The Entrepreneurial Web

This week I’m going live with my guy, Matt Dacey. We’ll be shining some light on business plans & why they change.

Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces his message of the week, “When one door is closed, many more are open”, and introduces his guest, Matt Dacey, an entrepreneur, who works with lights and purple belt in Brazlian Jiu Jitsu. Matt explains how he has worked globally in lighting, specifically discussing how he worked in Dubai in 2008. He was explaining because of the 2008 recession in the United States, there was no more work in the United States for his field, but there was plenty of work in Dubai at the time, even though they went through a similar recession the following year. The two discuss the different kinds of lighting work that Matt does, that he does work in mostly hospitality, specifically hotels, but he got his start in theatre and theatre lighting. Jeremiah endorses Matt’s work as he completed a lighting installation in his restaurant Della, and how even years after he has not needed to change a lighting strip. The two discuss the similarities and differences between music and lighting, as Jeremiah has gotten a formal education in music, and Matt points out that similar to music in how the interesting aspect is based around and created in the spaces in between the notes, the interesting aspects of lighting is created around the shadows in between the lights. Matt explains his journey through the lighting industry, and how it is difficult to break through to the upper positions in lighting in already established companies, and how he became motivated to create his own company.

Jeremiah and Matt discuss how one learns through failure, and how Matt has experienced this during the post 2008 recession, as well as the current Covid-19 pandemic, and how Matt continues to want to create new things and make things happen. Jeremiah explains how this drive to want to make things happen that he and Matt share is a drive that is often shared by people in creative degrees, as he has a degree in Music and Matt has a degree in music. Jeremiah explains how he likes to be his own boss, which is what he does currently through all of his business ventures, and the benefits of being one’s own boss. But, he also explains that being an employee isn’t a bad thing and that there are benefits to be an employee as well. The two discuss Matt’s business model that he recently shared with Jeremiah, specifically how it was mostly remote, and if you have employees within the model a third of the plan must be dedicated to core values and training for the employees, specifically within the three pillars of business, prospecting, marketing, and sales. Jeremiah and Matt continue to discuss Matt’s belief that a direct channel is one of the most important aspects of his business plan, but Jeremiah disagrees as he believes that if Matt wishes to continue to scale his business, he needs to scale his distribution alongside his intimacy he is currently scaling with the direct channel. That because Matt’s business is exponentially growing, he will reach the point where he will not be able to handle every aspect of the business personally, which is why Jeremiah believes he should put a focus towards expanding his distribution avenues and not focusing on a direct channel.

Jeremiah and Matt discuss why Matt chose the second plan out of the two business plans that he created for his lighting business. Matt explains how the two plans had two separate missions, that the first plan was based around a goal of lighting, and the second plan was based around the need for lighting. Matt explains that along with the difference in missions, the different laws in North America surrounding lighting required him to hike up higher prices for him to pay instead of the second plan is nonprofit for the lighting industry, with help from other industry members, focusing on New York laws for the lighting industry, with a focus on teaching newcomers to the industry. Jeremiah discusses how with this second plan Matt is creating and building a community around his industry with his second business plan. Matt explains how he is nervous about losing the community because of the Covid-19 pandemic, as it is based on New York designers and people in lighting, and many people during the pandemic left New York city. Matt gives the example of his friend who left New York during the pandemic and moved to Austin, Texas because he had a family and no longer wanted to live in an apartment in New York City, and could still work in his industry in Texas. The two also talk about how because of this mindset, there are many empty commercial spaces throughout New York City, and Jeremiah explains how when he goes on walks throughout Brooklyn he sees more and more empty storefronts each time. Matt goes more in depth on his nonprofit that arose out of his second business plan.

Jeremiah and Matt discuss Brazilian Jiu Jitsu, and Matt explains how training for Jiu Jitsu has helped him in running a business. The two discuss the Brazilian Jiu Jitsu world and community, and Matt explains how he was impressed when he first began raining when he realized that improving one’s skills in Brazilian Jiu Jitsu is infinite and you can always grow and improve. Jeremiah continues off of this point and how it is mind blowing how infinite Jiu Jitsu training is, explaining a seminar he recently went to that put him out of his comfort zone in Jiu Jitsu in which he greatly improved. Jeremiah compares the Brazilian Jiu Jitsu community to the ClubHouse social media community, and how while it looks intimidating from the outside, when one actually tries to join the community they find that everyone within the community is very welcoming and happy to have someone new in the community. Jeremiah explains how Jiu Jitsu has helped him get over his imposter syndrome that he has in other aspects of his life, how when he first joined Jiu Jitsu he had no idea what he was going to do in training, but learned along the way and learned what Jiu Jitsu techniques were best for him to use. He continues to explain how he carries this to his professional life, and how for a long time he felt imposter syndrome in creating businesses and that he felt that they were all going to fail. But, once he realized that everyone else who was first starting a new business also felt this way, he was able to get over the feeling and learn what techniques for running a business are best for him.

