Despite a mixed bag of earnings reports from tech companies, negative GDP growth this past quarter and rising inflation…the cloud continues its relentless expansion on the IT landscape. AWS, Microsoft and Alphabet have all reported earnings and, when you include Alibaba’s cloud in the mix, the big 4 hyperscalers are on track to generate $167B in revenue this year based on our projections. But as we’ve said many times the definition of cloud is expanding. And hybrid environments are becoming the norm at major organizations. We’re seeing the largest enterprise tech companies focus on solving for hybrid and every public cloud company now has a strategy to bring their environments closer to where customers’ workloads live – in data centers and the edge. 

Hello and welcome to this week’s Wikibon CUBE Insights, Powered by ETR. In this Breaking Analysis we’ll update you on our latest cloud projections and outlook. We’ll share the latest ETR data and some commentary on what’s happening in the “hybrid zone” of cloud.