Episode 551 of the Sports Media Podcast with Richard Deitsch features Deirdre Lester, the CEO of Teton Ridge, a leading Western sports and entertainment brands. Teton Ridge owns The Cowboy Channel, a national 24 hour broadcast and digital outlet that airs over 600 annual Professional Rodeo Cowboys Association (PRCA) sanctioned rodeos worldwide among other programming. In this podcast Lester defines the Western sports landscape and why she sees such potential there; how you expand rodeo to more people; The American Rodeo competition, which concludes at Globe Life Field in Arlington, Texas and airs on Fox; what the Cowboy Channel is and where you can see it; her previous jobs working for MLB Advance Media, ESPN, Yahoo! Sports, and Barstool, among other places; how AI playing is shaping Western sports and entertainment, and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.

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