How many times have you heard "that will never work?!"

That's the name of the highly-anticipated new podcast hosted by none other than Marc Randolph. Although best known as the co-founder and first CEO of Netflix, Randolph’s entrepreneurial career spans more than four decades, and he's a sought after speaker, consultant & author.

His new show centers around helping entrepreneurs turn their nascent businesses into sustainable companies. His unique combination of analytical skills, tough love, and a healthy dose of humor will be utilized unearth the blind spots that may be holding guests back.

Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces his message of the week, “You miss one hundred percent of the shots you do not take”, then also introduces his quest for this episode, Marc Randolph, a successful entrepreneur and well known as the founder and first CEO of Netflix. The two discuss Marc’s new podcast That Will Never Work, and Jeremiah remarks used that phrase to describe Netflix when Marc was first introducing the idea of it. Marc continues to explain how throughout the process of creating Netflix, he heard that phrase many times, and Jeremiah remarks how these criticisms that people receive towards their entrepreneurial ideas often help people become better at what they do. Marc explains that he believes that the best response from hearing “that will never work” from people is to realize no one knows the future, and one can only know if an idea is a good idea or a bad idea is to try the idea out. He also explains how he always shares his ideas because he is always willing to hear criticisms so he can continue to improve himself and his ideas. The two discuss business fatalities, and how instead of it being a homicide with outside forces being its downfall, it is a suicide with inside forces being the downfall. Marc brings up imposter syndrome, and how it often affects people who are successful in their business, and how he often felt imposter syndrome while others looked to him for advice on running a business. Jeremiah continues by discussing how he went to a panel that discusses imposter syndrome, and how many people who are overachievers feel imposter syndrome, because they don’t believe they deserve the success they received.

Jeremiah and Marc discuss why Marc decided to start his podcast, That Will Never Work, where he is working with new entrepreneurs, essentially making the podcast a public coaching session. Marc had noticed throughout his time prior to the podcast where he was doing the same coaching, that the same questions kept arising across all of the different sessions. Because of these common questions and areas of entrepreneurship being brought up in these sessions, he was motivated to create this podcast to make this advice available more broadly than in one on one sessions. Marc explains how entrepreneurship is a very lonely profession, and how unless one has a personal mentor, there are not a lot of resources to go to for advice or answers for any issues that come about, and Marc wants his podcast to become a resource for entrepreneurs. The two discuss several episodes from Marc’s podcast, and the questions that the entrepreneurs brought up in the episodes. Marc brings up many of the issues entrepreneurs face are not necessarily business related, as a recent guest on his podcast was worried about balancing work and home life, as he was starting a new business but he is also married with three young children. Jeremiah and Marc discuss the Club House platform, and if Marc will be making use of the resource in the future.

Jeremiah brings up the topic of Club House back again, and how it is different from other platforms for networking as it is an audio only platform, and asks if Marc is planning to go through with video and audio, or with audio only. Marc discusses how his podcast is both a combination of video and audio components, though as he believes the video component to be necessary in marketing the podcast, he isn’t quite sure on how much a video portion adds to the podcast, as it is just a video of two people talking. The two discuss what they would say to their young entrepreneurial self, and Jeremiah brings up that he would tell his younger self that you are not alone, and you don’t have to do it alone. Jeremiah continues to explain how it is nearly impossible to create and run a business alone, and that reaching out for help is not a bad thing and is in fact helpful in keeping your business successful. Marc agrees with this sentiment, and how the seven by twenty four responsibility for a business is not healthy, and that him being a mentor for new entrepreneurs helps him to remind himself of this sentiment. Marc continues to explain how being a mentor helps for the entrepreneur he is mentoring to have an impartial look at their business, who is not emotionally connected to the business, and can give steady advice about the problems that arise. The two discuss starting and running a business under pressure, and how in those moments when running a business is most difficult, is often the point where you learn the most from your actions.

Marc retells an anecdote that taught him that his mentorship that he partakes in is not him simply wanting to get his “start up” fix. He retells how he went to a retreat where there were mostly entrepreneurial women, where he spoke on entrepreneurial ideas and what to do with them. While at the retreat he realized that many people have these great ideas for products or businesses, but they are just stuck in their heads. After making this realization he had another realization that it is his purpose to help these people get these ideas out into the world, and become successful with these ideas. Marc continues to retell how he works with college programs to recruit students to become entrepreneurs, and how his brother who is an investment banker in New York goes to the same school to recruit students to become bankers, and how they often have a competition in recruiting students. Jeremiah brings up how the core of entrepreneurship is solving problems, and how being a problem solver is in the DNA of an entrepreneur, and Marc continues explaining how there are particular problem solving skills that can be learned through mentorship. Marc also explains how the advice that he gives on business start ups can be used in everyday life, not only in creating a business. The advice can be taken by all people of all ages, and even if they are not an entrepreneur, and they can take the advice to get a new outlook on their current career and job.

