The Event Show

Balancing Authenticity and Professionalism: Effective Event Marketing Tips In this episode, we explore the fine line between being authentic and overly transparent in event marketing. Learn why sharing too much of your struggles and behind-the-scenes planning might actually harm your event's image and deter potential participants. Discover actionable insights on maintaining an appealing persona, leveraging excitement, and following successful marketing structures to boost attendance. If you're organizing an event and want to ensure your promotion strategy is both real and compelling, this video is for you. 00:00 Introduction: Are You Sharing Too Much? 00:29 The Impact of Over-Sharing 01:23 Behind the Scenes: A Double-Edged Sword 02:38 Lessons from Personal Experiences 03:41 Effective Event Marketing Strategies 06:13 Mindset and Messaging 07:06 Building Excitement and Value 09:05 Conclusion and Final Tips

Crafting Cohesive Event Branding with Amber Chalus: The Power of Canva Templates

In this insightful episode of the Event Show, we welcome Amber Chalus, founder of Biz Sister, to discuss the importance of consistency in event branding. Amber, a self-taught graphic designer and digital marketer, shares her journey from being a yoga teacher and holistic life coach to creating exclusive Canva templates for entrepreneurs.

The conversation explores how consistency in branding, from social media posts to website design, can enhance event delivery and create a cohesive experience for attendees. Amber also provides practical tips on using her Canva templates for various event-related tasks, including promoting events, creating lead magnets, and maintaining a seamless brand experience.

Additionally, the episode delves into how to build and sustain an active online community and the importance of learning through doing. The podcast wraps up with an inspiring discussion about the transformative power of in-person events and Amber's upcoming business plans.

To explore BizSister templates go to https://www.bizsister.com/

00:00 Welcome and Introduction to Amber Chaus
00:41 Amber Chaus' Background and Journey
01:56 The Importance of Branding in Events
04:26 Interview with Amber Chaus Begins
05:39 The Impact of COVID on BizSister
08:06 Online Education and Event Planning
09:57 Challenges and Strategies for Online Events
15:15 The Value of Templates in Event Planning
26:38 Building and Maintaining a Community
47:15 Using Canva for Event Promotion
47:51 The Importance of Consistent Branding
48:59 Challenges of Event Planning
52:16 Learning Through Experience
54:16 Creating and Selling Templates
57:14 Marketing and Event Planning
01:01:38 The Value of Testing and Feedback
01:09:43 Personal Stories and Experiences
01:17:50 Future Plans and Final Thoughts

In this episode, I am joined by Mel Loi to discuss the critical role of event management in communication, the importance of focusing on the audience, and common challenges in organizing events.

I share my journey into event management and offer practical advice, including leveraging AI tools and balancing costs and sustainability.

We also touch on creating memorable audience experiences and strategic event planning.

Whether you're a professional communicator, team leader, or project manager, this episode is packed with insights to help you host impactful events.

00:00 Introduction to Event Management
01:01 Meet Sally Porteous: Event Management Extraordinaire
01:33 Sally's Journey into Event Management
07:24 The Importance of Quality Event Management
09:52 Common Challenges in Organizing Events
12:10 Organizing Internal Events: Key Considerations
17:31 Balancing Costs, Optics, and Sustainability
20:03 Leveraging AI in Event Management
23:40 Final Thoughts and Key Takeaways
23:56 Sally's Communication Insights 

Creating Successful Collaborative Community Events: Tips and Strategies

This webinar, hosted by Sally Porteous, focuses on creating effective and engaging community events. It offers a comprehensive guide based on her handbook 'Building a Vibrant City Events Plan', which she used to encourage local councils to support community events. Key topics include volunteer engagement, collaborative planning, and marketing strategies. Porteous discusses the importance of community buy-in, collaboration, and communication for successful event planning. She also introduces the '8 Week Event Plan' program and offers various downloadable resources like a volunteer engagement strategy, sponsorship worksheet, and a comprehensive event management checklist. The aim is to provide community members and organizers with the tools, strategies, and mindset needed to create vibrant, well-organized events.

