If you Google “number of small businesses that fail” your results will be all over the map. Some articles say 75%, other blog posts say 80%, some sites even gloat that 90% of startup businesses fail within the first year. Whatever the true statistic is for startup business failure , it’s a numbing figure that isn’t a real confidence booster for the startup entrepreneur. Curtis Morley , 5x serial entrepreneur, executive coach, and author of The Entrepreneur’s Paradox: How to overcome the 16