I have the honor & privilege of welcoming seasoned Wall Street executive & author, Ed Hajim, to the show!

I’ve heard many success stories that were fraught with challenges, but Ed’s rags to riches story is exemplary. He was kidnapped by his father, told his mother was dead, and orphaned before receiving a scholarship to the University of Rochester (my wife’s alma mater), and an MBA from Harvard.

Ed’s accomplishments are too many to list here - it would be an understatement to say he’s held senior management positions at some of the most prestigious financial institutions in the world. As well, after twenty years as a trustee of the U of R, Ed became chairman of the University’s board.

Last month Ed released his book, On The Road Less Traveled, and it stands as a testament of the value in facing adversity, and a framework for survival for those of us still in the thick of it.

The last year has certainly presented plenty of opportunities to put Ed’s story into real time application. 

Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces his message of the week “when you learn to make adversity your ally, it becomes a super power”, as well as his guest Ed Hajim a successful entrepreneur and author. Jeremiah explains how Ed’s alma mater the University of Rochester is where his wife went to school and how the university has helped his wife through her education. Ed explains his journey through attending a private university as outlined in his book The Road Less Traveled, and how he came to the decision to go to Rochester compared to the other universities he was accepted into. Ed retells the difficulty of the engineering process, and how only a few of his classmates in chemical engineering graduated alongside him, but regardless of the difficulty, the University of Rochester was an excellent place for him to attend. Jeremiah and Ed discuss Ed’s current endeavour of coaching first generation college students, as he was when he attended, and how many first generation students excel academically but struggle socially, and he wants to help these students be successful in all aspects of the college experience. The two discuss why Ed was incredibly involved in the University of Rochester community, and how being involved helped him throughout his college experience. Ed continues to explain how he came to realize how much he enjoyed helping people to achieve things beyond what they believed they could through his time organizing and creating a humor magazine for the university.

Jeremiah and Ed discuss the fragility of one’s professional existence as affected recently by the Covid-19 pandemic, and how the adversity they had experienced in their lives has better prepared them for their future. Ed explains how he ended up in New York and New York City, as he was originally from Los Angeles. The two discuss Ed’s attitude he adopted at a young age as to keep moving forward and not lose himself in the adversity, and he brings up the example of the Covid-19 pandemic. Ed explains how Covid-19 is one of the “big hits” to the current generation, comparing it to the global reach of the Great Depression of the 1930s, and how medicine has been greatly impacted due to the pandemic, and while the pandemic has negatively impacted daily life, but medicine has also improved due to the pandemic as well. The two discuss how Ed has changed the adversity he faced into an ally for him, as he has lived in multiple places before high school, he gained the ability to become easily adaptable. He also explains how change is fine and even exciting to him, because of his upbringing which gives him an advantage over people who have lived in one location throughout the entirety of their lives who are uncomfortable with change. The two discuss the changes to society that will result due to the pandemic and how these changes will affect daily life.

The two discuss Ed’s decision as a young adult to seal his background and not mention it to anyone else, to the point where his wife and children were asking for a complete record of his life growing up. This interest from his family with a combination of working with the University of Rochester motivated him to write his book. Ed explains how he gained the mindset from his childhood of not to become a victim and to keep moving forward, and with this mindset he adopted he has been able to strive to complete more things he wanted to do regardless of whatever adversity he faced. Jeremiah explains how he has been telling people to use Ed’s book as a reference material, as everyone will face adversity in their lives, and you will not know how to overcome it if you don’t experience it. Ed continues off of that point to discuss how failure is a gift if you experience it early enough, and that partnership is extremely important in life, especially in today's society, regardless if it's platonic, romantic, or business based. Jeremiah agrees with Ed’s point about failure being a gift if you experience it early on, because he himself has had several failed business attempts, and without these failed attempts he wouldn’t have known how to succeed nor help others succeed in their business endeavors. Jeremiah and Ed discuss the similarities between Ed’s lessons and the lessons that are often taught in martial arts.