00:00 Welcome and Introduction
00:47 Acknowledging Traditional Owners and Workshop Overview
00:58 The Handbook: Building a Vibrant City Events Plan
02:56 Volunteer Engagement Strategy
05:42 Current Community Event Landscape
12:26 Three Themes for Successful Community Events
24:51 Five-Part Framework for Event Success
26:42 Procurement Strategy and Administration
26:56 Event Strategy Overview
28:11 Designing Your Event
29:56 Marketing Your Event
33:23 Operations and Implementation
41:29 Contract Negotiation and Risk Management
45:53 Final Thoughts and Resources

Here's the link to grab the handbook  https://www.eventplannersworkshop.com.au/handbook

Jen Blandos is an international entrepreneur with decades of global business experience. Female Fusion is the exceptional membership that Jen has cultivated to support women globally to own and run successful businesses. In this episode, share the value, importance and the know-how on creating live events for your business including how to market, what to program, and how to connect with your audience. You can find the entire Women on the Rise podcast series at www.femalefusionnetwork.com/podcast. Links to resources discussed in this interview: * www.eventplannersworkshop.com.au/ideatolaunch Quick reference guide to the episode: 2:50 – biggest challenges in organising events 3:00 – what works well for a first event 4:00 – environment and quality over quantity 5:00 – how Jen grew her very first business 6:45 – AI and events 7:40 – key points to consider when choosing a venue 10:40 – how to make a difference on your event 13:45 – what to consider with food at your event 14:30 – how to fix a menu when you get it wrong 17:10 – critical programming elements 17:45 – how to connect your audience, without icky tactics 22:00 – making your audience dance 25:30 – red dots on name tags 27:40 – what to do when your speaker pulls out of your event 30:00 – when is it appropriate not to use a microphone 33:50 – 21st Century MBA 36:00 – the value of having an international business 41:40 – free download info

In this episode I am interviewed by Dr. Monique Beedles, a multi passionate entrepreneur whom I have had the pleasure of working with, producing her events, for about ten years. Monique and I toss around the idea of the true worth of events, and the true worth of your audience. Monique is a super talented Coach who has worked her way through no less than four post graduate degrees, consults on asset management, originally studied and graduated as a pharmacist and a creative writer. She is the author of several books, the latest one entitled Leadership Assets, a book that provides you with a framework to create a whole-of-life plan for your asset management career. Monique describes nine essential leadership assets for you to develop as you journey from the workshop to the boardroom. You can follow Monique and explore her work at https://www.moniquebeedles.com/

In this chat, Mel and I talk about touring as a performing artist, booking your own shows and creating your own events. We talk about the fear of getting on your own stage, and a few ways you can avoid the resistance and get out there and share your own message on your own stage. You can find out more about Mel and her programs below. https://www.fearlesssinger.com/

We're okay about having a business as a side hustle while we have a job - it's almost noble and admirable. But for some reason, we beat ourselves up when we have to get a job to supplement our business income. In this short bonus episode, I give you an an affirmation talk about how having a job as a side hustle is an okay optionn.

Sigrid is a book writing specialist with a very unique program for coaches and consultants. As a successful book coach, Sigrid is involved in many many book launches, so we sat down and talked about the elements that make an interesting, engaging and audience centric event, that drives interest in your book! You can find out about Sigrid's programs and follow her here. https://stickybeakmarketing.com/

The amazing Mel Lathouras has an incredible program where she not only teaches people how to sing, but she is an amazing stage and life coach, breathing entertainment brilliance into everyone who is lucky enough to be in her presence - myself included! And i if you want the downloads I mention at the end of the episode, drop me a line and I'll send them to you. You can listen to Mel's podcast here. https://www.fearlesssinger.com/podcast