The Great Navigator! - Ittay Hayut CEO & Co-Founder of HOOPO specializing in low power tracking and traceability -- A young man, wise beyond his years with a great approach to business and keeping things simple and pragmatic. He specializes in visibility and tracking. Non-powered assets & efficiency options are so important these days. Tracking, analyzing - the smart way as well as saving and selling. DDDM - Data-Driven Decision Making and optimization - what everyone needs.! Hoopo, the national bird of Israel - EAR and listening are something Ittay does very well indeed. He has a great use of words and subtle humour. Wonderful company and another catchy saying ' The harder I practice, the luckier I get'. A true entrepreneur and fully understands the basic principles of ROI - what would you pay? MVP - Minimal Viable Product -- How they say it, the shine in the eyes. Great episode I have to say..