The two discuss Ed’s belief that if you operate on passion then your work is not work, and Jeremiah brings up the point how in the present day, especially due to the pandemic many business owners and entrepreneurs are only working to work. Ed suggests that you should outline your passions, and because these passions morph you should keep track of your passions, and if you exercise them when they change you will be home free. He also explains how the context of when you are living is just as important as the passions themselves, and a balance between your passions, the historical context of when you are currently living, as well as your principles is necessary to live a positive and happy life. Jeremiah brings up the quote“Hard times create strong men, strong men create easy times, easy times create weak men, and weak men create hard times”, and the two discuss their opinions on the quote. Ed brings up the point that strong men can become weak and weak men can become strong because of the environment they live in, and that context is not taken into account in the quote. The two discuss advice they would give to young people who are growing up in the current environment, and Ed says you should focus on your passions and the change that is occurring around you. 

On the heels of my mentor, Tony D, I've been digging deep into brand identity, mission statements and company culture & values lately. It's been the topic of many Clubhouse rooms that both myself and Joseph Massaro, of Connecticut-based Bruno Massaro & Sons, have participated in recently. This week, Joseph & I are going to venture down the rabbit hole to discuss ways these necessary components of you business inform each other and your outreach.

Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces the message, “It is often difficult on how to accomplish your goals, if you know the why you want to accomplish your goals, it is easier to figure out the how”, and introduces his guest Joseph Massaro. The two discuss the necessity of the principle of becoming comfortable with being uncomfortable, which is important both in Brazilian Jiu Jitsu and in business. Jeremiah and Joseph both discuss their experiences in martial arts and their future goals in each of the martial arts they partake in. The two discuss entrepreneur Gary Vaynerchuk, and the similarities and differences between him and Jeremiah’s personal mentor, Tony D. Jeremiah explains his journey in the restaurant industry, and his experience in opening up restaurants through the New York boroughs. The two discuss how the Covid-19 pandemic has affected the restaurant industry, and Joseph brings up the point that many of the people who operate restaurants who have operated outside of the box throughout the pandemic have continued to be successful in the pandemic.

The two discuss the need to be cautious, and not to put all of your eggs into one basket, as the trends are continuously changing, and you do not know what the next trend in business will be. Jeremiah discusses the saying that his mentor had told him that, “It is better to own 20% of five things than to own 100% of one thing”, and how this mindset influences his business decisions. Joseph discusses his personal investments, and how he works to invest in stocks, precious metals, as well as some artwork, and how by spreading out his investments is the best way to invest his money. He also retells an anecdote about how he invested 25 dollars in sealed pokemon cards years ago, which he recently sold for 3750 dollars. The two discuss Joseph’s full time job in construction, and the changes he made due to the housing crisis in 2008. Joseph also explains how he believes that one’s own time is more important than any amount of money you can make, and that one will get more out of life by spending time with family and friends, rather than only working and earning money.

Jeremiah and Joseph discuss Joseph’s three pillars, which are the words that Joseph would want to be associated with his business, hardworking, loyalty and artistry. Joseph explains the difference between being a leader and a boss, and how he doesn’t believe in operating as a boss with his employees, but rather operating as a leader. The two also discuss the working environment at Bruno Massaro & Sons, and how because they treat their employees well, and pay them well even though their employees are not unionized, they are able to retain almost all of their employees. Jeremiah and Joseph discuss the differences between hardworking and experience, and how Joseph is able to marry the two through his business. The two discuss the saying of “selling to 98.2 degrees”, and that everyone is in the human business, and what matters more than your product is the customer.

The two discuss loyalty and honesty in running a business, both with each other and with the clients. Joseph explains how he builds loyalty with his clients, citing one anecdote about how one of his clients was not happy with the job done, and he redid the job so they were happy with the outcome, displaying his loyalty to the customer by redoing the job without charging them more. By showing loyalty to the customer, the customer in return is loyal to him, with both continued business and positive reviews of their business online. The two discuss marketing on social media, and how they focus on the story of themselves and their business rather than the work itself, allowing a relationship to build between them and potential clients.

In a growing digital landscape, the use of social media for businesses & entrepreneurs is nearly as important as cash flow. But how does one make the most out of social media?

This week we'll hear from Gridlock Media CEO, Andamo Hondo, on first what it was like to build a successful social media company, and also how his company's strategies with help your business grow.

Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces his message of the week, “I want to do better today than I did yesterday”, which is a quote from his guest, Andamo Hondo, the CEO of Gridlock Media. Andamo explains his experience in running a social media based business, and what kind of people he believes are well suited for social media digital marketing. Andamo continues to explain how he first became interested in creating content, as when he was working in music he had to create his own graphics, and videos to promote his music, and how these skills were easily transferred to his current career of running a business of creating advertising and promotional material. He explains how he prefers this method compared to the freelance career path for skills like photography or graphic design, as through the business he has a more steady income for him and his employees that can not be found in freelance. The two discuss the ins and outs of Gridlock Media, and how Andamo takes an organic approach towards advertising his business. Jeremiah brings up the point that he believes that paid advertising while not as ideal as organic advertising, it does lead to more organic advertising.

