their agents, the "Creative Suits" , who were trained to blend showbiz intuition with financial analysis. Discover the "Hedonic Trap" and the rise of "Hedonomics" —a culture that prioritizes "feel-goods" over tangible goods.
We uncover:
Finally, we reveal the one vulnerability in this entire system of control: the "creative element" —the unpredictable, irrational nature of human desire that the moguls can't control.
Follow our live analysis on X at https://twitter.com/officialurbanus

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