We're going super niche with today's show by focusing on sports marketing. This is one for all of you in charge of marketing local sports venues to event planners. The Author of the book Winning is not a Strategy, Mr. Zac Logsdon is our guest today on The Event Producer Podcast. 

Hackathons are traditionally intense events where programmers, interface designers, and others gather to create a usable software or hardware solution in a short amount of time. In todays episode of the podcast, we'll learn how a hackathon can also be used to solve non-technical challenges for your organization or conference. Jamie Murdock, VP of Sales at Experient, is our guest today on The Event Producer Podcast.

Our guest today is the co-founder and editor of Event Industry News, he is a Technology Evangelist, and he organizes Event Tech Live, Europes only show dedicated to event technology. In today's episode we talk about a number of new technologies from AI translation to Virtual reality and wayfinding. This is a fun episode and we get to geek out on some cool tech.

Adam Parry of Event Industry News is our guest today, on the Event Producer Podcast.

How do you get your attendees and sponsors clamoring to be a part of your event? If you don't listen to all of today's episode of the podcast your event may be relegated to just being ho-hum. Sponsors may pass on that gold level opportunity to have theirs be the biggest logo on the banner. Attendees may decide to skip it altogether. You will miss out on the strategies required to make your event a huge success.

I know what you're thinking. You're afraid. what valuable insights will you miss if you don't spend the next 30 minutes listening to this show? You are wracked with fear. Fear that you will miss out on valuable strategies to build more audience and attract more sponsors.

It's called FOMO. Or the fear of missing out. And in today's episode. We're going to teach you how to design experiences that induce FOMO.

Our guest today has been in the events and hospitality industries since he was just 14 years old. He is a consultant, strategist, speaker and writer focused on bringing people together to accomplish big goals. Nick Borelli is our guest today on The Event Producer Podcast.

You can unlock your phone just by looking at it. Your handprint gets you back into the country. Security cameras in major cities are already scanning your face whether you like it or not. Biometrics like facial recognition are already a part of our everyday lives. As event producers, how can we leverage this technology to improve the customer experience at our event? What are the security concerns?
Today's guest is an expert on facial recognition. He has a Ph.D. in computer science. He has a dozen publications in leading journals and conferences along with a book chapter in Face Recognition Across the Imaging Spectrum. And he is the co-founder of a biometrics company specializing in events.

Panos Moutafis, CEO of Zenus is our guest today on The Event Producer Podcast.

If any part of your event takes place outdoors, this episode of the podcast is worth your time. Our guest today is a professional forecaster with more than a decade of experience providing decision support for clients in the live event industry. Jason Anderson, Lead Forecaster for TruWeather Solutions, is our guest today on The Event Producer Podcast.

Today on the podcast our guest will introduce us to the application of game playing to encourage engagement with the content of your presentation or training program. We’re talking about gamification and it’s going to be a game-changer in your event planning practice. Our guest today has been an organizational development expert for numerous Fortune 500 companies and she is a senior executive with a company that can help you turn your event into an experiential learning environment. Sue Wigston, Chief Operating Officer of Eagles Flight is our guest today on The Event Producer Podcast.

Chris Krimitsos is a master facilitator and conference producer. He has produced thousands of events under the umbrella of the Tampa Bay business owners and in 2015 he launched pod Fest Multimedia Expo. Pod Fest is a national conference for content creators that takes place in Orlando, Florida and has grown to over 1000 attendees in just a few years. He is a speaker, a business leader, and event producer, a podcaster, and a filmmaker.

Notes:

• When it comes to marketing via social media you need to figure out who your audience is, where they're at. So if you have very B2B audience, you're going to be using LinkedIn for the most part. If you're a millennial audience, almost exclusively, you can be using Facebook, Instagram.
• It’s not about posting a lot. It’s about curating the image of your event. You need to paint the picture of what it will be like if someone were to attend this event. 
• Photography and cinematography should be a line item in your budget. 
• If you are promoting and event, paid ads on social media platforms is a must. 
• Always do live promotions in real time. 
• Another source of social media influence is the people speaking at your event. 
• In addition to building a list via digital marketing, Chris speaks as a number of other events and passes around a sheet for people to sign up to receive more info. 
• You could do a podcast throughout the year featuring your speakers as a way to tease the audience for what they’ll get out of attending your conference. 
• Podcasts can be used to gain access to people that would not otherwise take your calls. 
• There are a number of ways to leverage your content.

In this episode of The Event Producer Podcast,  we are going to help you to identify the best A/V provider for your event and answer that nagging question, “Must I use the in-house A/V company?” Today’s guest was once a Senior VP at PSAV, the largest of the in-house AV companies, but today, he is the CEO of a boutique A/V firm, the southern California based Clarity Experiences. Clarity handles everything from designing custom stage sets and scenic environments to content creation and production of your live event. Brian Lagestee, CEO of Clarity Experiences is our guest on this episode of The Event Producer Podcast.