Jeremiah and Andamo discuss how Gridlock Media has recently gone international with their clients, and how in the future Andamo wants to create photography training within Gridlock Media to help photographers improve, so they can be successful during and after their time at Gridlock Media. The two discuss the differences between hiring freelance workers compared to full time employees, and the benefits of each option. Jeremiah describes the concept of working for and working at your business, and how its difficult for one’s business to become sustainable if one takes on all of the responsibilities of their business. Andamo discusses how he views communication as one of the most important elements of running a business, and how he focuses on learning what the photographers he employs want to do with their career, he can better assign them jobs that they will be able to both excel at and enjoy. Jeremiah and Andamo discuss their opinions on nine to five jobs, and how they believe that there is nothing wrong with having one.

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Jeremiah and Andamo discuss investor and board of trustees, and Andamo explains why he has a board of trustees for his business even though he does not have investors for Gridlock Media, which is due to him starting a new business in home renovation. The two discuss how the Covid-19 pandemic has affected people’s careers, and how many people had decided to start their own businesses because of either losing their jobs or realizing their fragility in their current career, which creates a need for digital marketing experts. The two also discuss entrepreneurial mentorship, and how Andamo wants to go into mentorship as he is passionate about helping other people start their own businesses and avoid fatal business mistakes. Jeremiah discusses his experience on working on a board of trustees for a local nonprofit and how this experience has affected how he operates his business.

Jeremiah and Andamo discuss whether or not the market is oversaturated with social media companies, and whether or not there's room for new people to join in, be successful, and make a living. Andamo discusses how he believes that there is wiggle room for new people depending on the niche of content they are successful with, as everyone thinks differently, and if you do it differently enough you can be successful. Andamo also explains how honesty is one of the most important aspects of working with clients, that being upfront with what you are confused with and what can logistically be done is the best approach to working with clients. The two discuss specialization, and how if one figures out and is honest with themself with where they are, and are able to find their specialization they will be fine in starting in social media digital marketing. The two discuss posting across platforms, and Andamo brings up the point of not posting the same graphic across all platforms at the same time, and by diversifying one’s content they are able to get more interactions and a farther reach on social media.

Former athlete & music producer turned creative entrepreneur, Travis Lachner (aka TLock) helps high-performers level-up with media-based marketing via podcasts, live shows & video, as well as brand & digital marketing. This week we'll get some of Travis's best advice for marketing your business or brand and learn about how he's crushing it on LinkedIn!

Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces the message of the week, “recognize your roots, but realize they’re for growing”, and introduces his guest, Travis Lachner. Jeremiah and Travis discuss Travis’s time in music and athletics and the journey of transitioning from that to digital marketing. Travis explains that his work ethic and personality came from his childhood time as an athlete, and how he focused on athletics until college when he realized he wouldn’t be able to pursue hockey anymore, and changed his focus to becoming a music producer. While struggling with producing music, Travis explains he was able to find branding and marketing, and found that he was not only exceptional at it, but also enjoyed it. The two discuss their formal education in college, with Jeremiah going to school in music and Travis majoring in journalism but pivoting to a more general communications degree. Jeremiah explains how he came to the realization that everything is content and based around content, and how he had been creating content for years, and all he had to do is market said content. Travis explains how recently over the past year all of his previous lanes for career paths have been converging into one.

Jeremiah and Travis discuss digital marketing in the Covid-19 pandemic, and how the client base is expanding because of the pandemic. The two discussed a post that Travis made recently regarding being an introvert, and how continuing to live stream throughout the pandemic has helped him with that. Travis explains how the pandemic is what cemented him in his current position as a digital marketer, giving an anecdote regarding how he was planning a Linkedin event in early 2020 that could not be held in person because of the Covid-19 lockdowns, but he was able to move the event online on Zoom. These Zoom events found popularity, and Travis had decided to move from semi-private Zoom events to public live streams, which had Travis switch his mindset from speaker events to a more television format, allowing him to invest in post production. With the investment in post production, Travis discovered he could make a large amount of content all from one hour of live production. Jeremiah explains how he also came to the conclusion of digital and online marketing around the same time in early 2020, through investing in online business relationships, you can make connections that were not possible before because of geographical differences.

Jeremiah retells how he came about hosting The Entrepreneurial Web, and how it helped him assess the environment of social media in the modern day, and how that evolved to where he is currently in social media and podcasting communities. The two discuss different content market strategies, specifically how to determine a target audience, as most people make the mistake of trying to advertise to everyone, which is not logistically possible and tends to not be successful. Travis explains the process of marketing digital content, and different techniques he makes use of in marketing digital content. Travis also discusses the importance of having a clear strategy from the start, because often if one does not have a clear strategy of who the show is for and what they take from it, one can lose the message and original purpose behind the content.

