The Evergreen Show

After a two-year hiatus, the Evergreen Show returns! Noah & Shawn briefly share why they break, what they've been working on, and then get right back at it! Starting with a throwback to Episode 49 and what Noah & Shawn feel will be the single greatest competitive advantage to thriving in a post-pandemic world.

In episode 49, Noah & Shawn get into a fantastic discussion about the most important competitive advantage a company has. Is it money, power, market share? Or is there something else? Learn about it here and why you need to embrace this in your organization. HINT: This is critical for ANY industry facing disruptive change. HINT #2: EVERY industry is facing disruptive change!

In this episode, Noah & Shawn discuss why many new initiatives launched by companies often fail. Noah & Shawn will show you why things fail, and how you can set yourself up for success with almost any new initiative.

We're back! In this episode, Noah & Shawn discuss the classic Lemonade Stand and how businesses of all sizes can learn from this important, entrepreneurial right of passage. You'll learn how one big company found a new direction by paying attention to contemporary events in the world around them.

Can you tell me about 3 times you've created huge value for your clients in the past 60 days? 6 times? Can all of your salespeople do the same? Join Shawn & Noah for a discussion on the importance of having a set of corporately shared case studies, and the impact they can have on your sales efforts

In sales, as in all things, a small change in how you begin can lead to a huge change in where you end up. Join Noah & Shawn for a discussion of effective framing techniques for the opening moments of sales interactions

Sales processes, onboarding processes, retention processes, referral processes, it's raining processes today! Shawn & Noah discuss how easy it is to create & combine many processes to get a huge boost to your client satisfaction and retention.

Shawn presents a juicy case study about that new sales guy who made the most important sale of his life...to you! What do you do in this situation? Noah & Shawn discuss how to deal with these situations and provide practical takeaways to make sure it's not a recurring challenge.

Salespeople might want to skip this one. In this episode, we discuss when to fire a salesperson and why to fire a salesperson. Shawn and Noah talk about some of the most pressing things to be looking for, especially with new sales hires.

How do you create a corporate culture where people feel comfortable telling uncomfortable truths? Noah and Shawn talk about how to take baby steps towards Radical Candor.