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The dramatic tale of how Lee's 10-year-old daughter Aria passed away from complications of Alagille syndrome, spent six solid months trying to drink himself to death, and completely changed his perspective on why he writes copy. He has worked with hundreds of business owners from Russell Brunson of ClickFunnels to the legendary marketer Dan Kennedy and Joe Vitale (author of numerous books and The Law of Attraction).
But for Lee, it isn't about impressing other copywriters.
It's about authentic, compelling messages that keep customers coming back. He went on to talk about how to cultivate long-term relationships with your audience, how to stand out as a copywriter and find good copywriters to hire for your business. Receiving a black belt almost 30 years ago back in 1991, the practice of Tae Kwan Do had a significant impact on how Lee thinks about success and excellence. Lee explains how martial arts, Eastern philosophy, and life experiences culminated in his non-formulaic approach towards writing copy and branding.
Discover What's Inside The BossCast Academy: http://bit.ly/bosscast-podcast
Not feeling good enough? Do you feel like you have to live up to something? Are you afraid of making mistakes? Looking bad in front of others? In today’s episode, I talk about perfectionism, it’s downsides, how to spot it in yourselves, and the underlying deeper psychological reasons in yourself that you can identify, what it costs you, and why you need to change.
Discover What's Inside The BossCast Academy: http://bit.ly/bosscast-podcast
Forbes Contributor Sara Larsen said: "For today’s businesses, video is scalable, the key is choosing right". Discover how to leverage video for your business by understanding the strategies Joel and his community used to sell over $1,000,000 in videos. How do we choose the right videos for our business? In this episode, Joel shares the principles and differences between video production and video strategy, as well as how you can capitalise on the changing landscape of today's world to unfairly dominate your competition.
Discover What's Inside The BossCast Academy: http://bit.ly/bosscast-podcast
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