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Jeremiah and Travis discuss Travis’s podcast, The Beast Node, and how it has begun to expand into a community. Travis explains how because of the pandemic he has had time to spend with himself to reflect on himself and his life, and with this extra time he realized he could follow through with his dream of creating his own podcast. The Beast in Beast Node stands for Business, Entertainment, Art, and Sports Talent, which is the focus of his podcast and has many guests on the podcast that are incredibly talented in those industries. Travis explains that he believes that one of the biggest shames of life is someone who dies with their dreams not tried out or realized, and through this podcast he aims to help people with their dreams.

If there’s an industry that knows about brand building it’s real estate! This week I’ll be chatting about personal brand & marketing with Vincenzo Valentino. He’s a successful Connecticut real estate specialist who knows how to brand & connect

Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces his message of the week, “There’s a product of service, there's your personal brand, and everything in between is a commodity”, with focus being on working on your personal brand. Jeremiah then introduces his guest Vincenzo “Vinny” Valentino, a successful real estate specialist, and the two discuss the importance of one’s personal brand in real estate. Vincenzo describes his journey through the entertainment industry, and why he moved to the real estate industry. The two discuss social media, and how Vincenzo puts a focus on the other aspects of his work in his social media, as everyone already is aware that real estate agents sell houses, but those potential clients do not know the other aspects of his life. Jeremiah and Vincenzo discuss how infatuated everyone is with real estate, and how even if people are not directly involved with the industry, they still love to talk about it when it is brought up. Jeremiah brings up the point that with social media, entrepreneurs are given the opportunity to be vulnerable and show different aspects of their personality, and make a connection with potential customers. The two discuss how pain is a relatable concept, especially during the Covid-19 pandemic, and how exposing one’s pain on social media allows one to connect with others more easily, rather than posting about their success on their social media, which isn’t always as easy to connect to.

Jeremiah and Vincenzo discuss imposter syndrome, a psychological situation in which a person feels as if they don’t belong in or deserve what they have. Jeremiah explains his personal experience with imposter syndrome, and how even if you have a lot of confidence in yourself, it is still possible to have imposter syndrome. The two discuss how they each deal with and overcome their imposter syndrome. Jeremiah and Vincenzo also discuss reservations in relation to social media, and what one can do to keep themselves motivated to continue to post and figure out different ways to help your clients through social media. The two also discuss the different avenues that are opened because of social media and other digital platforms, and Vincenzo brings up the example of how he plans on expanding to Florida and how he can still gather information from other realtors and begin the expansion completely online. 

Jeremiah and Vincenzo discuss podcasting and radio shows, and Vincenzo brings up his experience with running his grandfather’s Italian radio station. The two also discuss Clubhouse and other advancements in making connections between you and your contemporaries in your industry, and also the lack of privacy and increased efficiency because of these advancements. Vincenzo also explains his time in the entertainment industry as a DJ is what gave him his passion for business, and how he wanted to continue to expand the business even at a young age. Jeremiah continues off of that point explaining his experience in live music as a young student, and how running bands is what gave him a passion for business. That because he was in high school at the time and not working a full time job like his bandmates, he was tasked with finding venues and handling the money. The two discuss the selling process of real estate, and the most important aspect of real estate is to make the customer happy, and that will bring you success. Jeremiah and Vincenzo discuss whether or not real estate is a viable side hustle, and whether or not referrals are a better option for a side hustle for someone like Jeremiah, who already has a business.

Jeremiah and Vincenzo discuss different online avenues to continue to expand one’s business, as well as Vincenzo’s personal website. Vincenzo explains the different kinds of online and offline platforms that his company partakes in to continue to expand the business, bringing up the example of how the company’s office has a studio made for the purpose of online calls, and videos made for digital marketing. The two discuss how in marketing fifty percent of it always works, but they don’t know which fifty percent is working. Vincenzo explains why his company put a focus on direct mail marketing, as well as calling potential clients and potential sellers. The two also discuss QR codes and the benefits behind them.

This week Jeremiah is cracking the code on Clubhouse with the man, the myth, the legend - Anthony Disilvestro (aka Tony D Talks)!

He first came on the show last year, just as the pandemic was shutting down the country, and we spent the hour discussing ways in which businesses could survive. A year later, it’s time to talk about growth. He’s been killing it on Clubhouse lately, hosting mind-blowing rooms centered around business fundamentals and knowing your “Why” This week we’re going to dig deep on some of these basics to better situate business owners & entrepreneurs for scale & success in 2021.

Consider yourself invited!

Tune in for this lively conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces his message of the week, “What is a problem? A problem is an opportunity”, and introduces his guest Anthony Disilvestro, Jeremiah’s former boss and successful entrepreneur, who has recently become prominent on Clubhouse. The two discuss delegation, which is as Anthony describes the key to getting to 10,000%, and how to find and create the system to successfully delegate. Anthony describes how he is solution based in his business mindset, and that people who are also solution oriented are the best people for his system for his businesses, rather than people who give excuses rather than solutions. Jeremiah and Anthony describe how to determine an employee’s value through interviews, and how one of the most important parts of hiring new employees is training. Anthony explains his number system for employees, 1 through 4, and how all employees in a company fall into these levels, with level 1 being entry level employees, and level 4 being fully trained employees.

Two two discuss how best to invest in employees, specifically through training them, and that empowering your people through communication is how to best invest in them. Anthony discusses the differences between work environments when he was first in the workforces and now in the modern day, specifically the generational differences. Anthony discusses how he believes that communicating is the best way to connect with his employees and help them understand that he cares about them. The two also discuss how in a recent Clubhouse room that one’s employees are their customers, and their CEOs of their brand. They discuss how each section that a waitstaff are working in, can be viewed as their own business, that the waitstaff is the CEO of their own section. Jeremiah describes it as a trickle down effect, and how this affects the pool system in his own restaurant for his employees.

The two discuss how important marketing is to a business, and why the most important factor to think about when marketing your business is to think about whether or not you are making money off of this marketing. Anthony explains how digital marketing is incredibly important, and through AI software, entrepreneurs and business owners can now better understand what advertisements engage customers the most. Jeremiah and Anthony also discuss how marketing is constantly changing, and how years ago they would never believe they would be presently creating Tik Toks to market this business. Jeremiah explains that it is negligent to create a business without a budget for marketing, and the importance of setting money aside for marketing even if the business is underpaid as most startup businesses are. The two also discuss how important it is to invest in video and video marketing, as customers are more often engaged in videos rather than a static advertisement. Anthony explains his marketing strategy and how it changes between his restaurant and construction businesses.

Jeremiah and Anthony discuss why a business should scale, and whether or not scaling is for everyone. They also discuss systematizing your systems, and that it is important to systemize to make sure your systems are successful, and make sense not only to you but your employees as well. That if your system is too convoluted and complex, they will only be understandable to you and no one else. They discuss how scale is for people who have higher ambitions, and do not want to work in their business for the rest of their lives. They also discuss time, and how time has become a currency, and for younger generations time is more valuable, and that for older generations eighty-hour work weeks are nothing, but younger generations want more time for themselves.

Wanna learn the scrappy side of B2B marketing through the lens of martial arts?

Then tune in this week to learn tried & tested techniques from Brazilian Jiu Jitsu practitioner and CMO, Ryan Kovach. His expertise in SEM, paid social & PPC can change your marketing game in a way that will allow you to roll with the big guys!

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Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces the message of the week, “It’s not about what you get in the end, it’s who you become along the way”, which can be applied to both Jiu Jitsu and Marketing. Jeremiah introduces his guest of this week Ryan Kovach, who is skilled in both marketing and Brazilian Jiu Jitsu. The two discuss prominent influencers in the Brazilian Jiu Jitsu (BJJ) community, and how many of them are also entrepreneurs, and marketing specialists. Ryan discusses how Jiu Jitsu has impacted his life, and how he enjoys BJJ because it is a sport that someone can compete in at any age and any stage of life. Jeremiah and Ryan both discuss how BJJ is a prominent part of their lives, as not only them, but all of their family members also compete in Jiu Jitsu. The two also discuss their training experience with BJJ, and their journey through the different Jiu Jitsu belts. Ryan makes comparisons between BJJ and marketing, comparing people who tend to hop between schools and not take the time to practice to people in marketing who keep changing up their marketing strategies when they do not instantly see success.

Ryan explains his journey in marketing, and how he got into entrepreneurship because he came from an entrepreneurial family. He explains that he is creative, and found an interest in advertising and design, and how he originally worked for his mother’s company, and broke away and started his own advertising company, until 2009 when the stock market crashed. Afterwards he decided to sell that advertising company, and then founded his current marketing company. He explains he now vets his clients, to make sure they have the correct mindset of marketing, and that there is no get rich quick strategy in marketing. Jeremiah and Ryan make parallels between BJJ and marketing, and how BJJ teaches the virtue of patience, which is a necessity when it comes to marketing. Jeremiah explains how he plans to create a social media account called “Jiu Jitsu saved my Restaurant”, as BJJ in fact saved his restaurant and the lessons and techniques he learned in Jiu Jitsu kept him motivated and level headed while running his restaurant during the Covid-19 pandemic.

The two discuss managing UFC fighters, and Ryan’s experience with managing the fighters. Ryan explains how someone’s persona in fighting is very important when it comes to marketing them, and how one of his clients wanted to put on the persona of a gentleman, even though his fans already liked him for his real personality. The two discuss whether or not marketing is too safe in the modern day, and how in the early 2000s the trend in marketing was risque advertisements. Ryan brings up his dislike cancel culture, and how in his opinion too many people are offended by advertisements that were popular in the past, and how this causes modern marketing to be too safe. Ryan discusses Connor McGregor, and how he makes so much money fighting because of how he markets himself, and his attitude towards the other players increases his popularity. The two also discuss how making mistakes is common and not something to be scared of, because in reality no one cares about the mistake as much as you do, and it is better to try something and fail than to not try at all.

Jeremiah and Ryan discuss the need of having an external mentor and accountability partner, to keep you motivated and in line for growth. The two also discuss how many people are fake on their social media profiles, and when trying to find a mentor avoid people who are not being one hundred percent truthful in their social media presence. They also discuss how many people who have failed in business are now CEOs, and that there are very few people who are high up in business who have not completely messed up in business prior. Ryan discusses how he had created a baby proofing company for homes in the past, due to the opportunity that he noticed there were no baby proofing companies already established in his area.

It's anniversary time again!

Craig Selinger is a successful CEO and digital & SEO strategist. His first show with me was Valentine's Day 2020, and a year later Craig is returning with lots more love for online outreach.

It's been a year of obstacles for us all, but Craig is adept at turning adversity into advantage. I'm so excited to hear about the tactics he's unlocked since we last spoke!\

Tune in for this energetic conversation at TalkRadio.nyc or watch the Facebook Livestream by clicking here.

Jeremiah introduces the message of the week, “digital outreach is the jiu jitsu of marketing”, and introduces his guest Craig Selinger, a CEO and Digital & SEO strategist, and asks his opinion on the message of the week. Craig believes that just like in jiu jitsu, for marketing one has to focus on and perfect the basics, to be able to successfully work on more difficult and complex techniques. Jeremiah and Craig discuss how to figure out when to best use certain foundational techniques depends entirely on the context of the situation, both in jiu jitsu and in digital marketing. They also discuss advice that they often received with well experienced marketing and digital marketing professionals that one must get comfortable with being uncomfortable. Craig discusses his experience with martial arts training, and how if he wasn’t asked to start jiu jitsu, he might have never started it due to the fear factor of the unknown. The two also discuss the nuances between working at your business and working for you business, and how this connects to jiu jitsu, and how competitions are not always all or none, and it is going to be difficult for one to be successful if they look at marketing from this standpoint.

Craig explains what his companies are, and what they do, with one of his companies is a speech language therapy company, and the other is a tutoring company for kids of all ages. Craig explains how in recent months because of the Covid-19 pandemic his company has become primarily remote, while prior to the pandemic his companies were primarily in person. Jeremiah and Craig spoke about the first time they discussed Search Engine Optimization (SEO) in relation to Craig’s companies, and how everyone present was surprised to learn the extent that SEO can benefit their businesses. Craig explains how in terms of his speech language therapy company he only has to focus on local competition, while with his tutoring business, he is going up against multi million dollar companies, and the use of SEO has helped him compete against these big companies. Craig explains what SEO is and how it works in terms of businesses, and the difference between local and non-local SEO.

The two discuss how because of the pandemic, many people have to think more digitally minded to keep their business running successfully, and the idea that Craig came up with to help many brick and mortar local businesses transfer to a more digitally minded outset, to focus on social media and other digital avenues. Jeremiah talks about the club house sessions and mastermind sessions he’s been to, that in recent months because of the pandemic, they have been more and more focused on digital outreach. The two also discuss how becoming comfortable with digital marketing is liberating, in the way that it gives you more control and more options to get more customers for your business. Craig explains his past with business and digital marketing, and how he is mostly self taught, as he has no academic background with business. The two discuss the benefits and drawbacks from being self taught in business and digital marketing.

Jeremiah and Craig discuss the last time Craig was on the show, before the pandemic, when they were able to complete interviews in person. They also discuss authenticity and how that translates to social media marketing, and the importance of finding your true authentic self in the business realm and selling that to your customers. Jeremiah and Craig go through the steps that Craig would go through to help brick and mortar customers go digital. Craig explains that first he would help the customer figure out their target audience, and how to advertise to that audience to bring more traffic to their website. Craig also explains how he would find those people who would be his customer’s target audience, and that for his customer he would create a course that allows his customers to view their progress throughout the entirety of the course, with physical evidence such as videos, that his customers can look back on in the future.